Content Is King 3/27/13 #PRSARVA
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Jon Newman of The Hodges Partnership gives his current take on content, social media and public relations
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In this webinar, participants will:
· Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your organization as a thought leader in its field, creating credibility and building your social media follower base.
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Ritu Sharma is the Co-Founder & Executive Director of Social Media for Nonprofits, the only conference series in the country devoted to social media for social good. She is a public speaker, consultant, and event planner and heads up programming, marketing, and event logistics for the series. Previously, she produced the North American Social Media Marketing & Monitoring conference series for Our Social Times. Before that, she started a web development and social media business, which leveraged an international team across India, Romania, and the US.
A journalist at heart, Arabella Santiago believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. For four years, Arabella ran MediaGuns, Inc., web production company that served businesses, nonprofit organizations and events including The Women's Conference, then led by former California First Lady Maria Shriver. She began her career as a newspaper reporter and has continued to build on her journalism skills. Arabella has interviewed hundreds of leaders, visionaries and celebrities including Richard Branson, Craig Newmark and startup founders Leah Busque and Travis Kalanick.
----
This webinar is brought to you in partnership with:
- GuideStar USA, the leader in nonprofit information. Find out more about GuideStar's previous and upcoming webinars here: http://www.guidestar.org/rxg/news/webinars/index.aspx
- Foundation Center, the leading source of information about philanthropy worldwide. Learn more about the Foundation Center by visiting foundationcenter.org.
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3. The document provides an overview of roles and objectives for engaging with customers using Groundswell strategies across marketing, sales, support and more.
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This document provides an overview for a social media course. It introduces the instructors, Jon Newman and Britt Farrar, and outlines what will be covered in the course including history, strategy, tactics, platforms and impact of social media. It describes the expectations for students which are to participate actively on social media platforms like Facebook and Twitter, complete reading assignments, attend class and work well on a team project. It explains the assignments which are regular readings and quizzes, maintaining a personal blog, and a team social media project. It provides details on grading, required books, and how communication will occur between instructors and students. It concludes by assigning students to project teams and outlining expectations for the first class meeting and
Hodges digital - PRSA Richmond
The document discusses trends in social media, digital marketing, and public relations. It focuses on growing communities through platforms like Facebook and mobile apps. Case studies are presented showing how companies have increased fan engagement and succeeded in their social media efforts through consistent branding, ongoing engagement, and cross-promotion across channels. Emerging technologies and trends mentioned include visual search, mobile commerce, and the importance of mobile optimization.
Hodges Digital - PRSA Richmond
The document discusses trends in social media, digital marketing, and public relations. It focuses on growing communities through platforms like Facebook and mobile apps. Case studies are presented showing how companies have increased fan engagement and succeeded in their social media efforts through consistent branding, ongoing engagement, and cross-promotion across channels. Emerging technologies and trends mentioned include visual search, mobile commerce, and the integration of video, geolocation and deals/offers into social media experiences.
VSPEC social media / Jon Newman
The document discusses the rise of social media and its growing importance. It notes that the number of social media users has grown exponentially in recent years, surpassing traditional media in size. Additionally, it outlines some of the key platforms and trends in social media, how businesses can engage audiences through social listening and strategies like geolocation. It also addresses legal, privacy and measurement considerations for social media use.
Jon Newman PRSARVA 5/19/10
Social media adoption is growing rapidly worldwide, with over 500 million users and average user age increasing. Boomers and women over 54 are the fastest growing adopters. Time spent on social networks is growing 3 times faster than overall internet usage. Emerging trends include more private conversations over public broadcasts, use of geolocation, potential privacy issues, and debate over online vs mobile strategies. Measurement of social media success and live broadcasting are also developing areas to watch.
richmondsmcrva-v3-100319162320-phpapp02
This document summarizes Network Solutions' social media strategy and implementation from 2008-2010. The strategy had 4 points: brand/reputation management, connecting with customers, community outreach, and getting new business. Some key accomplishments were enjoying positive sentiment online compared to previous negative mentions, being seen as a thought leader for small businesses, and effectively leveraging social media for customer satisfaction. The implementation involved listening, contributing content like blogs and events, crisis management support, and training advocates.
Jon Newman at SM4SG
The document discusses the growing use of social media by non-profit organizations. Some key points:
- 89% of charities now use social media in some form, with 90% finding blogs a great tool and 80% saying it is important to their future strategy.
- For non-profits, social media can be used to engage current stakeholders, encourage them to promote the non-profit, and educate new audiences to expand their community.
- Non-profits should research strategies and platforms, ensure social media aligns with broader communications, and recognize it requires ongoing time commitment versus a one-time cost.
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Content Is King 3/27/13 #PRSARVA
- 2. “Content is king.” Photo: Bill Gates @ the University of Waterloo by batmoo on Flickr
- 4. Where they are How they reached your content What device they’re using What else is competing for their attention What they know about you already What they expect
- 5. Context is mostly out of your control.
- 6. But you control your content.
- 8. We used to just call that “communications.”
- 10. To what end? Sharing content and information to educate, grow and reward your enthusiasts Photo: Guemes Island WA, rural road by Rose Braverman on Flickr
- 11. How? • Strategy • Plan • Content/Context • Promote • Report/Measure
- 12. Strategy • Who are your enthusiasts? • How can you reach them? • How will you speak to them? • How can you “grow” them? • How can you engage with them? • How will you reward them? Photo: bullseye by emiliokuffer on Flickr
- 13. Let’s talk reward… • Why reward? – So they come back – So they bring others
- 14. Plan • Where does it come from? – Do an audit, you may already have it – Pick six relevant sources – Do key word research – Original • From you • Your colleagues • Your “clients” Photo: A question and exclamation mark of jigsaw puzzle pieces by Horia Varlan on Flickr
- 15. Plan • Create an editorial calendar • Live by the “rule of percentages” • Include others to break down the silos – In planning and execution
- 17. Source: Google, The New Multi-screen World — http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html
- 18. Source: Google, The New Multi-screen World — http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html
- 19. Multi-screening • What does this mean? – The content should be consistent – The content doesn’t have to be different – The content must be visual – The content must “break through”
- 20. Breaking through • Push yourself • Push others • Collaborate • Break down the silos • Visuals • Lots of visuals
- 21. Content Posts Links Pictures, video, infographics Webinars White papers E-Books And….
- 22. A PSA for….
- 23. The Blog • The tone • The strategy • Spread the writing around • One main post per week • Write it for them if you have to • Marry it to your website if you can
- 24. Promote
- 27. Report • Existing analytics…at least • Measure – Quality of content – Quality of the process – Comments, likes, shares – What is working and what’s not
- 28. We still call it communications.
Editor's Notes
- Add visuals