Your Problem
You need to prepare your organization for a crisis, and need to learn best practices for getting the job done.
Our Solution
A crisis communications plan is the first line of defense for your organizations reputation, and in some cases can actually help save the lives of your employees themselves.
In this How-To Guide you will discover how to:
Build your Crisis Communications Team
Empower them with a step-by-step plan for any crisis
Describe exactly who they should contact and when
Explain the entire crisis management process from start to end
Throughout this guide we will also be linking to ‘Resources’, in the form of ‘Tools’, ’Templates’ and ‘Checklists’ you can leverage to prepare your organizations crisis response. With these resources and processes in your company's tool belt, you can rest assured that if a PR-related emergency occurs, you will be ready to protect your brand from disaster, and guard your employees from harm.
Key Benefits
leverage PR Crisis Communications best practices
understand the five stages for any crisis response
links to 24 additional PR Crisis tools
Crisis Communication Planning And Management Powerpoint Presentation SlidesSlideTeam
Get our Crisis Communication Planning And Management PowerPoint Presentation Slides to encapsulate crisis management and communication plan. The key objectives of your crisis plan can be effectively discussed by using our readily available crisis management plan PowerPoint slide deck. Discuss the types and levels of crisis management with the help of these PPT layouts. Details about the crisis directory, risk assessment, crisis inventory, crisis communication control center, etc can be easily provided using our readily available PPT presentation. Take the assistance of this crisis communication strategy’s PPT visual, to highlight the communication plan for notifying the public along with a key message. The presentation allows you to depict crisis communication policy, crisis management steps, and evaluation form for post-crisis. Provide reliable information to avoid rumors and backlash with our content-ready PPT slideshow. Thus, Incorporate our professionally designed crisis communication planning PowerPoint presentation to communicate information about crises to the public. https://bit.ly/3i6kgQc
How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand.
Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media.
Download the full whitepaper at www.stickyeyes.com/intelligence
Bad things happen; however, many organizations have not prepared a crisis communications plan.
How hard is it to prepare a custom crisis communications plan? What goes into a crisis communications plan? What is the difference between a crisis communications plan and an emergency action plan? What do you need to be ready for?
Answering these questions is easier now than during a crisis. This presentation outlines key things you should do to prepare for all types of potential crises and provides a simple action plan towards completing a preliminary crisis communications plan.
Crisis Communication Planning And Management Powerpoint Presentation SlidesSlideTeam
Get our Crisis Communication Planning And Management PowerPoint Presentation Slides to encapsulate crisis management and communication plan. The key objectives of your crisis plan can be effectively discussed by using our readily available crisis management plan PowerPoint slide deck. Discuss the types and levels of crisis management with the help of these PPT layouts. Details about the crisis directory, risk assessment, crisis inventory, crisis communication control center, etc can be easily provided using our readily available PPT presentation. Take the assistance of this crisis communication strategy’s PPT visual, to highlight the communication plan for notifying the public along with a key message. The presentation allows you to depict crisis communication policy, crisis management steps, and evaluation form for post-crisis. Provide reliable information to avoid rumors and backlash with our content-ready PPT slideshow. Thus, Incorporate our professionally designed crisis communication planning PowerPoint presentation to communicate information about crises to the public. https://bit.ly/3i6kgQc
How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand.
Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media.
Download the full whitepaper at www.stickyeyes.com/intelligence
Bad things happen; however, many organizations have not prepared a crisis communications plan.
How hard is it to prepare a custom crisis communications plan? What goes into a crisis communications plan? What is the difference between a crisis communications plan and an emergency action plan? What do you need to be ready for?
Answering these questions is easier now than during a crisis. This presentation outlines key things you should do to prepare for all types of potential crises and provides a simple action plan towards completing a preliminary crisis communications plan.
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
Crisis management aids organizations in handling unexpected and disruptive events through effective planning and response in order to alleviate the crisis impact. The firm is leading towards a goal of make crisis preventive environment in the organization by building crisis management team, developing business continuity and incident management plans. The firm will recognize several crises such as personnel, organizational, financial, technological or natural crisis. It will also discuss potential threats such as loss in sales, customer dissatisfaction, decrease in customer loyalty, increased overall expenses, tarnished reputation and their impact on firms overall performance. The strategic crisis management plan will be presented to the top level management. The crisis management team will be introduced which will comprise of senior management as they have the authority and resources to accelerate firms incident response and are responsible in managing human impacts, company reputation, etc. They will make strategic decisions in order to reduce response time and provide guidance to rest of the organization. The team training schedule will be made to make them capable enough to handle immense tensed situations. The teams will be trained by experts through scenario based activities like workshops, hypotheticals, field exercises and simulations. The firm will also launch employee assistance program. https://bit.ly/2E8Q5Gw
How to deal with the media after a failure. Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan.
Crisis Communication Simulation Exercise [Freberg]Karen Freberg
This was the crisis simulation exercise I provided instead of a midterm for my graduate crisis communications class [#FrebergGrads] at the University of Louisville.
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
Crisis management for non crisis managers Taha ABULAYNINTaha ABULAYNIN
Crisis management for non crisis managers
What is Crisis?
Crisis Characteristics
Crisis vs. incidents
Risk to Crisis
Crisis Typology
Crisis management
Operating During Crisis
Strategic management and crisis
If there was a man-made or natural disaster, how would your business respond? Do you have a contingency plan in place? What kind of financial and economic impact would a disaster have on your business? As you can see, there are many questions that need rock solid answers, regardless of the type of loss. Business contingency planning and emergency preparedness and readiness strategies plan an important role in determining if a business will survive and thrive in the face of adversity. Learn more about proper planning and execution. For more information contact the consultants at The Windsor Consulting Group, Inc. We have seen or been through many emergency situations with our customers. Let us show you how to be ready when disaster strikes.
A crisis management plan that was created for Cases in Crisis Management at UW-Green Bay. The plan was created and then tested in a mock-crisis situation over four hours of chaos, mayhem and fun. Following the use of the plan an imitation press conference was given based on the crises.
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Crisis Communications 101: A Crash CourseMissionMode
12 major principles that will help you take charge of the next corporate crisis. Effective communications during a crisis can make the difference between quickly resolving the situation and it becoming a nightmare. This presentation covers the bases from crisis leadership and planning to social media and the press.
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
Crisis management aids organizations in handling unexpected and disruptive events through effective planning and response in order to alleviate the crisis impact. The firm is leading towards a goal of make crisis preventive environment in the organization by building crisis management team, developing business continuity and incident management plans. The firm will recognize several crises such as personnel, organizational, financial, technological or natural crisis. It will also discuss potential threats such as loss in sales, customer dissatisfaction, decrease in customer loyalty, increased overall expenses, tarnished reputation and their impact on firms overall performance. The strategic crisis management plan will be presented to the top level management. The crisis management team will be introduced which will comprise of senior management as they have the authority and resources to accelerate firms incident response and are responsible in managing human impacts, company reputation, etc. They will make strategic decisions in order to reduce response time and provide guidance to rest of the organization. The team training schedule will be made to make them capable enough to handle immense tensed situations. The teams will be trained by experts through scenario based activities like workshops, hypotheticals, field exercises and simulations. The firm will also launch employee assistance program. https://bit.ly/2E8Q5Gw
How to deal with the media after a failure. Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan.
Crisis Communication Simulation Exercise [Freberg]Karen Freberg
This was the crisis simulation exercise I provided instead of a midterm for my graduate crisis communications class [#FrebergGrads] at the University of Louisville.
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
Crisis management for non crisis managers Taha ABULAYNINTaha ABULAYNIN
Crisis management for non crisis managers
What is Crisis?
Crisis Characteristics
Crisis vs. incidents
Risk to Crisis
Crisis Typology
Crisis management
Operating During Crisis
Strategic management and crisis
If there was a man-made or natural disaster, how would your business respond? Do you have a contingency plan in place? What kind of financial and economic impact would a disaster have on your business? As you can see, there are many questions that need rock solid answers, regardless of the type of loss. Business contingency planning and emergency preparedness and readiness strategies plan an important role in determining if a business will survive and thrive in the face of adversity. Learn more about proper planning and execution. For more information contact the consultants at The Windsor Consulting Group, Inc. We have seen or been through many emergency situations with our customers. Let us show you how to be ready when disaster strikes.
A crisis management plan that was created for Cases in Crisis Management at UW-Green Bay. The plan was created and then tested in a mock-crisis situation over four hours of chaos, mayhem and fun. Following the use of the plan an imitation press conference was given based on the crises.
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Crisis Communications 101: A Crash CourseMissionMode
12 major principles that will help you take charge of the next corporate crisis. Effective communications during a crisis can make the difference between quickly resolving the situation and it becoming a nightmare. This presentation covers the bases from crisis leadership and planning to social media and the press.
Mass Media Communication in Crisis Situations[1].pdfBenedictCusack
In a crisis situation, the way we communicate can be vital to the success or failure of our response. Mass media communication is one of the most effective ways to quickly get the message out and manage a crisis.
Large and globally disbursed businesses have a wealth of resources.docxsmile790243
Large and globally disbursed businesses have a wealth of resources available to them, especially when it comes to implementing their business continuity plans to continue its operations. Apart from the availability of resources, a number of these businesses have brand recognition and are able to resume operation regardless if it needs to be relocated. However, small businesses do not have access to unlimited financial, technological, and personnel resources. Furthermore, they are deficient in brand recognition, so it becomes important for them to remain in close proximity to where it is known to its customer base. Yet, when a disaster cripples a small businesses ability to continue its operation in its current location, a number of these smaller operations close its doors.
Because small businesses do not have the financial backing to continue its operation when a catastrophe strike is it possible for them to develop a business continuity plan? Is this in their financial ability? Explain why or why not. If so, elaborate on some of the elements that you think are critical to include in the business continuity plan for the small business. If not, discuss why a business continuity plan is not economically feasible. Discuss what options those who cannot afford BC plans may have. What about the Federal or state government, does either entity have an obligation to help these small businesses restore its operations? Why or why not? If so, is the obligation on a personal or business level? Elaborate on your position. Discuss what resources are offered by the agency to assist small businesses during a disaster.
Ensure that your initial response adheres to the discussion board requirements as outlined in the syllabus.
Also, respond to at least two postings from Wk 6 DB.
The 2 postings are as follows :
week 6 discussion
Top of Form
Discussion 1
Training Program Components
Purpose: characterizes the focal part a fiasco arranging preparing plan plays in hierarchical wide debacle arranging inside the general mission of the association. Connections: hierarchical reports that allude to debacle arranging prerequisites (e.g., computerized conservation approaches, calamity arranging arrangements, statements of purpose, operational plans)
Scope: sets up the levels of duty, limits of the calamity arranging preparing plan. The arrangement ought to incorporate the preparation needs of the Disaster Planning Team, Disaster Response Team, and all broad staff, both new contracts and current representatives. Connections: Overall preparing plan for the association (and parent association, if important), authoritative preparing methods that are reflected in the arrangement.
Roles and Responsibilities: depicts key members and their separate parts in a fiasco arranging preparing. It depicts general classifications of parts and obligations and refers to archives containing more particular portrayals. Connections: part definitions for fiasco arranging with expre ...
Crisis Communication Plan Scholars and practitioners alikCruzIbarra161
Crisis Communication Plan
Scholars and practitioners alike stress the importance of planning ahead and being prepared for
potential crises before they occur. In this assignment, each student will select a company and
develop a crisis communication plan based on that company, its industry, culture, potential risks,
stakeholders, etc. The company selected can be a current or recent employer, or a
company/nonprofit of choice as long as it is large enough to experience a crisis that would
impact stakeholders. Once you select the company, analyse a crisis situation and then prepare a
message action plan (MAP). This MAP should define the different stakeholder groups to be
addressed, the communication goals for each of these target groups, the preferred channel for
each communication, and who within the organization will be responsible for delivering each of
these messages. You will submit your paper to the Turnitin.com dropbox link within blackboard.
Instructions:
When a crisis situation develops, time is of the essence. There’s a saying: “If you’re not quick,
you’re not relevant.” That’s why companies need to have a crisis communication plan in place
BEFORE a potentially hazardous situation arises. But, what does that mean? What elements
should be included in your crisis plan? While there’s no such thing as a “cookie cutter” crisis
plan, the following information will help your company begin assembling an effective plan. This
assignment does not have a page requirement, rather that you create a well thought out plan
addressing each of the 5 steps below. (See the Bass Pro Shops Crisis Communication Plan in
Blackboard for reference. Your plan does not need to be this detailed, this is only for you to
reference).
Step 1: Establish the Crisis Team.
Before a crisis strikes, think through who needs to have a seat at the table. Consider ALL the
aspects of your company — management, operations, internal (including labor relations in union
environments) and external communication, customer service, legal. The crisis team could look
like this: President of the company, head of communication, legal counsel and heads of the
department(s) impacted by the crisis. During the crisis, this team bears the responsibility for
making decisions and spearheading communication. In the plan document, include each
individual’s name, title, home phone, cell phone and other pertinent contact details.
Step 2: Identify and Prepare the Spokespeople.
A crisis situation should not be the first time a spokesperson speaks to the media. Identify the
person who will be the official “voice” of the company should a crisis develop and make sure
that person is trained accordingly. (Note that the spokesperson may not be the same in every
situation. You may need to train a few spokespeople. Also have a “backup” person identified …
just in case.)
Remember that you need to communicate offline and offline. With that in mind, evaluate your
online ...
Survive the Unthinkable Through Crisis PlanningWhat is a Crisis.docxmabelf3
Survive the Unthinkable Through Crisis Planning
What is a Crisis?
A crisis is a situation that has reached an extremely difficult or dangerous point.
A crisis is an event, revelation, allegation or set of circumstances which threatens the integrity, reputation, or survival of an individual or organization.
Crisis management means
· having a plan in place,
· having identified who will do what,
· and having practiced the plan for most conceivable events.
No organization can just "wing it."
You need to develop a crisis management plan.
You need to develop variations of the plan to cover any emergency your company might be expected to encounter.
The goal of the plan itself is to ensure your people have the tools to get the crisis under control as quickly as possible to minimize the damage.
It's about Proactive vs. Reactive
Crisis Communications Planning is the process of managing the strategy, messages, timing and distribution channels necessary to communicate effectively with the media, employees, core constituencies, clients, customers and stake holders.
The focus of the crisis communications function is to facilitate the rapid de-escalation of the crisis through timely and effective communications methods.
Observe, Orient, Decide, and Act
The idea behind success, in a dogfight, a business situation, or a crisis, is to complete loops of decision making that are faster than those around you, such as your adversaries.
We want to shorten the life cycle of our decisions without increasing the failure rate of the decisions made.
If we have no preparation, if we don't take into account all the elements of the environment, including the possibilities of problems that haven't occurred but may, then we are
· either too slow in our decisions to be careful, and this allows the other guy to do things faster and thus better than us,
· or we are either too hasty in our decisions, and this leads to costly errors.
For crisis communication, preparation guarantees orientation
· In a crisis, you job is not to minimize the stockholder expense, it is to maximize the company's chances of survival. You need to limit the cost, but also you need to limit the damage to the company's reputation and credibility.
· You need to react as quickly as a crisis breaks.
· By acting quickly, and doing immediately the things you are eventually have to do anyway, you maximize your chances of staying ahead of events where you have some chance to influence the story.
What's the DEAL?
An effective crisis communications plan should:
· Define response strategies that can be implemented when a crisis occurs;
· Assign crisis communications resources and responsibilities;
· Enable you to reach target audiences with key messages, and
· Launch public information and media relations campaigns immediately during a crisis.
In a crisis tell it all, tell it fast and tell the truth.
Other things to remember:
· Never try to lie, deny or hide your involv.
Crisis Communication_ Strategies for Navigating Uncertainty by Desiree Peterk...Desiree Peterkin Bell
Effective crisis communication can significantly impact an organization's ability to manage and recover from a crisis. Organizations can confidently navigate uncertainty by implementing these strategies, maintaining trust and stability even in the most challenging times.
Severe Weather Preparedness and ResiliencyMissionMode
Storms, hurricanes, tornadoes, flooding and other severe weather events are an unavoidable fact of life. In 2012, severe weather caused more than $100 billion in damages within the United States alone.
This white paper is a guide to planning and implementing your response to weather threats, and it's much more than a simple checklist. Resiliency is the ability to withstand and 'bounce back' from an emergency event. The white paper helps you to think through the processes that will result in a successful response to a weather threat. Your business and people will then be truly prepared and resilient.
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
For far too long, the emphasis on video content marketing has been on production quality; the higher the quality, the more marketing value a video is presumed to have. While quality is certainly an important aspect of video content, producing quality video does not guarantee video content marketing success. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and how the sales team leverages the intelligence. In this fifth annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. This study’s focus is on the use of video in marketing, the maturity indicators such as measuring video content performance, and how video viewing data is integrated with marketing automation platforms (MAP) and customer relationship management (CRM) systems. This report shows what progress, if any, has been made in the fifth year of this study. These study results provide insights and data useful for helping marketers get the highest possible return on their video content investment.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.