The document summarizes the rise of documentary films in the late 20th and early 21st century. It discusses how Michael Moore's films helped raise the profile of documentaries as cinematic and television products. It also profiles Morgan Spurlock and his influential documentary Super Size Me (2004), which had wide-reaching effects by contributing to declines in McDonalds profits and the end of their Super Size promotion. The documentary notes Spurlock built a genre around 30-day concept films and that Super Size Me is one of the highest grossing documentaries.