Instagram has launched "Stories", a new feature that allows users to share ephemeral content that disappears after 24 hours. This mimics Snapchat's format and is seen as Instagram's response to consumer demand for more authentic, unedited sharing over perfectly polished photos. The update has implications for brands: they must embrace more raw, candid content styles through influencer partnerships. Instagram is also developing advertising options for Stories. As social platforms continue evolving, brands must adapt content for each new format to stay relevant across networks.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
2016 Social Media Best Practices for ITBKen Herron
July 8, 2016 presentation in Rovinj, Croatia to the members of the Istrian Tourist Board (ITB) on 2016 social media best practices for the travel, tourism, hospitality, and F&B industries covering the top practices, posts, networks, tools, mistakes to avoid, and daily checklists.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
2016 Social Media Best Practices for ITBKen Herron
July 8, 2016 presentation in Rovinj, Croatia to the members of the Istrian Tourist Board (ITB) on 2016 social media best practices for the travel, tourism, hospitality, and F&B industries covering the top practices, posts, networks, tools, mistakes to avoid, and daily checklists.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Social@ogilvy Social Platform Advertising Updates POV: February 2014Ogilvy Consulting
This POV highlights recent updates and changes to social advertising offerings by Facebook, Twitter, Google+, Tumblr and Pinterest.
Throughout the year, social networks test and roll out new advertising products to improve their offerings for brands to better reach consumers. The social networks listed in this POV have added new ad units to their advertising suites that are currently or are about to be public to all brands.
By understanding each social network’s new advertising products, brands can leverage the options that best fit their business goals from driving awareness of a campaign to increasing website traffic to boosting ROI.
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
This eBook includes a collection of best practices for the top social media channels that content marketers use to reach their audiences, including examples of brands that have found social media success.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Social@ogilvy Social Platform Advertising Updates POV: February 2014Ogilvy Consulting
This POV highlights recent updates and changes to social advertising offerings by Facebook, Twitter, Google+, Tumblr and Pinterest.
Throughout the year, social networks test and roll out new advertising products to improve their offerings for brands to better reach consumers. The social networks listed in this POV have added new ad units to their advertising suites that are currently or are about to be public to all brands.
By understanding each social network’s new advertising products, brands can leverage the options that best fit their business goals from driving awareness of a campaign to increasing website traffic to boosting ROI.
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
This eBook includes a collection of best practices for the top social media channels that content marketers use to reach their audiences, including examples of brands that have found social media success.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
You might be chatting to a Bot without even knowing it.Messenger Bots are a great option for brands trying to get deeper engagement with people on mobile (and the web). We’ll show you how they work!
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
More and more health economies across the globe are deploying Electronic Health Records with some countries reaching full adoption by 2017. This means we, as healthcare marketers, now have a vital new channel to reach and educate decision makers.
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
EU Referendum: Brexit and the Implications for BrandsOgilvy Consulting
No political question has captivated businesses in the same way as the British referendum on European Union membership (aka Brexit).
In this deck, two Ogilvy politicos to dive into the referendum, implications of a potential #brexit, and to advise on communicating around the outcome.
Mathew Shearman, Senior Account Manager at Ogilvy Healthworld London and James Stewart, Associate Director at Ogilvy Public Relations London cover:
- Perspectives on the challenges facing clients
- Recommend Brexit priorities for businesses and Leaders
- Deep-dive on implications for the pharmaceutical industry
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
Over the past decade, the rise of social media has caused a huge shift in the way businesses interact with customers. Pharma, often thought of as a guarded industry when it comes to social, is upping its game and using social to reach a wide audience including patients and healthcare professionals.
Consumer, business and digital marketing trends in sub-Saharan Africa for 2016 and beyond. Covers the emerging African middle class, cultural diversity, Pan-Africa migration, smartphone penetration, social networking popularity and social commerce. Rich with data, anecdotes, examples and inspiration thought-starters. **Note: bold text is hyperlinked to references and more information so click throughout :)
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
The digital space gives us an opportunity to explore and experiment without any limitations – literally anything we dream of can manifest right in front of us with just a few clicks. GIFs and cinemagraphs are one way we’re pushing these limits, altering the way we communicate with one another in cyberspace.
Here's a look at both and comparison of when, why, and how you use each.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.
We were joined by special guest moderator Sarena Bahad, founder of WomenInTech snap, with three top Snapchat experts MPlatco, Frankie Greek and Justin Wu who are all educated content creators and storytellers on the platform. They discussed how they got started, the ways they develop content, and how they partner with brands. They also shared their favorite tips and tricks! #GoneSocialSF
Instagram Story is an adventurous marketing. It does not only bolster the content reach yet it also diversify ideas on how to present a brand to the public. Furthermore, the concern of perfecting the content is no longer an issue. You can have all the freedom to stir the pot and experiment on its innovative details and maximize its reach. Taking the creative hat on a use, don’t be afraid to cross the line of standards and have fun with your Instagram Marketing. If you fully grasped the walkthrough of the feature, that’s where the marketing comes in.
Blog post link: https://bit.ly/2x00hgc
This whitepaper from Elon Media Analytics describes how more traditional news organizations can use the Snapchat social media platform for story telling and to engage potential younger audiences.
Apart from marketing platforms like Facebook and Twitter, other platforms like Pinterest, Instagram, Snapchat, etc have emerged as a game changer for businesses.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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2. c
WHAT DO YOU
NEED TO KNOW?
Instagram has launched Stories: a
Snapchat-style stream of content that
disappears within 24 hours and is not
recorded on your picture-perfect
newsfeed.
We share the five things you need to
know about Instagram Stories.
3. 1. People want to share real moments,
not perfect moments.
Snapchat became popular largely
due to the backlash against pretty,
perfect 'Kodak moments’ (as
described in Snapchat’s launch blog
post from 2012).
Instagram's Stories update follows
the same consumer trend. Brands
that understand the evolution of
social media expectations will be
seen as more on point than those
who still focus on perfect Kodak
moments.
Photo Credit: http://www.brandingstrategyinsider.com/2011/12/brand-management-the-last-kodak-moment.html#.V6DLMJMrJTY
4. 2. Brands must embrace raw, ‘in the moment’ content.
Snapchat started the ephemeral, unedited
style of content. Many brands ignored it
because Snapchat was 'just for teens', and
brands could distribute their perfect content
on other social media.
Brands can no longer ignore this trend.
Perfectly polished content is not the only
option for social media. It's ok to be a little
less filtered (literally!).
Pro tip: Influencer partnerships are a great
first step into creating this style of raw,
'gritty' content. YesJulz Snapchat celeb
shows how it’s done using the Beats
Snapchat filter last year.
Photo Credit:http://www.businessinsider.com/beats-takes-out-sponsored-lens-2015-11
5. 3. Brands have new Instagram advertising options.
There are plans to bring advertising
and business opportunities to
Instagram Stories.
No details yet on specific ad formats,
costs etc. Ads are likely to appear
between user Stories in vertical video
style, similar to Snapchat.
If you're a brand with a big budget
start chatting to your Instagram/
Facebook rep about being part of the
early roll-out for these new ad
products.
6. 4. Social media platforms (continue)
to become less differentiated.
A month ago, Snapchat morphed
into Instagram when they enabled
users to upload older (or edited)
content to Snapchat. Now
Instagram morphs into Snapchat.
In another corner Twitter is
constantly evolving to be more like
Facebook. Facebook is taking
inspiration from WeChat.
And the cycle continues!
Photo Credit:http://www.techtimes.com/articles/101858/20151103/instagram-copies-snapchat-and-twitter-to-start-its-own-curated-video-stream.htm
7. 5. You need to update your Instagram app.
The Stories update is part of
Instagram 9.0, currently available in
Apple's App Store and rolling out to
Google Play in a few weeks.
Check out Instagram's official blog
post for more details on how Stories
works: http://blog.instagram.com/
post/148348940287/160802-stories