We all think we are advocating for users and try to embed the UCD thinking in our daily process. Is it possible to make everyone in the company think like a designer?

1. CAN WE MAKE EVERYONE
THINK LIKE A DESIGNER?

2. Kaba Su
EC/Media Design lead

3. 97%
REACH
Top apps in each own category
on platforms
iOS
Android

4. DesignTech
Business
When design start to have a seat…

5. Build
Evaluate
strategy Inspiration Ideation Design
We form UCD process

6. We ask the team to think about values every time

7. We change the way we see, sit and eat

8. We go out and get inspired by real life

9. We prototype and experiment ideas to start the learning process.

10. We iterate ideas with the core team

11. We learn from users and create with users

12. We start to prove we can deliver great products

13. and be recognized by international design award

15. CAN WE MAKE EVERYONE
THINK LIKE A DESIGNER?

16. NO!

17. DesignTech
Business
When design starts to have a seat…

18. Design
TechBusiness
everyone still has different priority and that’s the bloody truth

19. and everyone think they are the advocator for users

20. Design DesignTechBusiness
Don’t think you are here to lead

21. Design TechBusiness
you are actually here to push

22. TREAT EVERY STAKEHOLDER
AS YOUR USERS

23. You have to design the change.
Keep your empathy for users, stakeholders and bosses
image credit: children for health

24. When you start to think as part of them, you start to become a product designer
image credit: Mellisa Perri

25. ProductTech
Business
Every decision you make, you start to think about the balance of people’s priority

26. and the balance of scope, time and resource
Quality
Scope
Resource
Time

27. Learning by iterating

28. incremental development

29. DT points out the future

30. But there’s no shortcut

31. You still have to work backwards from the
vision and pivot when you need to.

32. TREAT EVERY STAKEHOLDER
AS YOUR USERS
and love them, love your product