For more information: http://uxmag.com/articles/dark-ux-the-elements-of-the-video-gambling-experience This is a presentation I gave in La-Salle University (Barcelona) on April 12th about Videogambling Design and deceptive user experience. I include some of the most used dark patterns in the business and the tricks companies use to keep gamblers playing for longer sessions. Its material is complementary to the deceptive UI designs in www.darkpatterns.org.