The document discusses the pros and cons of affiliate marketing business models. It notes that affiliate marketing has low startup costs and carrying costs, allows for multiple income streams and leverage of a parent business, but has low affiliate control, limited customer base and scalability, and restricted branding, marketing, and media. The document also analyzes internet marketing, multi-level marketing, and notes the biggest obstacles of the affiliate model are not owning the business and limited success and profits as a result.

1. Pros and Cons of Business Models By Val A. Slastnikov, Business Models Expert © 2010 Digitizer Group. All rights reserved

2. PART SIX (Pros and Cons Of Affiliate Model)

5. “ Affiliate Marketing” Pros Affiliate Startup Costs: Low Carrying Costs: Low Multiple Income Streams: Yes Leverage: Yes Parent Biz Sub-Affiliates Replicability: Yes

6. “ Affiliate Marketing” Cons Affiliate Control: Low Customer Base: Limited Scalability: Limited Branding Restrictions Marketing Restrictions Media Restrictions Growth Potential: Limited Profitability: Low

15. Where do you go from here?