Social Media Impact on the Film Industry

1. S O C I A
M E D I A
I M P A C T
O N T H E
F I L M
I N D U S T R Y
B Y: J A R E D S I N D T

2. Introduction
Film used to have a certain mystery about
it that over the years, has been removed
by the influence of social media
How do companies that use social media
for promotion fare against those who
don’t?
What different strategies so these film
industries use to market through social
media?
How can social media negatively impact a
movies performance?

3. T R A I L E R
S
• "After Google, Facebook and YouTube
are the second most visited websites by
women and men, respectively"
(Dagsupta, 2016, p. 64).

4. Research and Example
• “During 2016 the American blockbusters used
Snapchat as a communication strategy, creating Geo
filters (are location based images, which can be
integrated into snaps. It’s ideal for creating attention
for events such as film premieres, festivals and
awards) to engage audiences and as a strategy to
announce the theatrical release of the film”
(Echeverri, 2016).
• Cancel Culture: "I also support Hong Kong police.
You can beat me up now".

5. H A S H T A G
A N A L Y T I C S
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6. New Creative
Strategies
For the movie Ex Machina, the industry
promoting the film had the lead actress make a
tinder profile, and through tinder the actress
would promote the film by sending a link to her
Instagram, but it was a promotional profile for the
movie.
“One of the most unique social media movie
strategies was for Paramount's, Paranormal
Activity 4, where the studio created a "Want It"
campaign that allowed Facebook and Twitter
users to request a premier in their hometown
forcing them to compete and rewarding the 25
cities with the most votes to get the movie first”
(Liemkuehler 2013).

7. Conclusion
Social media is a
blessing and a curse for
films
The impact social media
has had on franchises
such as marvel and star
wars is staggering.

8. Future
Research and
Limitations
• Future research should be don’t on
new social media platforms such as
Tik Tok to see how effective their
marketing strategies are on there.
• Limitations include different movies
are going to get vastly different results
based on fan base. For instance
regardless of marketing a Marvel
movie is going to have higher following
than most horror movies.