Should Independent Insurance Agents have a Facebook business page? This presentation explores the idea and suggests a new perspective on the idea of Facebook Marketing.

2. WHY INSURANCE AGENTS SHOULD
HAVE A FACEBOOK BUSINESS PAGE
DUNHILL MARKETING & INSURANCE SERVICES, INC
800.659.1349 | WWW.DUNHILLINSURANCE.COM

3. IF YOU’VE BEEN PAYING ATTENTION…
You’ve probably heard that it’s important for
your business to utilize social media –
especially Facebook, right?

4. IF YOU’VE BEEN PAYING ATTENTION…
Well, if you’re like most agents, you have
most likely brushed this idea off and looked
to more traditional marketing strategies,
like direct mail or phone calls.

5. THE ROI FROM FACEBOOK CAN BE
DIFFICULT TO MEASURE
BUT – it’s usually one’s mindset or
perception of Facebook and Facebook
marketing that can make all the difference.

6. THE ROI FROM FACEBOOK CAN BE
DIFFICULT TO MEASURE
If you only look at Facebook as a lead
generation tool, you will find yourself
disappointed when you do not have the
success you were looking for.

7. THE ROI FROM FACEBOOK CAN BE
DIFFICULT TO MEASURE
Before deciding if Facebook marketing is
right for you, try changing the way you think
about it as a concept. Think of it, for a
moment, as “Facebook networking,” rather
than “Facebook marketing.”

8. THE ROI FROM FACEBOOK CAN BE
DIFFICULT TO MEASURE
While the long-term goal is to generate
customers and make sales, it’s important to
focus on short term goals, such as:
• Make connections
• Engage in conversations
• Get to know current, past, and prospective clients
better and learn what is important to them

9. TALK TO YOUR PEERS
Consider the aforementioned mindset and
talk to others who do and who do not use
Facebook in their marketing strategies.

10. TALK TO YOUR PEERS
Find out why each of them has made those
choices. Think about those reasons with
your new mindset.

11. BENEFITS/OUTCOMES TO CONSIDER
• Generate and reward referrals
• Get your contact and general information
online (especially if you do not have a website)
• Generate client reviews
• Connect with clients and prospects
• Build a sense of community

12. BENEFITS/OUTCOMES TO CONSIDER
• In many businesses, Facebook is beginning to
replace having a website.
–As an independent agent, having your own
website may be expensive; a Facebook business
page is free

13. YOU DECIDE HOW MUCH TIME YOU
PUT INTO IT
• While it is (of course) important to stay on top
of it, you don’t have to spend a ton of time like
you may think. AND there are tools to help you
save time.

14. YOU DECIDE HOW MUCH TIME YOU
PUT INTO IT
• Think about it this way: a decent amount of the
time you spend on your Facebook marketing is
“market research,” aka TALKING TO YOUR
CLIENTS!

15. YOU DECIDE HOW MUCH TIME YOU
PUT INTO IT
• You will spend some time thinking of what you
want to post – again, you can use your client
experiences to come up with ideas…
• Think FAQs, tips your experience has taught you,
local information, etc.
• Post articles or insights about insurance – just don’t
only do that

16. Dunhill Marketing & Insurance Services, Inc.
www.dunhillinsurance.com | (800) 659-1349 | info@dunhillinsurance.com