The document emphasizes the importance of creating a welcoming and informative online presence for a hospice, highlighting the need for location-specific pages and dynamic content. It advocates for showcasing team members to build trust and simplifying contact forms to encourage outreach. Additionally, it outlines a strategic approach to website design by prioritizing company and viewer goals, emotional impact, and essential content elements.

2. Location matters
People often want to know about
their specific location. Create a
page for each one using dynamic
content

3. Friendly faces
To instill trust, showing the people of
your organization Is a MUST! Create a
"spotlight" section to show off your
employees

4. Step-by-step
Deciding to use a hospice Is a big
decision. Make It as easy as possible for
the viewer to understand the process

5. A Team Effort
Your team of kind-hearted people is
what sets you apart. Show off each and
every person on your team like the
superstar they are

6. Simplify the process
Your contact forms should encourage people to
contact you! Make them simple,, Inviting, and user-
friendly. You do not want to add any stress to the
lives of your potential clients.

7. Strategy first... always
The first 5 things I do when designing a website
Is answer these questions for each page:
(1) Company goals
(2) Viewer goals
(3) Emotions to evoke
(4) Questions to answer
(5) Elements