2. Where? What? Who(m)?
Smart Social Media for
Small Businesses
Your Host: Melanie Baker

3. • Let s assume that the answer to Should my
business get social? is Yes ...
• Who is our audience?
• What sites should we be using?
• What content should we publish?
• Whose job is this?
• Did we win?

4. Q&A Protocol
• For quick questions, ask throughout.
• For bigger questions, ask at the end.
• Judge of the size of your question
will be me.

5. Who is our audience?
• Good news: Knowing this will answer
almost all of the other questions.
• Bad news: The answer is not
Everyone .

12. What sites should we be using?
• Good news: All of them! is not the
answer.
• Bad news: There s no one-size-fits-all
answer…

14. ?

15. What content should we publish?
• What sites are you using?
• What does your business need?
• What does your audience like?

17. Whose job is this?
• Good news: Everyone is probably not
the answer.
• Bad news: The right person may not
work for you… yet.

19. Did we win?
• Good news: Yes, you can determine
this.
• Bad news: There is no one-size-fits-all
answer…

21. Questions? Comments?
If you think of something later…
@melle
mcbaker@gmail.com