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Happiness has to do with clarity
Barcelona - February 21th, 2015	
  
Marc Miquel Ribé
User Happiness
User Experience
107.000 results
Who is interested in user happiness?
106.000.000 results
540.000 resultsUser Engagement
Happiness is a mental or emotional state of
well-being characterized by positive or
pleasant emotions ranging from contentment
to intense joy.
English Wikipedia
“Happiness is the
absence of pain”
John Stuart Mill
“Happiness in User Experience
is the absence of frustration”
Business Goals
1) More visitors/users = more revenue
2) Longer user interactions = more revenue
3) More return visits = more revenue
4) More interaction = more users = …
More is more!!!
Use your knowledge on IA
and Interaction Design…
And I will measure it!
WELCOME TO…
DARK PATTERNS!
Videogambling Machine
+
Let me introduce you to…



THE VIDEOGAMBLING MACHINE!
1 # Tension and release
2 # False Control
3 # Easy in, difficult out.
4 # Jackpot never stops
5 # Proportional-Community Jackpot
6 # Losses Disguised As Wins
7 # Near-Misses: almost winning?
8 # Credits are not money (!)
9 # Auto-play Button
“My body was there,
outside the machine”
Is it any useful to know
the math?	
  
10 # Different players,
different Math
Games are fun!
Business Goals
1) Longer play = more revenue
2) Higher bets = more revenue
Videogambling
- User must forget the odds
- False control and miscommunication
Jungle Speed
- Clear number of cards
- Ability matters
Addiction by design
Very tricky interfaces
Unrealistic communication
False promises
Environment design
…
Distance between user needs and reality.
Frustration, addiction, isolation,…
Website darkpatterns.org
Design Asymmetry
What can we do…
as users,
as designers?
Design Awareness
As users…
As designers…	
  
THANK YOU.
QUESTIONS?
Please Contact:
Marc Miquel Ribé
darkpatterns.org
marcmiquel@gmail.com | twitter @marcmiquel

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Happiness Has To Do With Clarity - World Information Architecture Day '15