Major research universities have three missions: teaching, research and engagement. This presentation makes the argument that engagement provides the lens through which to see how universities can transform. Through engagement, universities can generate new flows of revenues to support both teaching and research. Engagement also provides new opportunities for research and more powerful learning experiences for students.

1. THE ENGAGED UNIVERSITY
SEEING THE 21ST CENTURY UNIVERSITY THROUGH THE
ENGAGEMENT LENS
ENGAGED SCHOLARSHIP PEER EXCHANGE
NOVEMBER 20, 2013
Ed Morrison
Purdue Center for Regional Development
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2. THE STARTING POINT
SOME DEFINITIONS
!2

3. EN.GAGE.MENT
COLLABORATIONS TO INCREASE THE FLOW OF RESOURCES BETWEEN THE
UNIVERSITY AND THE REGIONAL ECONOMY
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4. THE MOST POWERFUL LENS THROUGH WHICH TO VIEW THE
OPPORTUNITIES OF THE 21ST CENTURY UNIVERSITY

5. RESEARCH FOCUS: PASTEUR’S QUADRANT
Relevance
Is the project applicable
to a real world challenge?
No
Yes
Does the project
seek to advance
Rigor
fundamental
understanding?
No
!5
Source:
Stokes,
D.,
Pasteur’s
Quadrant
(1997)
Bohr’s
Quadrant
Yes
Pasteur’s
Quadrant
Edison’s
Quadrant

6. THE CONTEXT
THE POWER OF NETWORKS
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7. THE SHIFT: HIERARCHIES TO NETWORKS
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8. HIERARCHY: STABILITY AND CONTROL
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9. NETWORKS: ADAPTION AND LEARNING
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10. OPEN INNOVATION EMERGING
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11. BIG ISSUES EMERGING
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12. NEW THINKING EMERGING
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13. THE REGIONAL ECOSYSTEM
UNIVERSITY AS ANCHOR
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14. SIMPLISTIC NARRATIVES DON’T CUT IT
Inputs
Outputs
Outcomes
Faculty
Students
Graduates
Research
Dollars
Papers
Facilities
!14
Higher
Prosperity
Patents

15. THINK IN OPEN SYSTEMS
Provides capital
and expertise
Start-up firms
Provides ideas,
incubators
and smart people
Recruits
smart people
Venture investor and
angel networks
Accelerates
new venture
investment
Colleges and
universities
Provides network
and mentoring to
start-ups
Provides
R&D partners
Recruits and
trains smart people
Provides
investment
and generates
wealth
Provides training
support to clusters
Skilled talent
pool
Recruits and
supplies
smart people
Source: Ed Morrison, Purdue Center for Regional Development. Distributed with Creative Commons 3.0 Attribution license
Innovating
Stage 2
Companies
15

16. EXPLAIN THE REAL DYNAMICS AT WORK

17. “LINK AND LEVERAGE” YOUR ASSETS

18. EXAMPLE: A CLUSTER NARRATIVE
Prosperity
Productivity
Core Team guides
development of a strategic agenda
Open
Innovation
Higher educational institution
supporting the cluster with
education, training and research
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19. Milwaukee Water Cluster
Private Sector
CH2MHILL
Public Sector
• Engineering services
Federal
Government
UNDP
DNR
Joy
Veolia
MMSD
M7/GMC
Environmental
Sanitarie
• Wastewater treatment design
Bioscience
Badger Meter
Analysis/
Measuring/
Control
Pumps/ Valves/
Components
• Water heaters
Monitoring &
Detection
WATER Inst.
Kohler
• Faucets
• Materials, coatings, plating
• Casting technology
DOE
CEAS
Physics
Funds
Fluid Power
NSF
MSOE
Foundations
Rapid Proto Center
EPA
NOAA/DOC
Greater
Milwaukee
Foundation
International
Partners
Interior
DoD
NIH
© 2008, Brian D. Thompson, UWM Research Foundation
Consumer
Products
Materials
Chem & Biosci
Academic Institutions
Fall River
AO Smith
Detection
UWM
Flygt
• pumps
• Water meters
• Meter reading systems
Processing &
Treatment
Fluid Transport/
Civil & Ind. Engr.
School of Freshwater
Science
Thermo Fisher
Scientific
AquaSensors
• Water reuse & softening
• Phosphate & radium removal
Treatment/
Processing/
Softening
Energy
Efficiency
Marquette
Pentair
• Filtering & purification
Procorp
Water User
ITT
Advanced
Chemical Systems
• Ind. wastewater treatment
• Intake quality, output quality
• Energy consumption
Water Council
GE
• Water treatment equipment
Miller Coors
Utilities
UW-Madison
Siemens
Great Lakes Water
• Water utilities
City of
Milwaukee
Municipalities
Bucyrus
USDA
Funding Agencies
World Bank
10/6/08

20. THE INNOVATIONS
EXPERIMENTS IN ENGAGEMENT
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21. START NEW CONVERSATIONS
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22. VISUALIZE COMPLEX SYSTEMS
Innovation
Entrepreneurship
Networks
Brainpower
Collaboration
Strategic
Doing
New Narratives
!22
Quality,
Connected
Places

23. USE NEW, SIMPLE MODELS
Innovation
Knowledge
Money
Research
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24. DESIGN NEW ENGAGEMENT PLATFORMS
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25. CREATING ACTION IN CRUCIBLES OF DOUBT
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26. LIVING IN COMPLEXITY: WHERE TO START?
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27. CREATE A PLATFORM FOR NETWORKS
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28. USE SIMPLICITY TO MANAGE COMPLEXITY
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29. MAP YOUR COLLABORATIONS
Strategy Map for Purdue Fraunhofer Innovation Collaborations
FraunhoferPurdue
Collaboration Map
Innovation
Education
Innovation
Acceleration
3
Undergraduate
Graduate
8
College of
Technology
1
2
Large
firms
SME's
SME's
NIST/MEP
4
Campus-wide
Certificate
Executive
5
Clusters
Technology
Harvester
6
Motor Sports
Cluster
Other
Clusters
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Innovation
Policy
9
Technology
Infrastructure
Collaboration
Health
Care
Government
Local
PRF
Non-destructive
Testing
7
Polymers
Regional
State
Industry
Federal
Innovation
Standards &
Certification

30. RELENTLESSLY EXPERIMENT
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31. BUILD TRUST BY DOING
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32. EVALUATE DIFFERENTLY AND OFTEN
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33. CHARTING A NEW PATH
JOIN OUR GROWING NETWORK
PURDUE STRATEGIC DOING WORKSHOPS, 2008-2013
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34. Thank You
Ed Morrison
edmorrison@purdue.edu