This document discusses economic impact studies for auto shows and provides best practices for conducting such studies. It recommends choosing an experienced research partner, understanding your target audiences, collecting necessary data, analyzing economic impacts, and creating a report, executive summary, and infographics. It also suggests timing the study's release, using tools like press releases and social media toolkits to share results, and estimating a budget of $13,000-15,000 for the study plus additional costs for design and video work. The document aims to help auto shows and other clients maximize the benefits of an economic impact study.