3. • Let s assume that the answer to Should my
business get social? is Yes ...
• Who is our audience?
• What sites should we be using?
• What content should we publish?
• Whose job is this?
• Did we win?
4. Q&A Protocol
• For quick questions, ask throughout.
• For bigger questions, ask at the end.
• Judge of the size of your question
will be me.
5. Who is our audience?
• Good news: Knowing this will answer
almost all of the other questions.
• Bad news: The answer is not
12. What sites should we be using?
• Good news: All of them! is not the
• Bad news: There s no one-size-fits-all