Marketing involves creating customer awareness, goodwill, education and credibility through a combination of sales, advertising, and promotion. Regular marketing messages are important to generate exposure and grow a business. Some tips to market and grow a business include partnering with other email database owners to cross promote, creating a blog to engage customers, exceeding industry expectations to increase word-of-mouth, asking for testimonials to promote on marketing materials, including offers on invoices, making business cards stand out, offering bonus packages with corporate sponsors, aligning with causes, finding controversial angles to increase sales, posting frequently in online forums, and quantifying customer needs within target markets. These tips provide simple and helpful ways to successfully grow a business.