How to Prepare for Crisis by Umar Mustafa

1. ORGANISATIONAL COMMUNICATION
 NAME : UMER MUSTAFA
 REG# 394-FSS.MSMC/F1
 BATCH# F18 MS 2 - Media & Communication Studies
 Faculty of Social Sciences
 UNIVERSITY: International Islamic University Islamabad

2. Presentation Topic :
How To Prepare For Crisis

3. What Is Crisis?
 A crisis is any event that is going (or is expected) to lead to an unstable and
dangerous situation affecting an individual, group, community, or
whole society.
 Hermann (1972)
 “ The crisis situation is a threatening phenomenon, surprising because
non-planned”… A crisis is a situation which created an abrupt change of
the system”
 Faulkner
 A triggering event, which is so significant that it challenges the existing
structure, routine operations or survival of the organization

4. Three elements are common to a crisis:
 A) Threat to the organization
 B) The element of surprise
 C) A short decision time.

5. Types of crisis
 Lerbinger says Generally crisis can be of Five Types
 1 Financial Crisis
 2 Personnel Crisis
 3 Organizational Crisis
 4 Technological Crisis
 5 Natural Crisis

6. Possible Crisis
 You never know when something’s going to happens
The Possible crisis can be
 1 Fire 2 Financial Mismanagement
 3 Flood 4 Accident on the premises
 5 Sexual Abuse 6 Death or injury
 7 Physical Abuse 8 Employee issue
 9 Disgruntled Employee

7. Reasons why crisis occur
 1) A crisis occurs when employees in an organization fail to agree with each
other on work-
based policies, cross each other’s boundaries and end up fighting among
themselves.
 2) Technology-based let-downs and the collapse of machines in the
organization lead to crisis. Internet mishaps such as a poor internet
connection, virus infection in computers (resulting in slow computer
functions)

8. 3) Prohibited conduct such as fraud, bribery, tampering with
organizational data and/or information will eventually lead to
the organization’s unexpected collapse.
4) Failure to submit remissions to the government in form of
taxes, paying creditors or claims to clients on time makes it
easy for an organization to sink to bankruptcy

9. What is Crisis management ?
 Crisis management is the process by which an organization deals with
a disruptive and unexpected event that threatens to harm the
organization its stakeholders or general public.
 Crisis management is a critical organizational function. Failure can
result in serious harm to stakeholders, losses for an organization, or
end its very existence.

10. Crisis Management Team
preparation
It works in three phases
1 Preparation
2 Response
3 Recovery

11. Crisis Management Team.
 Crisis teams have crisis management managers
1 It decides to activate CMT 2 It gather, asses and analyze information
3 It minimize negative impact 4 It notify other functions
5 It maintains the positive organization image
6 It provide strategic support 7 It manages post crisis support
8 IT do the entire decision making

12. Analyze your company’s state of readiness.
 You should Ask some questions from your company or organization
 Is there is a crisis plan?
 Who are the key personnel which can handle the crisis?
 Human Resource Dept.
 public relations Dept.
 Management Dept.
 operations Dept.
 Legal Dept.

13. 1 BE PREPARED FOR CRISES
While the rest of the organization is planning for the best
The seasoned strategic communications professional must prepare for
the worst, or even for the unthinkable. Someone has to think about the
unthinkable, such as business disruption or even loss of life. It’s a value
to the organization if someone is ready to face the challenge

14. 2 Research your company’s record
 Research your previous crises which company has faced and what
were the outcomes?
 Does the company have a history of violating rules and regulations,
especially in matters like safety and environmental responsibility?
Such information always comes out in a crisis, so you need to be
ready to deal with those issues when this happens.
 It can play a very beneficial role to deal with crisis.

15. 3 Build the image of key leaders.
 The CEO and other top management should appear occasionally in
business media and at “good-news events,” such as announcements
of the company’s philanthropic donations.
 They should take part in welfare programs and should donate
handsome amount for those programs to build the good image of
company or organization with will reward them at the time of crisis.
 If a company goes in a crisis this is the advantage if people know and
respect its leaders

16. 4 Strengthen key relationships.
Strengthen your relationships with
1 local and national media
2 Government officials
3 Employees
4 General Public
By spending on advertising campaigns you can build the good image of
the organization

17. Crisis Related Training
 Without training the best crisis planning documents are just a
collection of words
 So The best way to tackle the crisis is Training
Training to The plans
Media/Presentation Training
All staff Training

18. Training to The plans
 Sitting down with operational and communications team members
in-person
 virtually, or some combination of both for the purpose of going over
the plans, page by page, and "talking through" how well they'd work
in practice.
 This is the first "all hands" look at the plans, and invariably elicits
suggestions for improvements.
 So When a crisis occurs, everyone acts as trained and the team
should be able to access the highest management levels

19. Media/Presentation Training
 Training to communicate with the media or other audiences (e.g.,
press conferences, investor meetings) during times of crisis is
significantly different, and harder
 Those who have not participated in media training should consider a
session at the earliest opportunity. Those who have not recently
participated in media training should take a refresher course.

20. Media/Presentation Training
 Such training helps you develop and refine key messages, to see "what
really works
 Respond quickly to misinformation, accusations and distortions and
allegations raised against the organization
 It allows you to identify who should - and who shouldn't - be
spokespersons for your organization.

21. Establish a framework for Internet-
centered communication
 Start by setting up your own social media accounts.
 If you know what your stakeholders think about you, your products
and/or your services, social media provides them with a place to
engage you (besides its many uses for proactive PR).
 You don’t need to be active on every single social media platform
 pick two or three of the most popular amongst your stakeholders
 It can help you to build your organization image at the time of ease
which can pay off you during the time of crisis

22. All staff Training
 Keep in mind that every employee is a crisis manager for your
organization
 it is necessary to provide some level of training to all of them.
 Such training usually covers some basic principles of crisis
management, stresses how important each employee is to the process,
explains important policies that relate to crisis response (e.g., a
designated spokesperson policy)

23.  Informs each employee what their role is during certain types of
crises.
 If you want to affect public opinion effectively, you have to influence
employee opinion effectively, first.
 because they are the organization’s front line “ambassadors” in a
storm or crisis

24.  When crisis hits, organizations must be able to carry on with their activities
during the time of crisis
 while simultaneously planning for how they will recover from the damage the
crisis caused.
 Crisis handlers not only engage in continuity planning (determining the people,
financial, and technology resources needed to keep the organization running)
 but will also actively pursue organizational resilience.