In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the “noise” is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the “noise” is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
You all know Joe Pulizzi, but do you know Pam Kozelka, Peter Loibl, Robert Rose, Joe Kalinowski, Cathy McPhillips, Laura Kozak, Michele Linn, Kelley Whetsell, Jodi Harris, Angela Vannucci, Clare McDermott, Amanda Subler or Lisa Murton Beets? Get to know the CMI/CMWorld team!
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Mobile app that motivates not miss or drop classes in a fitness club.
Download on the AppStore.
https://itunes.apple.com/us/app/runduck-fitness-motivator/id847477384?l=ru&ls=1&mt=8
Landing: www.run-duck.com
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Companies need to know how to harness the power of hooks to improve peoples’ lives. This presentation provides a powerful toolkit and framework for creating better products.
Blogs, whitepapers, and social content are now a crucial piece of a modern marketers digital strategy. With the rise of content marketing, the rate at which content is produced and distributed has vastly increased, and your customers are bombarded with a virtual buffet of content and media on the daily. So how do you stand apart? How do you develop attention-grabbing content that will generate those allusive lead conversions? This presentation will share the recipe for creating killer marketing content.
This year Facebook celebrates its 10th anniversary. What started as a social network for college students has turned into one of the largest websites in the world with billions in revenue. This presentation provides an overview of Facebook's history and includes some major milestones for the social networking site.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
You all know Joe Pulizzi, but do you know Pam Kozelka, Peter Loibl, Robert Rose, Joe Kalinowski, Cathy McPhillips, Laura Kozak, Michele Linn, Kelley Whetsell, Jodi Harris, Angela Vannucci, Clare McDermott, Amanda Subler or Lisa Murton Beets? Get to know the CMI/CMWorld team!
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Mobile app that motivates not miss or drop classes in a fitness club.
Download on the AppStore.
https://itunes.apple.com/us/app/runduck-fitness-motivator/id847477384?l=ru&ls=1&mt=8
Landing: www.run-duck.com
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Companies need to know how to harness the power of hooks to improve peoples’ lives. This presentation provides a powerful toolkit and framework for creating better products.
Blogs, whitepapers, and social content are now a crucial piece of a modern marketers digital strategy. With the rise of content marketing, the rate at which content is produced and distributed has vastly increased, and your customers are bombarded with a virtual buffet of content and media on the daily. So how do you stand apart? How do you develop attention-grabbing content that will generate those allusive lead conversions? This presentation will share the recipe for creating killer marketing content.
This year Facebook celebrates its 10th anniversary. What started as a social network for college students has turned into one of the largest websites in the world with billions in revenue. This presentation provides an overview of Facebook's history and includes some major milestones for the social networking site.
[POMP 2013] Primož Inkret - Kako zgraditi vrhunsko CM strategijo v 13 korakihPM, poslovni mediji
Kreativnost je vez med potrebami podjetja in ciljne skupine
Specialist za razvoj sodobnih komunikacijskih orodij in spletnih rešitev. Po presoji vodilnih strokovnjakov s področja interneta in multimedijev eden najboljših spletnih urednikov na svetu.
Primož Inkret je na podlagi razumevanja vloge komunikacijskih aktivnosti z zornega kota poslovne strategije zasnoval številne nove medije, med drugim tudi prvo slovensko interaktivno spletno revijo Egoist. Leta 2010 je bil za zasnovo in urejanje interaktivnih spletnih revij Pazi nase (Zavarovalnica Triglav) in Carzine (Porsche Slovenija) imenovan za najboljšega urednika na svetu.
Strokovno znanje pri svojem delu črpa iz dolgoletnih izkušenj s področij marketinga in trženja, odnosov z javnostmi in urednikovanja ter znanj pridobljenih na mednarodnih strokovnih konferencah s področja vsebinskega marketinga in korporativnega založništva. Poglobljeno poznavanje klasičnih in novih medijev ter poslovnih strategij podjetji so osnove na katerih pripravlja zahtevne koncepte za korporativne medije, ki ustrezno in kreativno povezujejo potrebe podjetja in ciljne skupine.
Primož Inkret je soustanovitelj in partner specializirane komunikacijske agencije PM, poslovni mediji, ki s strateško rabo orodji vsebinskega marketinga podjetjem zagotavlja dolgoročne rezultate. Je specialist za razvoj sodobnih komunikacijskih orodij, spletnih rešitev in medijev prihodnosti. Je ustanovni član svetovnega združenja izdajateljev korporativnih medijev, ustanovitelj slovenskega združenja korporativnih medijev in ustanovitelj mednarodne strokovne konference s področja vsebinskega marketinga POMP Forum. Strokovne in novinarske prispevke z njegovim podpisom lahko najdemo v medijih kot so Marketing Magazin, Finance in Podjetnik. O komunikacijskem pristopu vsebinskega marketing je predaval tudi na Univerzi v Ljubljani.
What is the future of entitlement reform? On Sept 24, the US Chamber of Commerce Foundation Business Horizon program "Entitlements: Why We Can't Wait" explored our options for the future of spending and entitlements.
Seven cities with policies and practices that will help strengthen our free enterprise system. This report is part of the Enterprising Cities and States project that takes an in-depth look at the free enterprise policies that are being implemented to promote economic growth at the state and local levels.
My presentation outlining and explaining the core concepts behind OAuth, presented to the online ColdFusion Meetup June 9th 2011 and at Scotch on the Rocks, 3rd March 2011
1.3.16 Система для организации рабочих мест Igor Golovin
Система для организации рабочих мест удобна в эксплуатации и обслуживании, подходит к разному типу помещений и позволяет производить быструю модификацию силовых и слаботочных сетей.
Use customer intimacy to drive competitive advantage.
Learn how to:
** Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.
** Personalized interaction – identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.
** The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Want to grow your business with social media? But don’t know the Advantages of Social Media Marketing. Social media marketing boosts brand exposure, consumer engagement, and sales
Discover the reasons why solar companies must embrace social media marketing. Enhance visibility and engagement with our expert insights on solar industry trends.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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2. Dan Thornton - @badgergravling
“Social Media will continue to grow as a sales and customer service
tool, although the impact on marketing may become less as
established social networks make changes to encourage paid
promotion. At the same time, small businesses will need to be
quicker to experiment and embrace new platforms to make an
impact”
Managing Director
TheWayoftheWeb Ltd
3. Jon Smith - @jonalexander
“I think everyone is finally admit that social media has to be a part
of their marketing strategy but I think 2014 will bring a real focus
on ROI. There is still little evidence to suggest that social media
contributes to revenue and profit and I think 2014 will be about
fine tuning social media so you can measure the impact on the
bottom line.”
e-Marketing Specialist
Insight UK
4. Russell Davies - @RussellDavies71
“ Native Twitter & Facebook apps will struggle against combined
IM apps as users look for more integrated communication. Twitter
will look to dominate the second screen market with
more partnerships with popular shows.
Brands will combine their social media marketing with their print
and broadcast advertising and budgets for both will increase. Small
businesses who don’t ‘get’ social media will fall even further
behind those that do but will be able to catch up quickly if they
embrace it.”
Director
Lobster Digital Marketing
5. Talya Shoup - @onlyonetalya
“I predict that social media will be driven very strongly by mobile
in 2014 - brands will continue to shift from web-based promotions
and marketing to mobile. Also, customer service will continue to
expand across social media, with customer service requests being
made more and more via company Facebook pages, for example,
than corporate email accounts or contact forms on websites.”
Marketing Manager
glispa
6. Angela Hadl - @divemktg
“I believe that social media will become more intelligent, meaning
that there will be more integrative tools that will streamline the
posting and monitoring of social media for business. With these
tools, reports will be more comprehensive and easy to interpret.
This will help eliminate confusion regarding the messaging and
goals among the sales & marketing departments (which we know
are sworn enemies).”
Owner and Marketing Consultant
Dive Mktg
7. Vin Ferrer - @V1NBRO
“With 90% of businesses already utilizing content marketing
tactics, social media is only going to keep growing as it becomes
the most cost effective means of reaching consumers. Small
businesses will be less inclined to seek out bigger advertising
companies and opt to work with smaller content marketing
agencies that can better understand and interpret their brand in a
more personal way. The commerce of tomorrow is going to be
laden with the personal touch, now more than ever, as automated
responses & call centers slowly start to dwindle away. Social media
will be the key to getting the greatest ROI in the long-term, and
those companies who have already started in 2013 will start seeing
the fruits of their labors in 2014.”
Social Media Strategist
Graphic D-Signs, Inc.
8. Miki Segal - @msegal3
“I have one bold prediction for 2014 – At least one Superbowl
advertiser’s call to action (during their commercial) will be: Add us
as a friend on Snapchat. Snapchat is growing by leaps and bounds,
and many people have begun to recognize its enormous
advertising potential. On TV commercials, advertisers have been
asking viewers to “like” them on Facebook, follow them on twitter,
and join the conversation with a hashtag. But asking to be added
on Snapchat is a strategy that has yet to be embraced in TV
commercial format. But that will change…and soon.”
CMO
JMAC Supply
9. Kaysha Kalkofen and JoAnna Dettmann - @tsunela
“Facebook-from Content Creation to Content Consumption: In
2013, we saw an outstanding growth of users on social media.
From 2011, Twitter has grown from 200M users to 500M users,
Facebook from 600M to 800M and LinkedIn from 119M to 238M!
In 2014, we predict that Facebook will be used more as a resource
for information; its utility will increase for brands and decrease for
individuals. People will use Facebook to research organizations,
products, and services. As such, full optimization of your business’s
Facebook page description and inclusion of “Like” and “Share”
buttons on your business’s website will become even more
important.”
Co-founders
tSunela
10. Hillary Berman - @popcornicecream
“In 2014, businesses will have to pay for visibility on Facebook.
With the platform’s ever-changing algorithm and businesses’ focus
on creating content, showing up in newsfeeds is increasing
challenging. Businesses – particularly small businesses with smaller
followings – will need to pay for play for Facebook to deliver the
eyeballs and engagement they desire. Marketers need to truly
engage with customers and prospective buyers to cut through the
massive clutter in inboxes and newsfeeds.”
Small Business Fanatic and Founder
Popcorn & Ice Cream
11. Sarah Van Elzen - @sarahvanelzen
“Social media will continue to integrate into corporate culture and
will help drive collaboration between silos (marketing, sales,
customer service). Client/agency relationships will continue to
evolve and much emphasis will be put on driving business value.
Social media will always remain a channel for relationship
management, driving awareness and engagement but programs
that drive to purchase or absorb customer service costs will
prevail.”
Director of Social Media
Hanson Dodge Creative
12. Frank Riolo - @convoagency
“Expect more growth in visual social media. Platforms such as
Instagram, Snapchat and Vine only became more popular over the
past year. After all, many Facebook users are only on it to view
friend’s photos. Visual platforms also offer more privacy than
Facebook.”
Manager of Corporate Communications
Conversation
13. Seshu Madabushi - @mKonnekt
“Customers would be looking for more personalized news,
offerings based on their social profiles and activities and this is one
area, which we [at mKonnekt] think would expand (given the kind
of technological advances we are seeing). Another area would be
the explosion of video based social media channels like Vine and
others – we have seen the explosion of Instagram and Pinterest
from selfie pictures and we will be seeing the same explosion with
short burst videos.”
Founder & CEO
mKonnekt
14. Glenn Gow - @CrimsonCEO
“Getting results will dominate social marketing. This will mean
turning “engagement” into lead generation and an investment in
social selling. B2B companies will invest 80% of their effort on
blogging, LinkedIn and Twitter, and largely ignore Facebook, G+,
Pinterest and others. Why? Because that’s where they will see
results.”
CEO
Crimson Marketing
15. Dr. Evan D. Escobedo - @evanescobedo
“2014 will be all about using social media for competitive
advantage. Many organizations whether large or small have begun
to use social media to better market their brand and engage with
their customers. They are using tools to listen to relevant
conversations across the social wire. Now that organizations have
access to this wealth of data they will realize that social media
marketing is not just about monitoring and managing your social
media channels but also about analyzing all of this data and
converting it to actionable insight to drive their business forward.”
Practice Principal of Social Business
Zunesis, Inc.
16. Simon Tam - @SimonTheTam
“In 2014, you’re going to see auto-playing video ads on multiple
social media sites: probably Facebook mobile, maybe Vine. It’s
going to give businesses more options to create short, high-impact,
ads while giving social sites more revenue. Businesses will need to
think more creatively, in shorter bursts.”
Director of Marketing
The Slants
17. Jayme Pretzloff - @jpretz
“The social media landscape in the future will continue to evolve
into a segmented multi-platform world, making it continually
difficult for marketers to ensure they are reaching their target
audience in the right place. There will be an increased importance
on taking a faceted approach to social media marketing as a whole
by connecting all of these channels to have a consistent message.
Leveraging multiple platforms in the correct way will allow for a
significant boost in brand awareness, share of voice and even more
touch points with your potential brand advocates.”
Online Marketing Director
Wixon Jewelers
18. Jean L. Serio
“2014 will see companies having employees trained in providing
social networking content. Content is a top marketing strategy and
businesses will wisely enlist their most knowledgeable branders –
employees - to help present it. This will include formal training
in content creation, development and engagement;
posting, commenting, blogging, for example. Employees will also
be allowed to discover and build sharable company information.
Encouraging greater responsibility and personal involvement; a
more vested interest in the company.”
Social Media Marketing Growth
Strategist
19. Matt Porzio - @Intralinks
“Social media and online networks will become an increasingly
important platform for the deal-making process: that includes deal
sourcing, due diligence, negotiation and closing deals. In 2013,
more than half of all merger & acquisitions specialist surveyed said
that they used an online deal network to support deal sourcing.
That percentage will only go up as more M&A pros see the
benefits. Using social media and online networks accelerates the
dealmaking process and helps sellers and buyers come together –
in many cases, these sellers and buyers would never have known
about each other if not for social media.”
VP of Product Marketing
IntraLinks
20. Jen Dorman - @jendormanboston
“In 2014 I predict that inclusion of images in social media posts will
become essential. With stats showing that tweets including a
visual have increased engagement plus Facebook’s recent move to
allow use of images as comments replying to posts coupled with 3
rising visual social media platforms – Instagram’s success,
Snapchat’s valuation and Pinterest’s popularity – all signs
underlying the importance of visuals.”
Social Media & Online Marketing Associate
BeFrugal.com
21. Lisa Parkin - @LisaMParkin
“According to HubSpot data, “50% of consumers expect to get a
response in under two hours.” This is changing the face of
customer and company interactions. I believe 2014 will be the year
that even the most social media resistant businesses will have to
acknowledge the need to address customer complaints on social
media.
I would advise businesses to not only handle concerns from clients
who tag them on social media but to actively look for complaints
and take the initiative to correct them.”
President
Social Climber
22. Michelle Garrett - @PRisUs
“Social media will continue to play a bigger role in public relations
as PR practitioners seek more creative ways to reach journalists
and reporters seek sources for stories “on the fly.” PR pros must
work social media into their strategy for media outreach and also
for pushing out content. In turn, content creation will also continue
to become a bigger part of PR, due to social media.”
Owner
Garrett Public Relations
23. Richard Storm - @nyphotony
“As a small business owner I use social media for a lot of selfpromotion and interaction. I think with the advent of new apps
and technology social media will reach an extreme level of almost
direct interaction where a companies actions or individuals actions
will pretty much be put in a glass house. I don’t see sales going up
necessarily BUT I do see businesses being held more accountable
for their actions!”
Owner
NYPhotoNY
24. Brett Circe - @bcirce
“2014 will mark the true convergence of social-mobile-cloud, and a
competitive advantage for companies that use this data to
accelerate business processes and time to action. Advertisers will
use big data and social intelligence to understand and predict
correctly what consumers want. Consumers, remaining connected
at all times, expect a seamless user experience in everything they
do. Look for personalized cloud support infrastructures and
personalized branded messaging in consumer’s social stream to
drive decisions in real time.”
Chief Interactive Officer
Starmark
25. Chris Dancy - @servicesphere
“The use of and sharing of measurable metrics in the informational
tech field— using devices/sensors/software to track, analyze, and
optimize people’s daily lives, and using social media to share the
insights and progress. Use of wearables in general — things like
kapture and narrative will gather more of the juicy bits of life and
these will be shared.”
Director in office of CTO
BMC Software
26. Jeff Davis - @davisjdd
“Brands will include YouTube in their social strategy alongside
mainstays such as Facebook, Twitter and LinkedIn. The second
most popular search engine after Google isn’t Bing or Yahoo – it’s
YouTube. For small businesses, online video is an effective
marketing tool because it doesn’t break the bank – videos can be
shot on the cheap and promoted on YouTube for peanuts
compared to other traditional or digital media channels.”
President and CEO
Orabrush
27. Dallas McLaughlin - @BossDJay
“2014 will be the year of the new, smaller mobile apps and
platforms. We’re already seeing a mass of small teams adapting
and becoming more responsive to the world around us. Because of
their size, and the continued removal of (cost) barriers between an
idea and a finished product, creative and forward thinking ideas
will rule. Look at Context, the new social texting app.”
Social Media Manager & Small
Business Consultant
28. Valerie Jennings - @valeriejennings
“In 2014 we can expect to see more emphasis on Twitter since its
IPO and the company’s new and improved advertising products. To
date Twitter has launched a more aggressive educational email
marketing campaign, targeting users with advertising case studies,
new and improved ads targeting and new products. Twitter
continues to be a melting pot for B2B and B2C companies to find
relevant content, targeted customers or clients, influencers and
new and improved ways to refer website traffic.”
CEO
Jennings Social Media Marketing
29. Joe Recomendes - @JRecomendes
“2014 will undoubtedly be the year of paid social – with all of the
big-hitters releasing IPOs, they now have an obligation to their
shareholders to show recurring, scaleable revenue. Already, we
have seen Facebook downplay the organic reach of posts while
simultaneously enhancing their advertising platform. LinkedIn and
Twitter certainly aren’t far behind, and marketers would be keen to
marry their honed organic content skills with the advertising
techniques that achieve their business goals.”
Chief Operating Officer
Command Partners
30. Jessica Chesney - @JessJANEica
“We’re going to see more native advertising on social in 2014, as
we’re already seeing Facebook’s right column ads slowly die. Social
is merging with all aspects of our lives and real-time marketing will
become expected of companies as they incorporate it into live
television, events and more. Consumers no longer come to you;
you need to go where they are, so we’re witnessing how social
media and customer service can work hand in hand.
Digital Marketing Coordinator
Command Partners
31. Ali Phalen - @AliPhalen
“Social Media is a channel that still isn’t used to its full potential.
2013 gave us memorable moments like Oreo’s Super Bowl Tweet
and the WestJet Airlines Christmas Miracle. In 2014, there will be
a rise in social strategy, but more brands will start using social in
real time through utilizing tweet chats or using current events to
plan social content, creativity and impromptu content. That will
separate the engaging and boring brands in 2014.”
Content Marketing Specialist
Command Partners
32. Ricardo Velez - @CommandPartners
“I predict the continued rise of SnapChat. New SnapChat Stories
allow short clips to live for 24 hours, and we’ll see this become a
unique way for companies to market themselves while generating
revenue for SnapChat. This could lead to a push from Facebook to
occupy the same space, which offered $3 Billion to buy SnapChat
earlier this year, especially since a study noted that teens 13-17 are
favoring SnapChat and Twitter over Facebook.”
Client Success Manager
Command Partners
33. Erin Cushing - @eccushing
“Small businesses will see their reach and effectiveness on
Facebook greatly decrease in 2014. Facebook’s Newsfeed
algorithm change minimizes brands’ appearances in newsfeeds,
which means that in order to stay in-feed, brands must pay to
boost posts. This is an expensive process, which will quickly
become too costly for many SMBs. Small businesses will post
content more often on other platforms, such as Twitter, Google+,
and Pinterest as opposed to Facebook.”
Social Media Manager
inSegment, Inc.
34. John Lincoln - @ignitev
“In 2014 all marketing channels will increase their synergy with
social media. With advances in analytical tools, and simply a better
understanding of the medium and it’s cross channel integration, all
business will be involved and the more savvy the marketer, the
better they will be able to use data and integration to their
advantage. Tapping into social in the correct way and generating
shares and likes leads to development of market mavens and a
connection, which is truly at the essence of marketing. Marketing
is perhaps more true to itself than it has ever been before with the
introduction of social media. In 2014 this will become more
important and more widely adopted and recognized.”
CEO
Ignite Visibility
35. Devan Brown - @devan_brown2
“Any website that isn’t posting content on Google+ will die a slow
death: Google+ has been growing in SEO importance since day
one, and to many digital marketers dismay, some brands still
haven’t jumped on board. For a year we’ve been saying “Get
ahead, use Google+.” In 2014 we’ll be saying “No Google+?
Sayonara.”
Content Specialist
Anvil Media
36. Heather Taylor - @MyCorporation
“Content will still be king, but visuals will be queen – for brands
creating or enhancing a social media presence in 2014, there will
need to be more photos than ever before to go alongside written
content and more unique and aesthetically pleasing you can make
them, the better. Choose your Instagram filter options with care!”
Social Media Manager
MyCorporation
37. Don Power - @don power
“Mass adoption of Twitter from a much wider audience due to the
following two developments:
• Recent admission by Facebook that you’ll have to pay in order
for your content to be seen by your target audience.
• Twitter will advertise on TV to attract more mainstream users
who aren’t already on the platform (much like TV ads we’ve
seen for Google and Bing).”
Social Media Consultant
and Author
38. Anthony Novotna - @exploration
“I predict Google+ will continue to see active user growth each
month. The new YouTube integration, Google authorship, and
social signals, which seem to have an integral part in page
rankings, will drive growth for Google+ in 2014. I believe that since
there is a push for more integration that Google+ will become
more popular for businesses marketing to consumers and for
personal use.”
Exploration Social
39. Katie Knoll - @exploration
“I predict that there will be a huge drop off of businesses using
Facebook as a marketing & sales medium in 2014 due to the huge
drop in organic reach & Facebook¹s huge push towards advertising.
Small businesses just cannot compete and teens are fleeing the
social network with only more demographics to follow. I think the
next big winner will be Pinterest.”
Exploration Social
40. Raheem Gill - @exploration
“Klout improves its algorithms and becomes more mainstream for
customer service. For example, companies will reach out to high
influencers to help spread their message.”
Exploration Social
41. Andrew Caravels - @andrewcaravella
“This prediction is based on findings from the just-released Sprout
Social Engagement Index, which determined that the staggering
growth rate of incoming messages that brands are receiving on
social—nine times as fast as the networks themselves—reflects a
measured shift in the social business paradigm.
We will see an increase in all platforms strengthening features and
functionality that enable customer care and service-related
conversations on a variety of channels, especially social.”
VP of Marketing
Sprout Social
42. Ali Din - @EnPointeTech
“Finding skilled talent to manage social media will become more
competitive. As more companies embrace social media and find
ways to integrate it into their business model, social media will
become more of a core function than a side project. Marketers will
use analytics to more precisely target their messages. Social media
will continue to break into the organization’s walls with services
such as Chatter and Yammer, thereby reducing email traffic.”
Marketing Consultant
En Pointe Technologies
43. Angela Shugarts - @angelashugarts
“Photos and videos will be the primary modes of content shared
across all platforms. Experts believe Pinterest will be a popular
platform as more businesses turn to the source for creative,
engaging forms of content. Marketing, sales and customer service
will be impacted because it will prompt these departments to shift
production from text-based to visual-based communication where
images will be the factor in a consumer’s decision to buy.”
PR Strategist
Frankly Communications
44. Aly MacGregor - @ReicuraTO
“Mainstream marketing via social media will surely increase in
2014. The integration between social media and television will
become even stronger and more structured; things along the lines
of live tweeting influencing live television, TV ads featuring more
and more social content (and vice-versa), and things of that nature.
The immediacy of social media converging with the mainstream
reach of television means it’s inevitable that the two become more
fused and clever marketers will take advantage of that.”
President
Reicura
45. AJ Vernet - @AJVernet37
“Social Sales & Marketing efforts are going to get more automated
like never before: Whatever you interact with socially, on
websites, or mobile phones is going to determine what you see on
all devices, TV and mobile applications. As companies like FB,
twitter, and Google stalk you for login access and with pixels. Your
news feed is slowly going to fill up with products and opportunities
instead of friends.”
CEO
Republic Project
46. Jenn Deering Davis - @jdeeringdavis
“For brands and marketers, cross-platform engagement – and
analytics – will become even more important as consumers turn to
multiple channels to meet a myriad of communication needs. And
we’ll see increased sophistication in advertising campaigns from
those brands across all social media channels, as platforms
continue to evolve their ad offerings. Finally, visual communication
will play an even larger role in the social media landscape in 2014,
as channels like Instagram, Snapchat and Tumblr grow.”
Co-founder and Chief Customer Officer
Union Metrics
47. James Buckley - @pbsoftwareAmer
“A huge area for social media growth and development in 2014 will
be location-based. People handle more and more of their daily
lives on mobile, including restaurant check-ins and social sharing in
real-time. The more accurate the location data, the more certain
marketers are when sending hyper-targeted messages to
consumers based on their location sharing.”
Senior Vice President and General Manager
of Customer Data and Location Intelligence
Pitney Bowes Software
48. Scott Hebner - @SLHebner
“For most companies social has been a marketing machine,
providing the ability to build armies of brand advocates. In 2014, it
will be less about how many likes you get, and more focused on
the quality of those likes. Social, driven by behavioral data, will
allow marketers to individualize consumers and deliver
personalized experiences customized to individual or community
needs. Social will transform marketing from a function to a service
and consumers will reap the benefits.”
VP of Social Business Solutions
IBM
49. Will Campbell - @Quantasy
“While brands will continue to use social media in 2014 for
executing experiential creative campaigns, we will also see a
significant increase in two other marketing approaches. First, social
media will no longer just be a real-time path to audiences by proxy,
but rather a community where brands interact directly with
consumers and proactively participate in culture on a regular basis.
Second, more brands will use social media platforms for lead
generation and CRM.”
CEO
Quantasy
50. Carisa Miklusak - @carisamiklusak
“We’ll see the majority of platforms become more image centric,
including Facebook (photo’s and micro-videos), Twitter (vine), etc.
The visual search trend will reach a new height in 2014. This will
require marketers to think about how they are sharing messages
and encouraging engagement for their target audiences.”
CEO
tMedia
51. Aram Panasenco - @panasenco
“Social media for many companies has been about top-down
passing of content to subscribers/followers, until now. Social media
in 2014 will be very heavily skewed toward customers sharing their
experience with a company with other customers. Facebook and
Google+ are encouraging that by integrating review systems in
their local business pages. That means that businesses will have to
focus on their customer service rather than content creation.”
Director
LA Small Business Center
52. Kylie Flett - @KylieLee83
“In 2014 I predict that we will be able to make valid, repeatable
estimates of ROI on social media. This will allow clients to see
where each of their social media marketing dollars are being spent.
Clients are looking to monetize their return on investment in
marketing.”
PR & Social Media Director
Neff Associates
53. Corey Post - @coreypost
“Businesses will develop detailed content strategies that focus on
solving customers’ unique pain points. Social media will become a
major delivery channel of this strategy, with content created
specifically for each social platform’s audience.
Essentially, implementation of a well-planned content strategy will
allow companies to share their brands’ story through social media,
fostering deeper connections with consumers.
The results of a well-executed content strategy through social
include increased brand loyalty and higher lifetime values.”
Founder
AgileLeverage.com
54. Sonja Hegman - @ChiefWordsmith
“The importance of content marketing will become increasingly
important. While social media as a tool is awesome, brands are
becoming aware that they need their own original content to
disseminate on their social media channels. This will help
marketing and sales to become less about shouting what their
brands are selling and more about telling consumers stories about
what their products can do for them.”
Chief Wordsmith
Writer’s Chat Stew
55. Shaina Epstein - @shainaepstein
“Social media in 2014 will be focused on scalability. As customer
service on social media becomes more commonplace, consumers
expect faster and custom responses. Marketers will begin targeting
digital followings where they hang out IRL (in real life). The
following four topics will be points of focus in the coming year:
1. The rise of visual social and Pinterest as a Google for images
2. Targeting via SOLOMO (Social, local, mobile)
3. Downstream analytics and monetary tracking for better
targeting
4. Integrating online and offline experience”
Social Media Associate
Eastwick
56. Mark Pinsent - @markpinsent
“Shopping will remain a primary activity people participate in
when referring to their social networks on mobile for
recommendations. Retailers have the opportunity to place
products in front of shoppers at the right time, in the right place.
Monitoring Twitter for timely product or category mentions, and
targeting content can trigger sales. Understand a shopper’s
location. Do you have a retail outlet nearby or an online offer to
take the pain out of shopping?”
Social and Content Lead
Metia
57. Eldad Farkash - @eldadfarkash
“Small and medium size businesses will begin leveraging the
treasure trove of social media big data. Global enterprises are
already gaining actionable insights from their social media data
and using it to create impactful marketing campaigns. Now that
easy-to-use software solutions are available, an increasing number
of SMBs will be able to tap into big data from social media to
create campaigns based on science, rather than simply intuition.”
CTO
SiSense
58. Avi Greenfield - @AviGreenfield
“Social media will trigger better customer engagement in 2014 –
from mitigating long wait times to overcoming the automation of
call center queues – and if companies don’t tune-in, consumers
will switch to another provider. It’s imperative companies put
social media in the same regard as other channels. Not answering
a tweet is synonymous with ignoring a customer in person.. Social
media engagement is the opportunity to understand consumers’
needs and offer assistance to improve the experience.”
Portfolio Innovation Manager
HP Exstream
59. Chuck D. Brooks - @ChuckDBrooks
“Government agencies have a reputation for being “behind the
times” when it comes to technology. However, many government
agencies are embracing and using social media and digital
communications to enhance customer service. These days, citizens
can communicate with government contact centers through a
variety of channels including, mobile, web and social media. Social
media is shaping government customer service and agencies are
utilizing technology to connect with different generations on many
different platforms.”
VP and Client Executive for the
Department of Homeland Security
Xerox
60. Taline Felix - @SprocketMedia1
“Watch out Google, Facebook ranked second to Google for
advertising ROI in the September 2013 survey featured in
Advertising Age. Beginning 2014 savvy brands will leverage
features such as social retargeting, geolocation and real time
external data such as the weather to deliver targeted custom
advertising.”
B2B Social Media Director
and Strategist
Sprocket Media