Codemasters: The Success Story
WHO ARE CODEMASTERS ? Codemasters are the largest independent video game developer and publisher in Europe.
 Codemasters are based in Leamington Spa, 25miles south east of Birmingham
 Codemasters are responsible for developing and publishing some of the most successful	computer game series of all time
MEET THE DARLINGS Two British brothers living in America
 Sent back from the USA for a British education
 Skived consistently to make games on the ZX Spectrum
 When confronted own up to making games and selling during school time
 Making more money than their father“People have always been into games like football or mind games like chess. We thought that people like challenges        And they are competitive, so we didn't think that humans where going to change.”David Darling
MEET THE DARLINGS“In the beginning Video Games were new and people where comparing them to skateboards & Hula Hoops, asking if it was just a fad.... we were adamant that it wasn’t.”        David Darling
MEET THE DARLINGS Created games on cassette and sold through mail order
 Early Fame : releasing a Series Of Sports Simulators
 Published games through Mastertronic

Codemasters presentation

  • 1.
  • 2.
    WHO ARE CODEMASTERS? Codemasters are the largest independent video game developer and publisher in Europe.
  • 3.
    Codemasters arebased in Leamington Spa, 25miles south east of Birmingham
  • 4.
    Codemasters areresponsible for developing and publishing some of the most successful computer game series of all time
  • 5.
    MEET THE DARLINGSTwo British brothers living in America
  • 6.
    Sent backfrom the USA for a British education
  • 7.
    Skived consistentlyto make games on the ZX Spectrum
  • 8.
    When confrontedown up to making games and selling during school time
  • 9.
    Making moremoney than their father“People have always been into games like football or mind games like chess. We thought that people like challenges And they are competitive, so we didn't think that humans where going to change.”David Darling
  • 10.
    MEET THE DARLINGS“Inthe beginning Video Games were new and people where comparing them to skateboards & Hula Hoops, asking if it was just a fad.... we were adamant that it wasn’t.” David Darling
  • 11.
    MEET THE DARLINGSCreated games on cassette and sold through mail order
  • 12.
    Early Fame: releasing a Series Of Sports Simulators
  • 13.
    Published gamesthrough Mastertronic