Just in case you missed the big Asia Pacific Media Forum 2016 in Bali. This is a short review about the insight that shared at the event. My favorite part is Hakuhodo Japan and Disney.

1. A
slices
of
cheese
deck
for
you
GROWMATES

2. BORING
AMAZING

3. Hemant
Bakshi
President
Director
Unilever
Indonesia
Companies
with
tradi7onally
strong
brands
have
to
transform
their
ways
to
engage
with
the
connected
consumers
to
secure
their
share
of
the
future.
Building
brands
in
a
connected
world
requires
fundamental
shi@
in
business
philosophy
and
prac7ces
that
goes
beyond
just
having
digital
in
the
marke7ng
mix.
ADAPT OR DIE,
GAME ON!

4. UNILEVER VALUE
Put
People
First
Unlock
The
Magic
Build
Brand
Love

5. “HUMAN
EMOTIONS
REMAINS
UNCHANGED”

6. REFERENCE
Dollar Shave ClubThe Khan Kajura Station Romeo Reboot
Provide
entertainment
for
all,
escpecially
for
low
class.
Telco
operator
content
based.
Website:
hHp://www.kankhajuratesan.com/
Video:
hHps://youtu.be/mdzFwDbk3ig
User
generated
content,
to
create
movie
trailer.
Website:
hHp://www.kankhajuratesan.com/
Video:
hHps://youtu.be/mdzFwDbk3ig
A
brand
new
men
grooming
and
razor.
Website:
hHps://dollarshaveclub.com/
Video:
hHps://youtu.be/ZUG9qYTJMsI

7. There
is
always
a
ques7on
how
far
should
a
media
company
change
and
reinvent
themselves,
if
the
real
Adex
are
s7ll
on
the
side
of
conven7onal
media?
The
ques7on
should
be,
”What
about
if
we
don’t
?"
Sutanto
Hartono
COO
EMTEK
CREATING
THE FUTURE NOW

10. Many
things
have
changed
since
Jacek
Utko
first
shared
his
thought-­‐provoking
'Can
Good
Design
Save
Newspapers'
case
at
the
APMF
2010.
He
is
back
now
with
a
fresh
perspec7ve
of
how
non-­‐conven7onal
thinking
is
the
only
way
to
ensure
that
you
stay
in
the
game.
Jacek
Utko
Media
Designer
&
Consultant
CONTINUING LEGACY
THROUGH DESIGN

11. Newspaper design is like music, has
the up & down rhythm.

12. Combining an
Intelligence Idea
With Specific
Humor.

14. I want to make a
poster not
newspaper. Not
even magazine.

16. INFOGRAPHIC IS NOT
DECORATION

18. Wishnutama
Co
Founder
NET
TV
How
do
you
introduce
a
new
brand
in
a
category
conquered
tradi7onally
by
giants
and
under
threat
by
mul7ple
op7ons
for
viewers
to
choose.
How
do
broadcasters
should
break
boundaries
and
tradi7onal
measurements
to
engage
with
the
ever
elusive
viewers
THE FUTURE OF TV
IS NOT TV

19. Who Are Millennial?
Born Between
1980-2000
Grow Up Along Side
Technology
Social Media
Domination
Digital Savvy

20. CONTENT MEDIUM
ADV
DISTRIBUTION DEVICES VIEWER
TV
Radio
Newspaper
Transmission
Pay
TV
Newspaper
Agent
TRADITIONAL ECOSYSTEM

21. DIGITAL ECOSYSTEM
CONTENT MEDIUM DISTRIBUTION DEVICES VIEWER
TV
Radio
Newspaper
Transmission
Pay
TV
Newspaper
Agent
INTERNET
BIG DATA
ADV

22. ITERATION
Doing
the
same
things
beHer
INNOVATION
Doing
the
new
things
DISRUPTION
Doing
the
new
things
that
create
new
possibility
KODAK
NOKIA
BLACKBERRY
UBER
AIRBNB
SEE THE DIFFERENCE

23. WHAT NET TV DO TO SURVIVE

24. A
lot
of
people
have
been
trying
to
crack
this
since
they
get
into
the
industry.
You’re
probably
one
of
them.
A@er
much
trials
and
errors,
whether
you’ve
finally
done
it
or
not,
chances
are
what
you
knew
is
no
longer
valid.
So
what’s
next?
Ken
Cheung
Head
of
Media
and
Entertainment
Partnership
Facebook
APAC
CREATING
THE NEXT BIG HITS
THROUGH SOCIAL

25. “Virtual & Augmented
Reality Will Be New Trend
For Brand.”
Reference:
hHps://youtu.be/A6aRkhlqWuE

26. Currently
one
of
the
hoHest
and
most
in7mate
devices,
wearable
technology
has
gone
beyond
fitness
device
into
valuable
marke7ng
opportuni7es.
Wearable,
combined
with
geo-­‐marke7ng,
loca7on-­‐based
services
and
beacons
this
technology/medium
enables
marketers
the
opportunity
to
offer
relevant
products
or
offerings
at
the
right
place
and
7me.
Discover
how
wearable
technology
is
used
by
brands
to
create
great
experience
for
users.
Himanshu
Shekhar
CEO
Mindshare
ASEAN
THE INTERNET
IN YOU

27. Crafting Program Drive Consumer Needs
Unlock New Experience Live Better Lives Understand Around You
Technology can be same, depends on human emotions.

28. How
would
marketer
and
agency
collaborate
in
the
future,
what
sort
of
impacjul
thinking
will
be
needed
for
an
agency
to
remain
relevant
in
the
very
near
future.
Kentaro
Kimura
Co-­‐CEO
&
ECD
Hakuhodo
KeHle
Morihiko
Hasebe
ECD
Hakuhodo
Japan
Agency Model 2026

29. KENTARO
HASEBE

30. TRADITIONAL
ADVERTISING
Touch Point
Crea7ve
Media
Social
Media
New Sender
User
generated
Viral
Marke7ng
Source of Ideas
Data
Driven
Technology
Method
Digital
Interac7ve
Real
Time
Documenta7on
Ac7va7on
Purpose
Social
Good
Create
Shared
Value
Brand
Purpose
New Form
Branded
Content
Strategic
PR
Branded
U7lity

31. What happen in the next 10
years for agency?
EXPERTISE ORGANIZATION MISSION
Hybrid
experLse,
people
become
experts
in
the
future.
Agencies
need
to
think
outside
of
adver7sing
to
survive
crea7ve
exper7se
is
more
powerful
when
used
as
a
hybrid
with
other
exper7se.
United
ventures,
small
unit
in
one
company.
Agency
models
should
be
built
around
a
set
of
fast
paced
small
ventures
under
one
key
mission.
Life
Design,
Change
social
infrastructure.
The
agency
mission
needs
to
be
focused
on
improving
people's
lives.

32. ADVER
TISING
Architecture
Academy
Movie
Retail
SportsTourism
Music
Education
Medical
The Prediction

33. Architecture
Psychology + Architecture
Remm
Hotel
Japan
was
redesigned
by
Hakuhodo
with
combining
two
aspect,
architecture
and
psychology.
The
objec7ve
for
this
project
was
“Give
Guest
Have
High
Quality
Sleep”.

34. Academy
Branding + Academy
The
research
found
that
Hermit
Crab
are
professionally
seek
out
beHer
house
throughout
their
en7re
lives.
When
the
real
estate
company
want
to
branding,
they
think
Shell
We
Move.
Link
Video:
hHps://youtu.be/U5XbdC4BNyQ

35. Movie
Movie + Advertising
When
you
see
Japan
movie,
pay
aHen7on
un7l
the
credit
7Hle
scene.
Many
agencies
in
Japan
already
work
with
movie
produc7on
as
an
investment
for
their
company.

36. Retail
Culture + Retail
They
build
a
beerhouse,
combine
with
a
bookstore.
Based
on
their
thinking,
drink
beer
makes
people
consump7ve.
So
when
people
order
more
beer,
they
will
buy
more
books.

37. Sports
Data + Sport
Many
agencies
have
a
lot
of
data,
play
with
data,
read
data,
etc.
So
they
combine
data
and
sport
as
an
advisory
business.
Like
the
did
in
Pocari
Cheer
TV.
CHEER
TV

38. Tourism
Content + Tourism
When
crea7ve
people
handle
tourism,
must
be
authen7c.
They
create
a
fine
dining
that
promote
tourism
through
performance.

39. Music
Digital + Music
Reinven7on
the
music.
Digital
music
some7mes
relieve
the
goodness
of
buy
music
album.
We
never
read
the
lyrics
anymore.
That’s
why,
the
came
up
with
Lyrics
Speaker.
Video:
hHps://youtu.be/n2HRZ5PggJ0
Website:
hHp://lyric-­‐speaker.com/

40. Medical
Art + Medical
They
think
that
adver7sing
people
is
an
expert,
maybe
more
than
a
doctor.
They
build
a
hospital
named
Hito,
means
human.
This
concept
is
mind
blowing,
really
beyond
than
our
thinking.
H u m a n i t y I n t e r a c t i o n T r u s t O p e n n e s s

41. Education
Technology + Education
When
you
think
about
educa7on,
you
will
think
freedom.
But,
how
about
disable
student?
This
idea
will
give
a
freedom
to
them,
give
opportunity
to
do
what
they
dream
about
it.
One
of
the
example
is
“Eye
Play
Piano”
Video:
hHps://youtu.be/VHXx7XTPULE
Website:
hHp://eyeplaythepiano.com/en/

42. FROM A GALAXY
FAR FAR AWAY
INSIGHT FROM
STAR WARS MARKETING

43. we create Happiness
through Magical Moments
and Lifelong Memories

44. MOVIES
SOCIAL

45. *THREE KEY INSIGHT

46. Globe
Philiphine
(Star
Wars
Commercial)
hHps://youtu.be/7Adk-­‐KIv8CU

47. Other References
• Gro
Applica7on
• HSBC
Nudge
Theory
• North
Face
in
South
Korea
(VR
Campaign)
• Prius
&
Parlee
• Puma
Track
Time
Run
• Intel
(snowboarding)
• Intel
Music
Drone
• Nejlix
Switch
+
Socks

48. Download Others Materials
hPp://apmf.com/2016/pages/download

49. #seringsharing
THANK
YOU