Overview of WoodWing 2012.

2. APS Proposal 2012

3. Traditional Publishing
Author Typesetter
Author / Editor
MSWord InDesign
TIME
Original Copy Layout Create Hardcopy proof Corrections marked
& Update back & forth up on hardcopy
Challenges:
• Copy, once embedded into the layout, can only be changed by the typesetter.
• Hardcopies are produced from the layout and sent out for corrections.
• Hardcopy corrections go back and forth multiple times during production.
• Typesetter ultimately responsible for transferring corrections from hardcopy
back into the layout.

4. Collaborative Publishing
Using Woodwing
What is Collaborative Publishing?
• Multiple contributors, working together, in the same
managed environment, to create publications.
• Layout can be split into objects, to allow multiple users
simultaneous access, for additions corrections &
updates.
• Permissions & roll based access for comprehensive
management of all stages of production

5. Woodwing Publishing
WOODWING
Author InDesign/InCopy Collaboration
MSWord & Content Station
Article Author / Editor
Image Images correction
Layout Typesetter
Original Copy Layout split into objects
Feature Benefits
Layout split into respective objects Multiple users able to update or correct content at the same time
Multiple text objects or articles Large publications split into manageable sections for editing
created in a single publication
No hardcopy or manual corrections Responsible person makes corrections/updates on the original publication
Permission bases access Only those with correct permissions can interact with content or objects
Management Publication’s progress monitored & controlled via simple user console.
Remote access to content Possible to interact with the system via simple web browser

6. Multi-Channel Publishing
• Woodwing allows for true multi-channel
publishing of the same content that can be
delivered via different mediums.
• This means that content such
as, articles, images, video, audio etc. can be
sent to the Print, Web, Tablet, Mobile and
social media channels simultaneously, thus
eliminating duplication and wasted time.

7. Multi-Channel Publishing
Woodwing’s Enterprise provides a managed workflow, allowing registered users access
to shared content, for production across multiple media channels

8. Specific Example
We are currently working with one of the big four
Audit Firms to address the following:
•News Aggregation Platform
Background - Producing a number of publications for
Financial Services, Public Sector and Technology, Media
and Information industries

9. Specific Example
Objective - Central repository for resources and articles to be used in
the publication process, as well as automating as many of the
mundane tasks currently required as possible.
Key Issues and Features Covered –
•Client subscribers prefer to receive newsletters in a PDF or magazine
edition format – i.e. fixed format and not as a website.
•Both PDF versions and online e-zine versions (PC and Tablets)
•Each edition must output as a single publication containing the entire
edition.
•Tablet version must have page-flip functionality and cater both for
Portrait and Landscape orientation.

10. Specific Example
• Writing and editorial staff will be geographically
dispersed, hence the need for well defined
repository of articles and resources (Collaborative).
• The evolution of the article needs to be tracked from
draft through to final versions (Document Tracking).
• The same article may appear in more than one
publication and may be worded differently for each
publication. Linked per evolutionary history of the
article concerned (Multi-Channel).

11. Specific Example
• Each article must be tagged according to the
author, editorial approver, date submitted and date
approved (Versioning).
• The system must include access control based on
user being assigned roles.
• Select editorial staff must be able to create
additional article and publication templates.
• Distribution Process Flow after publication is
approved for release (Workflow).

12. Woodwing Publishing
Why should you consider using Woodwing?
• Woodwing shows significant productivity benefits
over manual alternatives. It provides a managed
workflow, it is easy to use and provides powerful
management tools.
• Publishers using Woodwing have shown exceptional
ROI results, with the payback period in less than 12
months.
• There is NO capital outlay as we offer all our
software as a monthly rental.

13. More Information
• For more information on APS or any of the
mentioned products, please contact the
Marketing Executive, Brett Webster:
• sales@automatedpublishing.co.za
• +27828893395