Green Tourism Certification Programme Overview April 2014 GTBS

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Green Tourism Certification Programme Overview April 2014 GTBS

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Green Tourism Certification Programme Overview April 2014 GTBS

  1. 1. People, Places, Planet GREEN TOURISM
  2. 2. People, Places, Planet • Business Development & Grading Programme • SME’s (<250 employees) - Accommodation, Tour Operators, Activity Providers, Restaurants, Cafés, Information Centres, Offices • Private, not-for-profit company • Funded through membership fees, project work and international consultancy • Operating since 1997 • Graded over 5000 business, 10,000 assessments • Current membership nearly 2500 • The World’s most credible* Sustainable Tourism Programme • Only National Sustainable Tourism programme validated by International Centre for Responsible Tourism *Tourism and Greenwash Report produced by Totem Tourism June 2013 What is Green Tourism?
  3. 3. People, Places, Planet • 2010 Project in South Kerry, Members in Republic of Ireland International Expert Advice • 2007 - 2010 Advised Qualmark in New Zealand on development of Enviro-Mark • 2011 - 15 Sweden Welcome Programme Criteria Development, Assessor Training • 2013 Green Tourism Canada 45+ Members
  4. 4. People, Places, Planet Membership • 463 Self-catering • 279 Bed & Breakfast / Guest Houses • 830 Hotels • 383 Visitor Attractions • 140 Tourist Information Centres • 94 Activity Providers • 55 Conference Centres / Events Venues • 193 Holiday Parks / Camping / Hostels • 50 Restaurants / Cafes / Inns
  5. 5. People, Places, Planet Corporate Business & Green Tourism 800+ Hotels with 100,000+ bedrooms 65 stand-alone Conference & Events Venues
  6. 6. People, Places, Planet Motivation • 95% Improved Quality for guests • 93% Enhanced image / marketing advantage • 91% Independent certification • 89% Cost savings • 85% To gain advice from Assessors Satisfaction Levels • 90% Knowledge of Assessors • 86% Overall • 84% Usefulness of materials / information • 83% Friendliness of Green Tourism staff Customer Interest • 73% All or most guests are aware of Green Grading • 32% Receive comments about Green Grading • 1% Of comments are negative Figures based on feedback from 109 Hotels that completed the Green Tourism Membership Survey March 2014 Membership Survey - Hotels
  7. 7. People, Places, Planet Carbon Reduction / Annual Performance Information kWh / m2 / yr Green Tourism 2010 2011 % Reduction CIBSE Good Hotels 354.66 277.66 21.7% < 310 Guest House 249.43 219.16 12.1% < 240 B&B 141.22 121.73 13.8% < 240 Other direct results of Green Tourism Grading • 80% have improved resource efficiency and made savings • 65% have formal Environmental Policies • 60% are now conducting measures to help wildlife • 50%+ now monitor their energy, water, waste regularly • 50% have improved staff training on environmental issues • 40% have reduced water use Results
  8. 8. People, Places, Planet • Bespoke on site assessment and advice once every two years - 20% cost savings in first year • Monthly technical newsletter, ongoing advice / support through Members Area on website • Full listing on Green Tourism website & promotion on Social Media • Marketing and promotion through national / regional agencies and online booking companies • Suppliers Discounts • Annual Conference and other trade events Benefits
  9. 9. People, Places, Planet Website Home Page Enhanced search
  10. 10. People, Places, Planet Green Tourism Annual Conference 2013 Watch on www.green-tourism.com
  11. 11. People, Places, Planet • It should be profitable for business • It should not adversely affect the environment • It should be acceptable to the community • It should enhance the visitor experience The Principles of Green Tourism
  12. 12. People, Places, Planet Good practice in all areas Improved efficiency, review of all activities undertaken or influenced by the business & full legal compliance Outstanding & exemplary best practice in all areas Thorough and focused approach to sustainability and providing a quality and enhanced experience for all stakeholders Excellent practice in all areas Significant achievements to improve efficiency, purchase responsibly, involve customers, contribute to local economy, culture and community Three Levels
  13. 13. People, Places, Planet 10 sections 100+ measures Criteria Compulsory Innovation Eight Technical Sections Minimum 3/4/5 in each section to achieve Bronze/Silver/Gold Score 60 measures Re-grading visit once every two years – continual improvement
  14. 14. People, Places, Planet Technical Sections Management Communication & Social Energy Water Purchasing Waste Travel Natural & Cultural Heritage
  15. 15. People, Places, Planet Main Achievements:  Green Team: Very committed team including passionate Green Champion  Waste: Recycling of all main wastes including food  Energy: LED light bulbs in most areas of hotels, heat recovery, upgraded BMS  Water: EVAC system for toilets average flush 1–1.5 litres in 105 bedrooms  Purchasing: Paraben free guest soaps & shampoos with biodegradable packaging  Chemicals: Chlorine free pool with mineral based cleaning system  Culture: Support numerous local theatre & arts projects One Aldwych Hotel Description: 105 Bedroom 5* London Hotel
  16. 16. People, Places, Planet Main Achievements:  Monitoring: ‘LightStay’ sustainability monitoring tool launched in 2010  Waste: Food portion control, SOP sheets, food waste matrix  Energy: Energy Management System and zone controls  Nature: ‘Big Tree Country’, specific planting, grey squirrel traps  Social: ‘Small Change: Big Difference’ charity collection  Meetings: ‘LightStay’ Meeting Impact Calculator, offered to delegates Hilton Dunkeld House Description: Country Hotel
  17. 17. People, Places, Planet Description: City Centre Hotel & Motel Main Achievements  Awareness: Established a green team  Energy: Weather compensator and a heat plate exchanger  Water: 100% dual flush toilets  Purchasing: Green energy tariff - Fresh local produce delivered daily  Social: Support Horizon West Children’s Hospice  Community: Mentoring local students through the Career Academies scheme  Ambassador: Encouraging local businesses to go green & join Green Tourism
  18. 18. People, Places, Planet Main Achievements  Energy: Solar hot water heating, LED bulbs  Staff: Very committed green team  Suppliers: Green policies checked  Guests: Very good green information for guests  Carbon: Carbon calculations per night / room Innovation  Profits from one dish on menu to charity  Guests - voluntary donations to balance carbon  Hybrid vehicle Best Western Premier Yew lodge Hotel Description: 101 bedrooms
  19. 19. People, Places, Planet Main Achievements:  Awareness: ‘Everyone Drive’, planned waste collection visits  Waste: Food monitoring and collection  Energy: Energy Management System and zone controls  Purchasing: Cittaslow member, local food, healthy living award  Social: Local Authority Voluntary Assoc. > £2000 raised 2013  Nature: Working with Wildlife Trust - discount for local reserve  Networking: Active member of ‘Perthshire Green Resorts’ Salutation Hotel Description: City Centre Hotel
  20. 20. People, Places, Planet To Contact Green Tourism andrea@green-tourism.com david@green-tourism.com www.green-tourism.com 4 Atholl Place, Perth, PH1 4AJ 01738 632162 Thank You + 44 ( The_GTBS Green.Tourism.GTBS

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