Socionext Africa: Ulundi, KZN, South Africa

1. AMALUNGA
ORGANIC
PRODUCTS
PROJECT

3. Vision of the Company
• 1.Produce healthy organic vegetables at
affordable price.
• 2.Providing variety of vegtables for different
nutritional requirements.
• 3.Sustaining healthy community members

4. Customer Profile
• Hospitals : Department of Health
• Private
• Schools : Department of Education
• Crèches : Department of Education
• Hospices.: Department of Social Development
• Old age Homes DSD
• Retail stores
• Spar. Shoprite. Pick n Pay. Boxer Stores

5. Characteristics
• We are the first energetic vision driven
Organic products producers in Zululand
Region.
• Our products are prepared according to the
specifications of the client.
• Our produce will be packed in a way that it
will be easily counted and stored.
• Consistency and punctuality will be adhered
to according to clients expectations.

6. BRAND
• Fresh and healthy nutrients
• Affordable cheaper economical pricing
• Cutting out the middleman selling direct to
the client.
• The tunnel system will allow production
possible through out the year.

7. A picture where we have visited the project similar to
the project we intend to start

8. Team member negotiating with supermarket
vegetables manager about the market and the retail
prices for vegetables

9. Key partners
• Department of health
• Department of social development
• Retail supermarkets(spar,shoprite,Boxer etc)
• Old age homes
• Crèche
• Orphanage
• Mines(ZAC)
• Hospices

10. What we have done
• Nongoma Spar has given a letter of commitment to
purchase and Benedictine Hospital which is on board
• We have made the quotations for the key resources
in black and white.
• We have got quotation for the tunnel
• Sprinkler Irrigation system
• Borehole and water tanks
• Fencing ,manure,seedlings,protective clothing
• Office (container)

11. KEY RESOURCES
• Land
• Tunnel structure (Irrigation system)
• Water(Borehole)
• Water tanks
• Seedlings
• Electricity
• Labour
• Fencing

12. One of our team members negotiating
the issue of acquiring land with Prince
John Zulu at Ekuvukeni (Mandlakazi area
in Nongoma)

13. Team member doing a quotation for
fencing at build it

14. KEY ACTIVITIES
• Planting
• Maintenance
• Packaging
• Delivering

15. CUSTORMER RELATIONSHIP
• Meeting our customers face to face once the
client is on board service of high level will be
provided to them
• We have approached some of our potential
clients and some of the have agreed to join
our business venture.
• Our clients like Spar and Benedictine hospital
• They need our product in order to meet the
needs of their clients too.

16. CHANNELS
• We will communicate face to face and email
our clients.
• our competitors reach their customers
through face to face communication
• Face to face contact works best because its
convenient as it gives the client to state their
concerns and it also eliminates the possibility
of communication breakdown

17. Cost structure
• Transport (Fuel) R 10 000.00
• Telephone/cell phone/data bundle R2 000.00
• Seedling (15 trays X R70.00) x 3
R1 050.00 x 3 = R3 I50.00
• Organic Manure R 2 000.00
• Electricity R5 000.00
• Members allowance
Production costs Total R22 150.00

18. Revenue structure
• Spinach per tunnel
Price R4.50 x 1500 bunches = R6 750.00
Monthly 4 xR6 750.00 = R27 000.00
3 tunnels harvest R27 000.00 x 3= R81 000.00
Total income R81 000.00
Production costs R22 150.00
Profit R58 850.00

19. Motivation
• Our team has wide range of expertise
• One of our member has more than seven
years in this field
• Another member more than enough
experience in marketing
• Other members young enthusiastic and
energetic