The document outlines the 5 foundations of a great personal brand: 1) Define your why by knowing your purpose, 2) Craft personal brand principles in a mantra or list, 3) Describe ideal client profiles, 4) Own your online footprint by maintaining professional social media, and 5) Follow a 3:1 sharing rule of posting three others-focused items for every one about yourself. It also provides tips for starting a blog and sharing consistently on LinkedIn to build your personal brand.

1. WHAT WE WILL COVER
What is personal branding
5 Foundations of Great Personal Brands
Why Answering this Question Matters
Bonus Tips

2. Your personal brand is the overall feeling,
image and attitude of the people who
know you or know of you.
!
- Mike Farag’s Definition

3. WHY THIS MATTERS
Sources: Cerulli Associates Inc.CFP BOARD, *Mike Farag Personal Assertion
316,000
48%
1 in 5
ZERO
Over 48% of consumers say a strong
knowledge of financial planning is key when
deciding on an advisor.
One in five — 20% — (and growing) say when
deciding on an advisor; ethics is their determining
factor.
Of the top 25 financial blog web
sites, none are faith-based.
Financial Advisors in the US.

4. 5 FOUNDATIONS OF GREAT PERSONAL BRANDS
Define Your Why.
Know your purpose and be able to describe it in a real, authentic, way. 1
2
3
4
5
ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

5. My Why: helping people and
organizations tell great brand
stories and inspiring them to
make greater impact.

6. 5 FOUNDATIONS OF GREAT PERSONAL BRANDS
Craft Your Personal Brand Principles.
Call it a mantra or words to live by, but a written list is key.
1
2
3
4
5
ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
Define Your Why.
Know your purpose and be able to describe it in a real, authentic way.

9. 5 FOUNDATIONS OF GREAT PERSONAL BRANDS
Describe Your Best Advocates.
Create three ideal client profiles to live by.
1
2
3
4
5
ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
Define Your Why.
Know your purpose and be able to describe it in a real, authentic, way.
Craft Your Personal Brand Principles.
Call it a mantra or words to live by, but a written list is key.

10. Ideal Client Profile: Fervor

11. 5 FOUNDATIONS OF GREAT PERSONAL BRANDS
Describe Your Best Advocates.
Create three iIdeal client profiles to live by.
1
2
3
4
5
ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
Define Your Why.
Know your purpose and be able to describe it in a real, authentic, way.
Craft Your Personal Brand Principles.
Call it a mantra or words to live by, but a written list is key.
Own Your Footprint.
Be professional and be present. (url, Blog, LinkedIn, G+, about.me, etc.)

14. 5 FOUNDATIONS OF GREAT PERSONAL BRANDS
Describe Your Best Advocates.
Create three ideal client profiles to live by.
Own Your Footprint.
Be professional and be present. (url, Blog, LinkedIn, G+, about.me, etc.)
The 3:1 Rule for Sharing.
Balance the content you are posting.
1
2
3
4
5
ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
Define Your Why.
Know your purpose and be able to describe it in a real, authentic, way.
Craft Your Personal Brand Principles.
Call it a mantra or words to live by, but a written list is key.

15. For every ONE item you share about you, ensure
you share THREE dedicated to something:
• Inspiring
• About others
• Informative
• Educational
• Engaging
• Industry

16. OTHER TIPS
Start a personal blog at wordpress,
tumblr or medium
All roads lead to your chosen digital home
base (i.e. website or blog)
Start with LinkedIn and
share things you love.
Consistently share things you know
Use a trusted email tool: Mailchimp

17. 5 FOUNDATIONS OF GREAT PERSONAL BRANDS
Describe Your Best Advocates.
Create three ideal client profiles to live by.
The 3:1 Rule for Sharing.
Balance the content you are posting.
1
2
3
4
5
ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
Define Your Why.
Know your purpose and be able to describe it in a real, authentic, way.
Craft Your Personal Brand Principles.
Call it a mantra or words to live by, but a written list is key.
Own Your Footprint.
Be professional and be present. (url, Blog, LinkedIn, G+, about.me, etc.)

18. mike@createfervor.com
@mikefarag01 or
@createfervor
www.createfervor.com
www.mikefarag.com
LET’S CONNECT

19. !
Mike Farag Chief Strategist
Twitter: @createfervor Web: createfervor.com
5 FOUNDATIONS OF A GREAT
PERSONAL BRAND