This document discusses wikinnovation and mass collaboration. It introduces concepts like wikinomics, open innovation, and crowdsourcing. Examples are provided of companies collaborating with customers and external experts to generate new ideas. The benefits of an open sharing approach to knowledge and innovation are explained. Tools for collaboration like Wikipedia, YouTube, and open source projects are also mentioned.
Lamentations over the predicament of our country’s manufacturing industry have dominated headlines over the past year. There is, however, a light behind the storm clouds. As Dr Glenn Stevens, the Governor of the Reserve Bank of Australia, pointed out, ‘Even as industries are shrinking, new industries can grow up’.
This report – "Product Innovation in a hyper connected world: The Australian Maker Movement” – takes a different, more radical outlook. Our view is that the future of Australian manufacturing is fundamentally shifting, and could lie with our emerging ‘maker movement’. Australia finds itself at a disadvantage for labour- intensive, low-skilled manufacturing however, technologically voracious and interconnected Australians have collectively built a digital foundation for the vibrant maker movement.
Business would be well advised to observe how the successful startups outlined in this report find ways to participate, learn, and shape the movement. Moreover, we urge Australians to take pride in the emerging movement, which showcases the good old Aussie ingenuity of making things happen.
Openness and collaboration in the work of Demos Helsinki (Aalto Design MA intro)Demos Helsinki
Lecture given by Outi Kuittinen, Co-creation lead of Demos Helsinki at Aalto University Design MA joint introduction course 2013. The theme of the course was openness and collaboration, so I opened up openness and collaboration as the method and the ethos of Demos Helsinki through three cases of our work.
Outi Kuittinen, Co-creation Lead, Demos Helsinki
Aalto Design MA introduction course themed ”Openness & collaboration
26 Aug 2013
Lamentations over the predicament of our country’s manufacturing industry have dominated headlines over the past year. There is, however, a light behind the storm clouds. As Dr Glenn Stevens, the Governor of the Reserve Bank of Australia, pointed out, ‘Even as industries are shrinking, new industries can grow up’.
This report – "Product Innovation in a hyper connected world: The Australian Maker Movement” – takes a different, more radical outlook. Our view is that the future of Australian manufacturing is fundamentally shifting, and could lie with our emerging ‘maker movement’. Australia finds itself at a disadvantage for labour- intensive, low-skilled manufacturing however, technologically voracious and interconnected Australians have collectively built a digital foundation for the vibrant maker movement.
Business would be well advised to observe how the successful startups outlined in this report find ways to participate, learn, and shape the movement. Moreover, we urge Australians to take pride in the emerging movement, which showcases the good old Aussie ingenuity of making things happen.
Openness and collaboration in the work of Demos Helsinki (Aalto Design MA intro)Demos Helsinki
Lecture given by Outi Kuittinen, Co-creation lead of Demos Helsinki at Aalto University Design MA joint introduction course 2013. The theme of the course was openness and collaboration, so I opened up openness and collaboration as the method and the ethos of Demos Helsinki through three cases of our work.
Outi Kuittinen, Co-creation Lead, Demos Helsinki
Aalto Design MA introduction course themed ”Openness & collaboration
26 Aug 2013
Are museums a dial that only goes to 5? Michael Edson
For Social Media Week, Washington, D.C., "Defining and measuring social media success in museums and arts organizations." http://socialmediaweek.org/blog/event/are-you-remarkable-defining-and-measuring-social-media-success-in-museums-and-arts-organizations/#.US4XyOtARCQ
What are my needs in term of communication and how can I satisfy them? Landscape, starting from Cluetrain Manifesto and going through some definitions (Social media, in comparison with industrial media, social networks, networked publics).
How to create an effective message: my benefits, why customize and fix, usefulness of groups and habits, the importance of immediacy and schedule, the use of different communication techniques.
Finally we outline which rules are essential:• Conversational and listening rules • Blurring of public and private• Storytelling • Objectives, and how everything is summarized in the editorial plan.
Ann Arbor Startup Community Development H1'09Dug Song
a review of the last 6 months of grassroots tech / startup community organizing in Ann Arbor, MI.
from the July 2009 Ann Arbor New Tech Meetup http://a2newtech.org/calendar/10715802/
cover photo: http://www.flickr.com/photos/mightyboybrian/3596888010/
Enhancing innovation through virtual worldsRobin Teigland
My presentation in February 2011 to students in the Mastering Innovation Class at the McCombs School of Business at UT at Austin. www.knowledgenetworking.org.
Lessons from Silicon Valley - Company Culture, Growth Hacking, Design Thinkin...Burton Lee
Keynote talk given at Kyiv-Mohyla Business School (KMBS), Kyiv, Ukraine, October 15 2015. Speaker: Burton Lee.
Website: www.StanfordEuropreneurs.org
Twitter: @Europreneurs
In this webcast you’ll learn about…
• 7 Innovation Systems
• 18 Ideation Methods
• The one best approach to creating a business case
• A single framework for turning ideas into great products
Product management requires innovation. Innovation is about identifying ideas and turning them into a valuable product. This means doing something new.
And “new” is risky.
You need the right tools to navigate the challenges of innovation. The tools must help you get ideas, select ideas, and build a business case that convinces your peers and managers to support your plan.
If you are responsible for the growth and management of an existing product, you need the right ideas that can create value for:
• your existing customers
• new customers and new markets
• the organization you work for
• yourself to make your career more successful
If you are creating new products – an item or service that doesn’t exist yet – you also need ideas. The right ideas that lead to value.
Attend the webcast to learn innovation systems, ideation methods, and other tools to go from idea to value.
A presentation for the Managing Partners’ Forum. Separating the needs of the individual and those of then organisation has always been an issue for KM and Learning. At times these needs align, sometimes they need to be reconciled and at other times they diverge, particularly when an individual moves to another organisation. The presentation looks specifically at the changing nature of organisations and the emergent power of networks and networking. Personal Knowledge Management (PKM) is a competence we must all learn in order to remain relevant to our organisation. But who ultimately “owns” the ‘corporate’ knowledge that we gather through the workplace networks we nurture and sustain, and do the organisations we work for even recognise the importance of these networks as places for continual learning, knowledge sharing and incubators for innovation?
Are museums a dial that only goes to 5? Michael Edson
For Social Media Week, Washington, D.C., "Defining and measuring social media success in museums and arts organizations." http://socialmediaweek.org/blog/event/are-you-remarkable-defining-and-measuring-social-media-success-in-museums-and-arts-organizations/#.US4XyOtARCQ
What are my needs in term of communication and how can I satisfy them? Landscape, starting from Cluetrain Manifesto and going through some definitions (Social media, in comparison with industrial media, social networks, networked publics).
How to create an effective message: my benefits, why customize and fix, usefulness of groups and habits, the importance of immediacy and schedule, the use of different communication techniques.
Finally we outline which rules are essential:• Conversational and listening rules • Blurring of public and private• Storytelling • Objectives, and how everything is summarized in the editorial plan.
Ann Arbor Startup Community Development H1'09Dug Song
a review of the last 6 months of grassroots tech / startup community organizing in Ann Arbor, MI.
from the July 2009 Ann Arbor New Tech Meetup http://a2newtech.org/calendar/10715802/
cover photo: http://www.flickr.com/photos/mightyboybrian/3596888010/
Enhancing innovation through virtual worldsRobin Teigland
My presentation in February 2011 to students in the Mastering Innovation Class at the McCombs School of Business at UT at Austin. www.knowledgenetworking.org.
Lessons from Silicon Valley - Company Culture, Growth Hacking, Design Thinkin...Burton Lee
Keynote talk given at Kyiv-Mohyla Business School (KMBS), Kyiv, Ukraine, October 15 2015. Speaker: Burton Lee.
Website: www.StanfordEuropreneurs.org
Twitter: @Europreneurs
In this webcast you’ll learn about…
• 7 Innovation Systems
• 18 Ideation Methods
• The one best approach to creating a business case
• A single framework for turning ideas into great products
Product management requires innovation. Innovation is about identifying ideas and turning them into a valuable product. This means doing something new.
And “new” is risky.
You need the right tools to navigate the challenges of innovation. The tools must help you get ideas, select ideas, and build a business case that convinces your peers and managers to support your plan.
If you are responsible for the growth and management of an existing product, you need the right ideas that can create value for:
• your existing customers
• new customers and new markets
• the organization you work for
• yourself to make your career more successful
If you are creating new products – an item or service that doesn’t exist yet – you also need ideas. The right ideas that lead to value.
Attend the webcast to learn innovation systems, ideation methods, and other tools to go from idea to value.
A presentation for the Managing Partners’ Forum. Separating the needs of the individual and those of then organisation has always been an issue for KM and Learning. At times these needs align, sometimes they need to be reconciled and at other times they diverge, particularly when an individual moves to another organisation. The presentation looks specifically at the changing nature of organisations and the emergent power of networks and networking. Personal Knowledge Management (PKM) is a competence we must all learn in order to remain relevant to our organisation. But who ultimately “owns” the ‘corporate’ knowledge that we gather through the workplace networks we nurture and sustain, and do the organisations we work for even recognise the importance of these networks as places for continual learning, knowledge sharing and incubators for innovation?
Novice entrepreneurs who start the lean startup process with a "plausible" idea that doesn't fit with their team run the risk of failure in the validation process. While this isn't the end of the world since they'd have managed to avoid a failed launch, this situation can be avoided by starting with a problem worth solving!
Technology is moving at a pace that seems almost impossible to keep up with. CCS Insight has indicated that 411 million smart wearable devices, worth a staggering $34 billion, will be sold in 2020. How can a manufacturing or design business keep up and ensure it is properly protected on this journey?
In this seminar two thriving and contrasting entrepreneurs discuss their gripping insights into the future of tech and their journey into this exciting arena.
Our internal experts Nicola and Carrie discussed how to properly protect and enforce your intellectual property rights when creating new products and designs and collaborating with tech-partners. They also looked at practical steps to assist when problems arise.
講師簡介:
林佑澂 創辦人│未來產房
Daniel Lin is the founder and CEO of FutureWard. He is a genetic engineer, educator, producer, entrepreneur, and bridge builder who is passionate about activating the innovation and startup ecosystems in Taiwan and connecting it to the rest of the world. He started one of the largest and most comprehensive makerspaces in Asia in 2014, and is now leading the strategic relationships with corporations, associations, and local governments to harness Taiwan's technical and manufacturing expertise to help solve intractable problems at FutureWard's Central coworking space.In an earlier life, Dan was conducting cancer research at Johns Hopkins Medical School, managing laboratories and testing immunotherapies. Upon his return to Taiwan, he segued into education. Writing and editing textbooks and testing programs before developing an English language learning program on TVBS. Before founding FutureWard, Dan was the international business development officer for Panel Group.
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. Invent the wheel why don’t you
What do you do when you have a difficult problem?
Keep trying to solve it on your own?
Or do you ask someone who might know?
You ask. The question is who.
What do you do when you’re stuck for ideas?
Keep trying to come up with something by yourself?
Or do you look around?
You look. The question is how.
3. The BlueScope Steel Bond
“Our customers are our partners.
Our success depends on our customers and suppliers choosing us. Our strength
lies in working closely with them to create value and trust, together with superior
products, service and ideas.
…”
http://www.bluescopesteel.com/about-bluescope-steel/our-vision-and-values
4. The old attitude to knowledge and innovation
We acquire knowledge, we acquire the capability to generate more
knowledge, and we make money letting clients access this knowledge capacity to
realize their projects.
If we’re lacking in a certain knowledge domain, we either hire in or subcontract.
We follow the state of the art very closely.
5. The old monolithic multinational that creates value
in a closed hierarchical fashion
is dead
The old attitude to knowledge and innovation
6. The new mores
We are the conduit for knowledge. We are the platform on which knowledge is
generated. Ideas are commodities, the gift of creating a high velocity idea stream
is not. There are no more competitors: we’re selling ovens, not cookies.
We don’t lack in any knowledge domain. What anyone in our knowledge
community knows, we immediately know.
We are a wisdom superconductor.
Our thoughts today are tomorrow’s state of the art. This is so because
we steward the knowledge community; we are the source.
7. • The structured, systematic interaction of people from different types of
companies that turns unlikely projects into viable business.
• Put together smart teams in different sectors, willing to mix.
• Examples of brokers:
Jump Associates, San Mateo, CA, USA
Infonomia, Barcelona, Spain
Kreo, Stockholm, Sweden
Open innovation
8. • Emeco 111 Navy Chair
– Coke gets rid of plastic bottles, Emeco gets a new line of products.
Co-business
9. • Illy Issimo – Coffee product with Coke marketing and pitch.
Co-business
10. • ZOE – Spa Concept Car by Renault and L'Oreal. New markets for both.
Co-business
11. • 680 – Water sports headphones by Adidas and Sennheiser.
Co-business
12. • JUKARI Fit to Fly – Traning tool for women by Reebok and Cirque Du Soleil.
Co-business
13. Wikinnovation - Edit this slide!
Presentation prepared by: Everyone
Because unstructured is even more exciting.
15. Collaboration is the new genius
There are more experts outside of our company than inside.
The Goldcorp Challenge
16. Open up. Give information. Ask for feedback. Help others.
Watch your ideas improve.
Use the long tail. It’s why Linux beats the crap out of Windows.
In order to get information in ...
… you have to let information out.
you not you
A modern attitude to knowledge and innovation
http://www.ted.com/talks/clay_shirky_on_institutions_versus
_collaboration.html
17.
18. Key Wikabulary
• Wiki: - a web site that relies on user editing and input
• Wikinomics – the new paradigm in creating value and doing business
• Wikineering – mass collaboration in solving complex problems
• Wikinnovation – mass collaboration introducing new knowledge
• Web 2.0 – the WWW trend that aims to enhance creativity, secure information
sharing, collaboration and functionality of the web. Web 1.0 was meant to be read. Web
2.0 is meant to be written by interacting prosumers.
• Prosumer – Producer and consumer in one
• Crowdsourcing – taking a task traditionally performed by an employee or
contractor, and outsourcing it to an undefined group of people, in the form of an open
call.
19. The four cornerstones of Wikinomics
• Openness
– transparency builds trust. Put your intellectual property on the web and ask
people to tell you what you can do better.
• Peering
– young people expect to be included in creating value, and considers hacking
is a birthright.
• Sharing
– it takes a new kind of leader to have confidence to give up control.
• Acting Globally
– value-chains become value networks.
20. Examples of Wikinomics
• Lifan (lifan.com/en)
– Employing 9.000 people, Lifan is a Chinese manufacturer of
motorcycles, without a value-chain, only a value network, based on
modularisation.
• Boeing 787 (www.boeing.com)
– A network of suppliers design, make and assemble the Boeing 787 under the
Boeing brand.
• Lego Design By Me (designbyme.lego.com)
– Lego users design models. Lego sells blocks and building instructions, with
prices given for each model, and with a tool for you to customize the box the
model comes in.
• Lego Mindstorms (mindstorms.lego.com)
– Hack a Lego robot and put the code on the Lego site for other users to enjoy
and improve.
• Procter & Gamble (www.pg.com)
– aims for half of their ideas to originate outside.
21. • Amazon (amazon.com)
– Amazon has created its own rich "architecture of participation“ – users can
add services to the Amazon site. Wal-Mart, Lidl and Tesco should be
very, very afraid indeed.
• Dell Ideastorm (www.dell.com)
– Crowdsourcing that allows customers and employees to share ideas and
collaborate with one another. Customers tell Dell what new products or
services they’d like to see Dell develop.
• IBM Innovation Jam (www.collaborationjam.com)
– Since 2001, IBM has used jams to involve its more than 300,000
employees around the world in far-reaching exploration and problem-
solving.
• IBM Linux Technology Center (http://www-03.ibm.com/linux/ltc)
– IBM supports Linux and gets a good operating system for their computers
for a fraction of in-house development costs
• Xerox (xerox.com)
– The Xerox technology development strategy was
peer-developed through a wiki site.
Examples of Wikinomics
22. Sharing Knowledge
• BBC Creative Archive (creativearchive.bbc.co.uk)
– feel free to mix, sample, and disseminate BBC intellectual property.
• Flip the Classroom
– Interactive online courses offered by MIT (Edx, MITx, ocw.mit.edu), Harvard
(Harvardx, Edx), Stanford, Princeton, Michigan, Penn etc. Companies like
Coursera, Udacity and Knewton. Khan Academy for secondary education.
• Moodle.com
– Virtual Learning Environment. A free web application that educators
can use to create effective online learning sites.
• TED (ted.com)
– a nonprofit devoted to Ideas Worth Spreading. Visit ted.com for amazing
presentations under 20 mins.
• California Open Source Textbook (www.opensourcetext.org)
– help write your kid’s school text books. Help provide more books cheaper
and with wider scope.
• Creative Commons (creativecommons.org)
– a nonprofit organization that enables the sharing and use of creativity and
knowledge through free legal tools. Awesome.
23. A few wikitools
• Youtube (youtube.com)
– Post a film clip, get comments, become the next US President.
• Slashdot (slashdot.org)
– Source for technology related news with a heavy slant towards Linux and
Open Source issues
• Jelly (workatjelly.com)
– a casual working event. Work from someone else’s office, home or café and
hang out. Bounce ideas. Collaborate. Available in over 100 cities.
• Reddit (reddit.com, with the code at https://github.com/reddit/reddit/wiki)
– a social news website on which users can post links to content on the web.
Users vote links up or down. What’s hot, what’s not?
• Wikipedia (wikipedia.org)
- THE free encyclopedia anyone can edit. Anyone.
25. • Square (squareup.com)
– Accept credit card transactions on your smartphone.
• Justgive (justgive.org)
– Makes online charitable giving easier than ever.
• Kickstarter (kickstarter.com)
– Funding platform for creative projects. Pitch your idea, ask for support.
• Zilok (zilok.com)
– People have stuff lying around. Why not rent some. Anything.
• Taskrabbit (taskrabbit.com)
– Outsource the humdrum. Get help to clean your home, deliver
groceries, run errands, build that stupid IKEA furniture.
Business from social networks
26. Possible collaborative creation areas
• Research, development and Innovation
– This is what we are working on. Do you want to join us?
• Industrial processes
– Let’s bring the sector forward together.
• Open tenders
– Who wants to work on this for a fee? Or to win a prize?
• Social networking
– Provide a social forum for unstructured project discussions and networking
27. How do we make business out of this?
• The Business
– Based on our brand, our people and our skills in utilizing our knowledge, we
will be asked to sell advice to clients. We will be the leading company in
packaging the different parts to a whole.
• The Brand
– We would be cutting edge within Knowledge Management and perceived as a
modern company with our ears to the ground. We will generate momentum
around our name and knowledge, create loyalty and interest. Our networks will
increase. We will be able to claim a leading role in bringing the industry
forward.
• The People
– We would provide a stimulating, challenging working environment which
would support us recruiting and retaining some of the more interesting minds
around. They will help us develop further.
28. Failure factors
• expect a lot soon
• invest a lot upfront
• attempt to exert top-down structure
• attempt to own the information
• attempt to integrate systems
• use the wrong tools for each purpose
29. What can go wrong – how will we handle it:
Low input – user uptake efforts / reconsider / abandon ship
Input from your company reaching competitors, no input reaching you from
them or from clients – reconsider / abandon ship
Lots of money and prestige goes into this effort which fails anyway
– start small, supported by an openness policy decision
It’s. No. Big. Deal.
Worst-case scenario
30. Success factors
• To some extent, expect failure - most initiatives never get off the ground.
Those that do are wildly successful.
• Start small, and let people migrate to what’s going on.
• Expect resistance – because collaboration is based on trust, but business
is based on competition.
• Trick managers into experiencing community collaboration hands-on.
• Spread the word. Get colleagues in other BUs/countries in early;
wikinnovation needs to crosscut as deeply and widely as possible from the
get-go.
• Give the colleagues a tool, suitable for non-core yet daily involvement,
in some way integral to business work-flow.
31. Success factors
• Balance intellectual property between protected and in the public domain
– Make it our business edge to bring knowledge in from our public
knowledge and develop it to fit our individual client’s needs.
• Adapt to the community
– Allow employees to network, informally, unsupervised. Eg. IBM Linux
developers required to communicate with the community with the
community’s tools, in their time.
• “The ability to integrate the talents of dispersed individuals
is becoming the defining competency for managers and firms”
Tapscott and Williams, Wikinomics, p 18.
• Take the wiki leap of faith – Give up control.
33. Tools and Rules
The only rules you need:
• Write something you know about.
• Make it interesting.
• Don’t do anything stupid.
34. Q: What brought this presentation from Göteborg, Sweden
all the way to Wollongong, Australia?
A: The power of
twitter.com/DrDanEng
Collaborative Creation
35. Thank you
for your attention!
http://www.slideshare.net/DrDanEng/wikinnovation