The document discusses the concept of the "Open Economy" and how businesses are adapting to this new environment. Some key points:
- Social media has shown that people are willing to engage with brands and participate in innovation. This has led to new platforms for open innovation using crowdsourcing.
- Few companies know how to scale experimentation with open models into full business transformation. As big firms struggle with legacy issues, the market is becoming more open, connected and social.
- Open data, open innovation at scale, open capital/crowdfunding, and networked human capital are strands of the Open Economy that companies must understand to succeed.
- Becoming an "Open Business" through structured use
We adapt organisations to the needs of a rapidly changing world; one which demands ever greater connectedness, openness and meaningful relationships with customers.
Too often the seismic shift we are experiencing is being dealt with on an issue-by-issue basis. Reactive piece-meal tactics create a permanent state of panic-ridden catch-up. Learnings are lost in silos, failures are swept under carpets.
We believe there is an holistic strategic solution which provides a framework for change, leap-frogging the tick-box exercise of simple implementation of social technologies. It makes organisations future-ready like never before.
That solution is our Open Business Program.
We adapt organisations to the needs of a rapidly changing world; one which demands ever greater connectedness, openness and meaningful relationships with customers.
Too often the seismic shift we are experiencing is being dealt with on an issue-by-issue basis. Reactive piece-meal tactics create a permanent state of panic-ridden catch-up. Learnings are lost in silos, failures are swept under carpets.
We believe there is an holistic strategic solution which provides a framework for change, leap-frogging the tick-box exercise of simple implementation of social technologies. It makes organisations future-ready like never before.
That solution is our Open Business Program.
My IPA Diploma thesis. This piece examines a new operating system for a modern communications agency, a system which fuses old hierarchical models so familiar to us with newer models and systems borrowed from software companies and technology startups.
I believe not in an answer which promotes one over the other, but one which adopts a mix of the two.
Bruno Pellegrini made a lesson in Bocconi about Crowdsourcing.
Bruno Pellegrini is one of the top Italian experts in new media and UGC, after graduating in business administration at the Bocconi University in Milan, he worked at Procter & Gamble and Bain & Co. He took his MBA at Insead, Paris, and joined Mediaset where he developed and produced multimedia projects including the web-TV during the first edition of Big Brother.
He was co-founder in 2001 of Offside, a company which produces several television programs and films for private cinema that won numerous international awards, including the Locarno Film Festival and David di Donatello.
In 2004 he conceived and founded the satellite channel, NessunoTV.
He is currently CEO of TheBlogTV, a media company he founded in 2006 specializing in user-generated production.
www.theblogtv.it/en
www.userfarm.com
People’s Insights Volume 1, Issue 52: Vicks Mobile Ad CampaignMSL
This week, we distill insights around a Mobile Ad Campaign in which Vicks combined several layers of data to reach moms in high flu zones with mobile ads for their premium Behind Ear Thermometer
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Model-driven Development of Social Network-enabled ApplicationsMarco Brambilla
Social technologies are transforming the Web to a place where
users actively contribute to content production and opinion making. Social
networking requirements are becoming a core part of the needs of modern
enterprises too, which need ad-hoc Web platforms that incorporate the right
set of social features for their business. This leads to the need to provide facilities
and methods for developing such socially enabled applications. In
this paper we propose a model-driven approach that is specifically focused
on the development of Web applications that exploit social features. In particular,
we describe an extension of the WebML notation (a Domain Specific
Language designed to model Web applications), comprising a set of
modeling concepts that encapsulate the logic of the interaction with the social
platforms. Upon this, we define a set of design patterns that respond to
the typical needs of enterprises and we show some sample application scenarios.
The Clothesline Paradox and the Sharing Economy (Keynote file)Tim O'Reilly
My keynote at OSCON 2012 in Portland, July 18, 2012. Focuses on the contribution of open source software to the economy, using the metaphor of "the clothesline paradox" first articulated by Steve Baer in CoEvolution Quarterly in 1975
This week, we distill insights around Nike FuelBand - a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to stay fit.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Everything you wanted to know about Pinterest.
Including:
How the idea came about,
What’s the big deal?
Stats, facts and demographics,
Getting started
What are people pinning?
It’s not just imagery
Some of the more unusual uses
What else can I do?
Which brands are using it?
How are they?
Pinning on the move
Extending the experience off platform
Key take-outs
My IPA Diploma thesis. This piece examines a new operating system for a modern communications agency, a system which fuses old hierarchical models so familiar to us with newer models and systems borrowed from software companies and technology startups.
I believe not in an answer which promotes one over the other, but one which adopts a mix of the two.
Bruno Pellegrini made a lesson in Bocconi about Crowdsourcing.
Bruno Pellegrini is one of the top Italian experts in new media and UGC, after graduating in business administration at the Bocconi University in Milan, he worked at Procter & Gamble and Bain & Co. He took his MBA at Insead, Paris, and joined Mediaset where he developed and produced multimedia projects including the web-TV during the first edition of Big Brother.
He was co-founder in 2001 of Offside, a company which produces several television programs and films for private cinema that won numerous international awards, including the Locarno Film Festival and David di Donatello.
In 2004 he conceived and founded the satellite channel, NessunoTV.
He is currently CEO of TheBlogTV, a media company he founded in 2006 specializing in user-generated production.
www.theblogtv.it/en
www.userfarm.com
People’s Insights Volume 1, Issue 52: Vicks Mobile Ad CampaignMSL
This week, we distill insights around a Mobile Ad Campaign in which Vicks combined several layers of data to reach moms in high flu zones with mobile ads for their premium Behind Ear Thermometer
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Model-driven Development of Social Network-enabled ApplicationsMarco Brambilla
Social technologies are transforming the Web to a place where
users actively contribute to content production and opinion making. Social
networking requirements are becoming a core part of the needs of modern
enterprises too, which need ad-hoc Web platforms that incorporate the right
set of social features for their business. This leads to the need to provide facilities
and methods for developing such socially enabled applications. In
this paper we propose a model-driven approach that is specifically focused
on the development of Web applications that exploit social features. In particular,
we describe an extension of the WebML notation (a Domain Specific
Language designed to model Web applications), comprising a set of
modeling concepts that encapsulate the logic of the interaction with the social
platforms. Upon this, we define a set of design patterns that respond to
the typical needs of enterprises and we show some sample application scenarios.
The Clothesline Paradox and the Sharing Economy (Keynote file)Tim O'Reilly
My keynote at OSCON 2012 in Portland, July 18, 2012. Focuses on the contribution of open source software to the economy, using the metaphor of "the clothesline paradox" first articulated by Steve Baer in CoEvolution Quarterly in 1975
This week, we distill insights around Nike FuelBand - a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to stay fit.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Everything you wanted to know about Pinterest.
Including:
How the idea came about,
What’s the big deal?
Stats, facts and demographics,
Getting started
What are people pinning?
It’s not just imagery
Some of the more unusual uses
What else can I do?
Which brands are using it?
How are they?
Pinning on the move
Extending the experience off platform
Key take-outs
Success in the "Pull Economy" means understanding that a number of significant business principles have changed. In a hyper connected world information flows much faster and more freely. Organisations as a result are subjected to a growing level of collective intelligence and value creation from outside the company's walls brought on by the increased collaboration of customer/consumers, consumers, employees and suppliers in what is now a much larger ecosystem of data, conversation, innovation and participation. There needs to be a knowledge framework to help companies manage this transformational change and maximise as much value from it in a way that benefits the business and the customer/consumer.
Be a better business with a better output. Be an Open BusinessGianluigi Cuccureddu
Guest lecture at the Hogeschool van Amsterdam, University of Applied Sciences for Business Administration students, course Business Development.
Inspiration session on Open Business.
Human-Centred Organisations prevent shareholders from feeling overwhelmed by structure. They’re obsessed with the journeys taken by their customers, employees, partners, and those taken by “citizens”, and so they’re better able to create shared value for the company shareholders as well as society at large.
Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.
Its goal: helping organizations improve value exchange among constituents.
Social Business Design is a registered service mark of the Dachis Group.
How social media has changed corporate culture foreverYomego
There’s been a parallel growth in social media for business, mirroring the rise of Facebook and the rest for consumers. But whether LinkedIn Jive, Salesforce or Yammer (to name a few), do we really understand what it means to be a customer company? Embedding social media culture - openness, inclusiveness, and collaboration - into the heart a company's ethos can enable employees to start thinking in possibilities rather in restrictions.
Talk by Junior Planner, Matt Butler at Social Media Week London 2013.
Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their stories help us better understand how organizations are using social business practices to build a more engaged workforce and develop stronger, more collaborative relationships.
While diverse, all their stories embody personal journeys with one common thread: All of these leaders used social business strategies, technologies, and practices to make a significant impact on their business and community. Through the joint efforts of IBM and the EIU we were able to bring the stories of the 25 Inspiring Global Social Business Leaders to life – giving them a platform to be heard.
Driving Repeatable Business Innovation: The Vision to Action LifecycleMindjet
The current generation of Social Business tools has missed
a huge opportunity to impact business innovation and
results. By focusing on functionality that emphasizes
communications, they’ve omitted the required structure
and process needed to meaningfully affect the business.
In this presentation, we take you through the Vision to Action Lifecycle, and explain why a holistic approach to innovation can create repeatable, tangible results for your business.
Social businesses are arguably the next generation of business; a new model of operating, and interacting. They are businesses where success is based on the participation of all, rather than the outputs of a few. Strategists Maggie...
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2. Introduction
The Open Economy & Open Business
• Social media has shown people are willing to engage with brands;
share, discuss, create and offer ideas
• It has given birth to new platforms dedicated to opening innovation
to the crowd
• Most believe this can deliver value across the whole organisation
from marketing to product and service innovation
• But few know how to move beyond experimentation to scale into
business transformation
• As big firms struggle to overcome their legacy issues market forces
become more open, connected, and social
• This means big disruptions and challenges to them and their
agencies
• We call this environment The Open Economy and our framework
for response to it is Open Business.
30/07/2012
3. The Open Data Movement
Data is expected to be shared and open
Companies such as Facebook
are valued on the data of its
users – who trade it in return
for utility
API: The idea of
organisations making
their data easily
accessible to outsource
and derisk innovation or
offer for public good
Hacktivism at its roots is about
exposing hidden truths; be that
how poorly companies protect
your data or the secret
dealings of super powers and
shady corporations.
30/07/2012
4. Open Capital
The democratisation of capital means increased competition
• There are more than 450 crowd-funding platforms around the world
• With 5 white-label crowd-funding platforms introduced this year
• To date $1.5 billion dollars has funded more than 1 million projects
• 55% in Europe, 44% in the US and 1% in other regions
• The average crowd-funding project takes 10 weeks from beginning-to-end
30/07/2012
5. Open Innovation Scaled
Co-creation is being applied across all business innovation gates
Open Innovation has existed since the 1960s, a term
promoted by Henry Chesbrough, but with the recent
advent of affordable and widely used collaborative
technologies, it can be applied at scale.
There are now hundreds of co-creation and idea
crowd-sourcing platforms and case-studies across
almost every sector from FMCG to Automotive. With
brands like Proctor & Gamble driving 60% of all
innovation from partnerships outside their
organisation.
7. The Open Economy
The new market reality
The Open Economy
Open
Open Data Open Innovation Open Capital
Organisation
Movement Scaled (Crowdfunding)
(Crowdsourcing)
Powered by: Social Media + Internet Culture of Openness x People
30/07/2012
8. Untangling the buzzwords
Open Business is structured use of the strands of Open Economics
Crowd-sourcing Open Data Crowd-funding Co-Creation
Netnography
Open Business
30/07/2012
9. Market Forces are now; Connected, Open & Lean
Becoming an Open Business is not optional just a matter of time
Tomorrow’s Customers Activists
Competition
Barrier to entry Almost every Organisations like
for competition purchase cycle Greanpeace see
has never been now involves a themselves as a
lower. Crowd- Google Search or platform for their
funding and Community advocates to lead
white-label API Reach-out in both change. Activist
tech dominate. B2B and B2C attacks have
increased YOY.
30/07/2012
10. Open Business
For communication, product & service innovation
• We think of social media as a door to
the outside world.
• A door to; listen, ask, connect and
create with people outside both
partners, customers and experts.
• All for the purpose of competitive
advantage in marketing, service and
product innovation.
• Over the last 3 years we have
developed a frame-work to deliver
open business at an Enterprise level
for blue-chip companies
11. Open Business Opportunities
to become a better more profitable business
• Customer satisfaction increase of 20-30% achieved at
20% the cost
• Resulting in an increase of 31% in customer retention
• 27% increase in existing customer sales
• 31% increase in brand advocates (each worth 5 x the
average customer)
• 34% increase in feedback & ideas from customers
• 34% increase in brand awareness
• 27% increase in new customer sales
• 31% increase in ideas generated within the company
• Net profit per employee rose by 53%
• Overall sales-to-assets increase of 66%
Sources: Cohort-Study on Social Innovation – TNO Work & Employment 2008-09
P&G Connect & Develop Program – Harvard Business review June 2011
Social Business Software Survey (Jive Funded) 2010
BT Care Interview 90:10 Group Jamie Burke
12. Closed businesses can’t compete
Open equals a better fit with the networked world
• Many of the success stories of the 21st Century are built on
multiple Open Business Principles. Google, Apple and Amazon are
among the more famous.
• According to IBM’s CEO survey in May 2012, companies that
outperform their sector are 30% more likely to identify ‘Openness’
as a key factor in their success with particular benefits for
collaboration and innovation.
• Businesses starting today build on the Principles of Open Business
from the word go. They do so because the principles are self-
evident to those growing up in a networked world.
• They know they are simply the most effective way of taking greatest
advantage of the world as it exists today.
• This places them at significant competitive advantage over those
who are not seeking to apply the principles for legacy or other
reasons.
30/07/2012
13. Challenges of the Open Economy
Issues for today’s corporations to address to survive
Corporate Declining & Exponential Data
Glocal Needs
Citizenship Migrating Trust Sets
The combination of It is no longer acceptable to Trust in large media More and more data is
Globalisation in an internet just make a donation to companies and brands is in available for companies to
age requires multinationals charity or speak of good decline. It is migrating to mine - and make sense of.
to be consistent globally but intentions through your CSR peers but in a complex and From big data, to real-time
reflect local cultural department. Our ever shifting way. The days and behavioural data from
nuances in a real-time way. connectedness means you of control advertising or mobile, social and other
This challenges traditional can’t just say, you have to clever PR are over. new sources. The desire to
organisational structures do. If you want to be part of simplify the complexity is
and requires a breaking the online community you increasingly difficult to
down of silos and market are expected to actively resist. But this reductionism
divisions. participate in the world risks destroying the true
around you as a good citizen value.
Community
People / System Influence Insight
Culture
30/07/2012 13
14. Minimum demanded in an Open Economy
New entrants are emerging with these attributes as their default
1. Transparency
2. Openness
3. Connectedness
4. Purpose
30/07/2012 14