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IFCA 07 Crisis PR Presentation

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Dan Keeney
Dan Keeney

Dan Keeney, APR of DPK Public Relations was a featured presenter at the 2007 conference of the Insurance and Financial Communicators Association to discuss the fundamentals of crisis planning, response and recovery.

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Crisis Communications Fundamentals For the IFCA 2007 Annual Conference Presented October 2, 2007 Copyright © 2007 DPK Public Relations
The Fundamentals ,[object Object]
Crisis Planning
Fundamentals: Definition of “Crisis” ,[object Object]
Fundamentals: Definition of “Crisis” ,[object Object]
Developing a Crisis Plan that Works ,[object Object],[object Object],[object Object],[object Object]
Developing a Crisis Plan that Works ,[object Object],[object Object]
Developing a Crisis Plan that Works ,[object Object],[object Object]
Planning: Keep the Plan Simple ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning: Functional Aspects of Response ,[object Object],[object Object],[object Object],[object Object]
Planning: Crisis Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning: Vulnerability Assessment: Breakout ,[object Object],[object Object],[object Object],[object Object]
Planning: Vulnerability Checklist ,[object Object],[object Object],[object Object]
Planning: Vulnerability Checklist ,[object Object],[object Object],[object Object],[object Object]
Planning: Vulnerability Checklist ,[object Object],[object Object],[object Object],[object Object]
Planning: Vulnerability Checklist ,[object Object],[object Object],[object Object],[object Object]
Planning: Vulnerability Checklist ,[object Object],[object Object],[object Object],[object Object]
Prioritizing Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prioritize from the inside out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Prepping Spokespersons
 
Strong Negative Feelings Typical ,[object Object],[object Object],[object Object],[object Object],[object Object]
Impact of Negative Feelings ,[object Object],[object Object],[object Object]
Change the Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object]
Crisis Response
Quick Case Study: Keiko the Killer Whale ,[object Object],[object Object],[object Object],[object Object]
Keiko Case Study ,[object Object],[object Object],[object Object]
Keiko Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keiko Case Study The path they were on would continue to delay action until eventually there would be a very public discovery, possibly with Keiko deathly ill or worse… Duration Intensity
Keiko Case Study An alternative would be to speed up the inevitable by taking swift action and invite scrutiny Duration Intensity
Keiko Case Study ,[object Object],[object Object],[object Object],[object Object]
Keiko Case Study ,[object Object],[object Object],[object Object],[object Object]
Keiko Case Study: Evaluation ,[object Object],[object Object],[object Object]
Specifics of Crisis Response ,[object Object],[object Object],[object Object],[object Object]
In the Media Spotlight: The Critical 10 Minutes ,[object Object],[object Object],[object Object]
Guiding Principles of Crisis Response ,[object Object],[object Object],[object Object]
Guiding Principles of Crisis Response ,[object Object],[object Object],[object Object],[object Object]
Guiding Principles of Crisis Response ,[object Object],[object Object],[object Object]
Crisis Response Realities ,[object Object],[object Object],[object Object],[object Object]
Think Actions Over Words ,[object Object],[object Object],[object Object]
Crisis Recovery
Rising from the Depths ,[object Object],[object Object],[object Object]
Crisis Recovery: The Crisis Lifecycle Discovery True impact clear Personal stories On to the next story Duration Intensity
Crisis Recovery: The Crisis Lifecycle Discovery True impact clear Personal stories On to the next story Duration Intensity
Priorities of Recovery ,[object Object],[object Object],[object Object]
Examples of Organizations that Recovered Quickly ,[object Object],[object Object],[object Object],[object Object],[object Object]
What They Had In Common ,[object Object],[object Object],[object Object]
Organizations that Failed to Recover Quickly ,[object Object],[object Object],[object Object],[object Object]
What They Had In Common ,[object Object],[object Object],[object Object],[object Object]
Contact: Dan Keeney, APR DPK Public Relations [email_address] Dallas: 214-432-7556 Houston: 832-467-2904 www.dpkpr.com

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IFCA 07 Crisis PR Presentation

  • 1. Crisis Communications Fundamentals For the IFCA 2007 Annual Conference Presented October 2, 2007 Copyright © 2007 DPK Public Relations
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  • 29. Keiko Case Study The path they were on would continue to delay action until eventually there would be a very public discovery, possibly with Keiko deathly ill or worse… Duration Intensity
  • 30. Keiko Case Study An alternative would be to speed up the inevitable by taking swift action and invite scrutiny Duration Intensity
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  • 43. Crisis Recovery: The Crisis Lifecycle Discovery True impact clear Personal stories On to the next story Duration Intensity
  • 44. Crisis Recovery: The Crisis Lifecycle Discovery True impact clear Personal stories On to the next story Duration Intensity
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  • 50. Contact: Dan Keeney, APR DPK Public Relations [email_address] Dallas: 214-432-7556 Houston: 832-467-2904 www.dpkpr.com