The document discusses using social media networking for business purposes. It recommends creating profiles on LinkedIn, Facebook, Twitter, and blogs to publish content, share information, and build business relationships online. The key aspects covered include crafting profiles, networking, searching for jobs and companies, engaging in discussions, and using groups and updates to connect with others. The goal is to become an active and valuable member of the social media community to promote business and services.
Building a network is probably one of the most important things you’ll ever do in your career. And when it comes to independent consulting, you’ll understand exactly why. As an independent worker, your network very quickly becomes your marketing voice, channel, fan-club, but more importantly, the most important tool in delivering your next project.
In this broadcast, we talk to 2 consultants who share their thoughts on the power of a strong and powerful network, and give tips on how you can build your own.
The women of Connect: Professional Women's Network share advice on how to work a room — even when you're the shyest person in it. Visit www.linkedin.com/womenconnect for more information and to join the group.
Using social media to develop a professional online presenceSue Beckingham
Invited Speaker at University of East Anglia
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is important to consider the implications and the impact of the digital footprint our online interactions leave behind. This workshop will help you to reflect on what your online presence looks like when viewed by others, consider who your audiences are and how you can develop your digital profile in a positive way.
The women of Connect: Professional Women’s Network share tips on finding the right person to guide you in your career. Visit www.linkedin.com/womenconnect for more information and to join the group.
LinkedIn Communications for Nonprofit LeadersJoe Kovacs APR
I presented on how nonprofit leaders can use LinkedIn for networking, public relations and job search purposes. The presentation also covered how to build relationships, appropriate LinkedIn etiquette and strategies to become a thought leader through participation in LinkedIn groups. The event was hosted by the Nonprofit Roundtable of Greater Washington.
Building a network is probably one of the most important things you’ll ever do in your career. And when it comes to independent consulting, you’ll understand exactly why. As an independent worker, your network very quickly becomes your marketing voice, channel, fan-club, but more importantly, the most important tool in delivering your next project.
In this broadcast, we talk to 2 consultants who share their thoughts on the power of a strong and powerful network, and give tips on how you can build your own.
The women of Connect: Professional Women's Network share advice on how to work a room — even when you're the shyest person in it. Visit www.linkedin.com/womenconnect for more information and to join the group.
Using social media to develop a professional online presenceSue Beckingham
Invited Speaker at University of East Anglia
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is important to consider the implications and the impact of the digital footprint our online interactions leave behind. This workshop will help you to reflect on what your online presence looks like when viewed by others, consider who your audiences are and how you can develop your digital profile in a positive way.
The women of Connect: Professional Women’s Network share tips on finding the right person to guide you in your career. Visit www.linkedin.com/womenconnect for more information and to join the group.
LinkedIn Communications for Nonprofit LeadersJoe Kovacs APR
I presented on how nonprofit leaders can use LinkedIn for networking, public relations and job search purposes. The presentation also covered how to build relationships, appropriate LinkedIn etiquette and strategies to become a thought leader through participation in LinkedIn groups. The event was hosted by the Nonprofit Roundtable of Greater Washington.
Taking Leadership Online: Developing Your Personal Social Media Voice4Good.org
How should you navigate the personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency,” translate into “leadership?” In this webinar, we will consider how nonprofit executive directors and other staff use social media personally to further the mission of their organization and translate their leadership online.
This is a slide deck that I presented at a local business school. The topic I presented to the students was, "The Importance of Networking." The goal was to teach students the importance of networking to find a job as well as to stay abreast of industry trends.
This guide will enable you to:
- create a compelling LinkedIn profile
- use LinkedIn Groups effectively
- connect with new people, enhance your network and win new customers
Social media and community building helps people get discovered. Learn how Big Hollywood's Christian Toto found success through community and social media. And, I share advice on how to find your way in online community building.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Understanding the Social Shift: How State Associations of Private Postseconda...MaxKnowledge
This presentation was delivered to leaders of private postsecondary state associations to provide an understanding of social media, how it is different than any other media and how it requires a completely different approach to business if it is to be used effectively for accomplishing business objectives.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
As the New Year begins, it is time to look back at what you achieved last year (and other years prior) and assess the performance of your business. Knowing how well (or poorly) you did the past years can help you improve for the coming years. Here are 14 checklists for your home business start of the year review:
Taking Leadership Online: Developing Your Personal Social Media Voice4Good.org
How should you navigate the personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency,” translate into “leadership?” In this webinar, we will consider how nonprofit executive directors and other staff use social media personally to further the mission of their organization and translate their leadership online.
This is a slide deck that I presented at a local business school. The topic I presented to the students was, "The Importance of Networking." The goal was to teach students the importance of networking to find a job as well as to stay abreast of industry trends.
This guide will enable you to:
- create a compelling LinkedIn profile
- use LinkedIn Groups effectively
- connect with new people, enhance your network and win new customers
Social media and community building helps people get discovered. Learn how Big Hollywood's Christian Toto found success through community and social media. And, I share advice on how to find your way in online community building.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Understanding the Social Shift: How State Associations of Private Postseconda...MaxKnowledge
This presentation was delivered to leaders of private postsecondary state associations to provide an understanding of social media, how it is different than any other media and how it requires a completely different approach to business if it is to be used effectively for accomplishing business objectives.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
As the New Year begins, it is time to look back at what you achieved last year (and other years prior) and assess the performance of your business. Knowing how well (or poorly) you did the past years can help you improve for the coming years. Here are 14 checklists for your home business start of the year review:
How to Accelerate Sales Using LinkedInJudy Schramm
Learn how to make LinkedIn your secret weapon! Simple tips for using LinkedIn to support your sales process, generate leads and referrals, nurture your network, and position yourself as a thought leader.
LinkedIn offers a plethora of resources to help you grow your business or build your career. In order to accomplish these objectives, you need people in your corner cheering you on! LinkedIn can help you curate a team of enthusiastic mentors who want to see you succeed. Learn how to leverage the platform to make you successful.
LinkedIn is the world’s largest professional network with over 35+ million members and growing rapidly.
LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.
LinkedIn can help you grow your network and your business!
Starting with Linedin to improvve your personal brand. How to use personal branding steps on linkedIn to improve your presence and build your own brand to stand out of the market competition.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
LinkedIn is not just a site to post resumes and look for jobs. Leverage LinkedIn's growth to help generate leads for your business while branding yourself as an expert in your industry.
LinkedIn allows you to establish yourself through Groups as well as posting your blog and your Twitter f
The Collaborative Startup Canvas - 7 sections to gather people around a passi...TheCollaborativeStartup
"Most of the startups forget to harness the power of the crowd" says Ross Dawson. We decided to create a framework, "The Collaborative Startup Canvas". Our goal is to help entrepreneurs on 3 issues: gather people around their passion, work with the members to create the best products and services for the community, and generate incomes to make the adventure sustainable.
Similar to Louisville Executive Resource Network Presentation 1 13 2010 (20)
1. Social Media Networking
where the world is going, you need to go
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
2. Networking
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
3. Social Networking
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
4. Overview:
Social networking truly is the new way of the world. With print
on the decline and the number of bookmarking, sharing and
blogging sites increasing every day, this is one medium that is
demanding attention – and it’s either get in or be left in the dust.
When used correctly and effectively, these sites have the power
to deliver your message – whatever that is – to more people
than you ever dreamed possible.
Three things you can do – Publish, Share, Network
◦ The more you publish, the more search engines will find you.
◦ When you share, you can promote yourself, your services & your partners.
◦ And networking is all about building and maintaining the relationships that
allow you to help others, and, for them to help you.
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
5. Begin becoming a valuable member of the community
First, create profiles on the following top social
networking, microblogging and blogging sites:
◦ Social Networking
LinkedIn
Facebook
MySpace
You Tube
◦ Microblogging
Twitter
◦ Blogging
Blogger
WordPress
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
6. LinkedIn has:
◦ 55 million users
◦ All Fortune 500 companies
and most of the next 500
◦ Users from 150+ countries
LinkedIn is your business suit
◦ Show case your resume
◦ Spotlight recommendations
◦ Demonstrate expertise
◦ Build connections
◦ Engage in job search
◦ Link to your blog or website
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
7. Where to begin
Craft your profile – get to 100% ASAP
Pay attention to the little things
◦ Summary
◦ Specialties
◦ Professional photo
◦ Additional Information
Ask for recommendations from those who
know the quality of your work
Use Slideshare, Box.net, Amazon, etc. to
demonstrate expertise
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
8. Building a network
There are a wide variety of approachs
◦ From a small, tight group made of just those you know
personally,
◦ To a strategic mix of those you know and those you want to
know (whether for business or other reasons),
◦ To “scalp-hunters” – those who use LION or tout huge
numbers of connections in their headlines
Beware – some, but not all of them are spammers
Find connections by importing your Outlook, Gmail,
etc. address book
Don’t be too broadbrush in your invites or you may
hit the dreaded “IDK” roadblock
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
9. Larry:
I’d like to add you to my professional network on LinkedIn.
- Jack Tillman
vs
Larry:
I really enjoyed your presentation at our local library on
Tuesday. I’d appreciate it if you’d allow me to add you to
my professional network on LinkedIn. Thanks,
- Jack Tillman
Tip: Take the time to personalize your invites
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
10. Search jobs & companies
Search Jobs by Companies by
◦ Title ◦ Hierarchy
◦ Company ◦ Titles
◦ Location ◦ Connections
◦ Locations
◦ New Hires
◦ Current Employees
◦ Former Employees
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
11. Ask questions and share your knowledge
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
12. Use groups to connect, converse, & learn
You can join up to 50 at a time
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
13. Facebook
◦ Largest single social network
◦ 320 million+ users
◦ 100 million unique visitors
Facebook is your business
casual
◦ Site is perfect for grabbing the
attention of educated
professionals
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
14. Where to begin
Like LinkedIn, with a profile
Import contacts & serach via a specific
school or company
Post new material twice a week and
participate in groups
Use the events, photos and notes
features to keep your page current
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
15. With Facebook you can create a
business page in addition to a
personal page
◦ System asks you if you want to do so
when you first register
◦ Due to the nature of the site, create a
business page with an interesting catchy
angle. e.g. use a tagline as the name of
the page and your company’s name as
the secondary title
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
17. Status updates & news stream
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
18. Quality, not quantity.
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
19. Twitter
◦ 52+ million users
◦ Fastest growing social
network
Twitter is your cocktail
party
◦ It is the best vehicle for
frequency outreach and
reaching the masses.
◦ It truly is the billboard
advertising of today –
minus the cost.
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
21. Twitter is:
◦ Message of 140 characters or less
Think haiku
◦ Real time conversations broadcast to the
entire network or Direct messages
◦ You can follow people you want to know
Experts, Current or potential customers
You can create an audience that follows you
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
22. Twitter: Finding a market
Twitter has search capabilities, so use them – find people you
know, people you think sound interesting and people you think
want to hear what you’re all about. Research shows about 15
percent of the people you follow will then follow you.
Tweet using the budurl service so you can track readership
numbers
Junction Consulting LLC
“Putting Organizations on the Road to Growth”
23. Online social networking takes time
and patience – just like the face to face
version
Posting information is not enough.
◦ It’s important to converse with people by
posting on others’ blogs, writing @replies
on Twitter, answering questions on
LinkedIn, etc.
Engage with others – it will pay off.
Junction Consulting LLC
“Putting Organizations on the Road to Growth”