Content marketing is king and is the focus of successful marketing campaigns. In this short preso, I share with you 5 epic ways that will help you connect with your customer in Dallas, Plano, McKinney, Denton, Frisco, Southlake, Allen and more across Texas.

1. THE DALLAS CONTENT MARKETING
Playbook
EPIC Ways to Connect with your Local Customers5
Becca Niederkrom
WeAreDallasFortWorth.com

2. Content marketing is king and is the focus of successful marketing campaigns.
Here's why
HAVE YOU EVER
HEARD THE PHRASE,
CONTENT IS KING?

3. CONTENT MARKETING HELPS
POTENTIAL BUYERS
KNOW, LIKE AND TRUST YOUR BRAND.

4. HERE IS HOW YOU CAN DO IT FOR
YOUR DALLAS BUSINESS
.

5. BLOG
1
When consistently updated, a blog will help you
to connect to Dallas visitors and residents. A
few things a blog can do:
Add a human voice to your brand
Increase search engine traffic
Help you rank for long tail keywords
Bring in leads
Differentiate you from your competitors
WeAreDallasFortWorth.com

6. NEWSLETTERS
2
Newsletters sent consistently will
help you build loyalty and stay
top-of-mind with customers.
Click here to see mine
WeAreDallasFortWorth.com

7. VIDEOS
3
Showcase your product or
document your staff behind the
scenes in places such as:
Facebook Live
Instagram Stories
YouTube
LinkedIn
Native video on your website or
a targeted website

8. PODCASTS
4
Can be highly engaging and helps
you build a relationship with your
audience.

9. IMAGES
5
Creating shareable images for:
Pinterest
Instagram
Infographics
LinkedIn
Twitter
Facebook
Facebook groups

10. WHY INVEST
IN
CONTENT
MARKETING?
Want to see content marketing in action, go here

11. CONTENT MARKETING MAKES
YOUR COMPANY MESSAGE:
1. EVERGREEN
2. SHAREABLE
3. SCALEABLE
4. RELEVANT

12. Companies who
use Content
Marketing
also see these
benefits...

16. Want to connect on
LinkedIn? Go here!
THANK YOU!
Have fun creating your content!
WEAREDALLASFORTWORTH.COM
Becca Niederkrom
WeAreDallasFortWorth.com