The document discusses strategic doing as an approach to regional economic development. It outlines topics that could be discussed to develop an initial strategy, including developing business clusters, supporting business expansion and attraction, growing innovation and entrepreneurship, developing talent, improving infrastructure, and crafting a new narrative for the region. The goal is to think differently about the economy and leverage civic networks and regional assets to transform the prosperity of the area.

1. Strategic Doing Introduction
for Holland-Zeeland
Ed Morrison
Purdue Center for Regional Development
July, 2011

2. Outcomes for Today
What we hope to accomplish
✓Think in new ways about the economy
✓Understand the power of civic networks
✓Experience how to develop a strategy

3. The Big Picture Prosperity
How regions transform
Productivity
Innovation
Clusters
Assets

4. Milwaukee 7 Water Cluster
CH2MHILL
Private Sector
Public Sector Federal
• Engineering services
Joy
Bucyrus
Siemens GE
UNDP Government
DNR Veolia Great Lakes Water Advanced ITT
MMSD
• Water treatment equipment
Chemical Systems
• Water utilities
M7/GMC Miller Coors
• Ind. wastewater treatment
City of Utilities • Intake quality, output quality Pentair
Milwaukee • Energy consumption • Filtering & purification
Opportunities Procorp AquaSensors
Thermo Fisher
Scientific
Water Council Water User • Water reuse & softening
Sanitarie
• Phosphate & radium removal
Environmental • Wastewater treatment design
• Algae control (& exploitation)
Municipalities
•
•
Removal of PCBs from lakes & rivers
Storm water containment, Treatment/
• Road salt Processing/ Badger Meter Flygt
•
•
Ship’s ballast – policy/enforcement
Aquaculture Energy/Efficiency Softening Analysis/ • pumps
• Ethanol production efficiency • Water meters
•
•
Lake Michigan contamination
Policy issues – metering/incentives • Tar sands water treatment Measuring/ • Meter reading systems
• Elimination of boiler scaling
• Increasing brewing efficiency Control
• Increased efficiency of water heating
• Speeding treatment for large volumes Pumps/ Valves/ Fall River
UW-Madison
• Increasing treatment efficiency
Components
Bioscience Processing/Treatment
• Carmen Aguilar – microbiology •Municipal wastewater treatment •Reverse Osmosis
• David Petering –metal metabolism –Storm water treatment •Softening
–Reduced use of chemicals
AO Smith
• Val Klump
•Ships ballast - treatment
• Tim Ehlinger – aquatic systems
Fluid Transport/ •Industrial wastewater treatment
–Farm manure, food processing waste, metals
•Treatment targets
–PCBs in sewer pieps
Civil & Ind. Engr.
• Burlage – PCR environmental
test –Utilizing sewer sludge –Desalinzation • Water heaters
•Residential Water Treatment –Radium in ground water
Marquette • Shangping Xu – safe drinking
water
•
•
Li, Jin – pollutant transport modeling
Bravo, Hector – hydraulic modeling
–Residential water treatment, home filtration
–Residential Water softening without salt
–Pharmaceuticals
–Phosphate Consumer
• Christensen, Erik – pollutants in water
Detection
•
•
•
Amano, Ryoichi - CFD
Pillia, Krisna – porous media modeling
Kevin Renken- mass transfer • Joe Aldstadt – analytical methods
Products
• Sobolvev – biproducts utilization • Peter Geissinger – detection
Monitoring/Detection
• Doug Cherkauer – groundwater hydrology • Alan Schwabacher– pharmaceuticals in water
• Jim Waples – water aging
• Water security Kohler
• Tom Consi – aquatic robots • Real time monitoring • Faucets
WATER Inst. • Tom Grundle - harbors
• Chen, Junhong – nano materials, sensors
•
•
User detection systems
Real time sensing for life forms
• Materials, coatings, plating
• Casting technology
• Pharmaceuticals
Chem & Biosci Materials
• Rohatgi, Pradeep – adv. castings, lightweight, lead-free
• Aita, Carolyn – advanced coatings
School of Freshwater
UWM
• Gong, Sarah – polymer materials
Science
CEAS DOE
Physics Funds
Fluid Power
NSF Foundations
MSOE
Academic Institutions Rapid Proto Center
NIH DoD Interior
Partnerships
• Sponsored Research Proj.
•
•
Shared equipment
Graduates Cluster Effects
EPA Greater
Milwaukee
USDA
• Workforce training • Shared resources/equipment
•
•
Subcontractor/supplier
Extramural grant support • Collaborative grants
• Improved competitiveness
Foundation World Bank
• Philanthropic support
• Translational science NOAA/DOC International
© 2008, Brian D. Thompson, UWM Research Foundation
Partners Funding Agencies 10/6/08
4

5. Oklahoma City
A story of regeneration

6. 1993

7. Today
Photo by: Luke Barrett

8. Oklahoma City: A National Model
How did we transform OKC?

9. Charleston Digital Corridor

10. Small Business Vitality Rankings
Transforming OKC and Charleston created measurable change
1. Austin
2. Oklahoma City
3. Charleston, SC
Source: Business Journal Digital Network
April 11, 2011

11. Civic leaders all over the country are recognizing the value
of thinking differently about strategy

12. Thinking differently
Building our civic economy
Market
Economy
Civic Economy

13. Behaving differently
Walk away from old arguments

14. Doing differently
Linking and leveraging our assets
Strategic
Doing

15. The Great Lakes Nation
Leveraging our assets

16. Economic Development 101
Managing 3 flows of money
Good Money: Increase the
1
volume Rest of the
Neutral Money: Increase World
2
the velocity
Bad Money: Reduce the 1
3 Sales
leakage
Traded
Another
Businesses
2 region
Purchases and paychecks
Brain Drain and
Purchases
Local Businesses 3
Hoosier
Heartl a nd Drop Outs Dependency

17. Our Grandfather’s economy
Moved a lot of stuff
Hulett ore unloaders,
Automobile assembly line, Detroit
Cleveland

18. Our Grandfather’s economy
Topped out on it’s S Curve

19. Our Grandchildren’s economy
Wealth and jobs created through networks

20. Connect assets to find opportunities
Mark the pathways

21. Trust leads to innovation
Civic networks develop
Interested Community of Innovating
Community Practice Network
Advocate Learn Innovate
Together Together Together
Trust
level

22. Strategic Doing
Four simple, but not easy questions

23. Strategic Doing
Develops strategy for collaborations
Where are we going? How will we get there?

24. Where are we going?
How will we get there?

25. Find opportunities
by connecting assets

26. Convert opportunities to outcomes
by getting specific

27. Move from outcomes to action
with a shared project

28. Learn and adjust
by coming back together

29. Strategic Doing = agile strategies
Paddling in the ocean

30. Innovate together
to build collaborations
Brainpower Innovation
21 Century Talent Entrepreneurship
Supports
Civic
Collaboration
Quality,
Connected
Places New Narratives
30

31. Today’s topics
to develop a “first version” strategy
Brainpower Innovation
21 Century Talent Entrepreneurship
Supports
1
4 2 3
Civic
Collaboration
5
Quality,
6
Connected
Places New Narratives
31

32. Clusters
Economic Clusters - Tim Hemingway
Developing clusters involves a focused economic
development strategy. Cluster strategies depend on
building complex, innovative collaborations quickly.
What can be done to develop a repeatable process
that allows for the successful creation of new,
purposeful economic cluster networks?
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33. Business Expansion/Attraction
Business Expansion and Attraction – Garth Deur
The strength of any regional economy depends on
its existing businesses. How do we develop a
support system to accelerate their growth? What
could we do to align, link and leverage our resources
to support existing companies? How do we develop
a reputation for speed, innovation, and
responsiveness that would make us attractive to
outside companies?
33

34. Innovation and Entrepreneurship
Innovation and Entrepreneurship - Mark DeWitt
We need new businesses that can leverage the assets we
have in our region. How do we build a dynamic
entrepreneurial ecosystem to support new and innovative
companies? How do we engage young people in building
businesses in our region? How do we create thick
networks of support?
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35. Talent Development
Talent Development - Janet DeYoung
How do we build a region that fully embraces
lifelong talent development? Where do we start?
What initiatives appear most promising and how do
we effectively support and leverage them for area-
wide success and sustainability?
35

36. Infrastructure
Infrastructure - Dan Bourbon
Creating quality physical connections requires us to
think in new ways about our investments in
infrastructure. We also need quality, connected places
to attract and keep young people. (Area-wide
broadband for example) Chances are traditional
approaches to infrastructure planning will not meet
our needs going forward. How do we develop new
practices to guide our infrastructure investments?
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37. New Narrative
New Narrative – Bob Ellis
The Midwest suffers from the legacy Rust Belt
image. How do we set ourselves apart? What
differentiates us from the competition? What are the
unique, compelling reasons for companies to choose
the Lakeshore to grow, launch or locate? How do
we “face forward” and tell the stories of our
promising future?
37

38. Today’s topics
to develop a “first version” strategy
Brainpower Innovation
21 Century Talent Entrepreneurship
Supports
1
4 2 3
Civic
Collaboration
5
Quality,
6
Connected
Places New Narratives
38