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The Campaign Plan Mod 2.2.09

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Majority Strategies
Majority Strategies

The document outlines a political campaign plan in 5 parts: 1) Administration and committee details who will be involved in the campaign. 2) Message and positioning discusses crafting a message and positioning statements. 3) Budget addresses fundraising and spending. 4) Voter persuasion and turnout discusses voter targeting and get-out-the-vote efforts. 5) A timeline works backwards from election day to outline important campaign activities and deadlines.

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The Political Campaign Plan [email_address]
Five Pieces of the Puzzle Administration and Committee Campaign Timeline Message and Positioning Budget Voter Persuasion and Turnout
[object Object],[object Object],[object Object],[object Object],Administration and Committee
Who do I want to listen? Message What do I want to say? How will I deliver this message? Why do I want to say it? Is my message important and relevant to voters?
Positioning Me on Him Him on Him Me on Me Him on Me
Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundraising Painful but Necessary… Direct Ask Online Finance Committee Events Mail Solicitation PAC
Vote Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Who Your Friends Are 2 Registered Party or Primary Voters 3 Lists, Lists, and More Lists 4 If you don’t have it in a database it does not exist How will you contact the unknowns? 5 1 Votes to Win
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get-Out- The-Vote
Timeline Election Day Backwards… When does it begin? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],When do I raise it? When do I file for office? GOTV Effort Filing Talk Money
Learn, grow and stay in touch [email_address] Twitter.com/chrisfaulkner Facebook.com GOPGrunt.com Thank You!

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The Campaign Plan Mod 2.2.09

  • 1. The Political Campaign Plan [email_address]
  • 2. Five Pieces of the Puzzle Administration and Committee Campaign Timeline Message and Positioning Budget Voter Persuasion and Turnout
  • 3.
  • 4. Who do I want to listen? Message What do I want to say? How will I deliver this message? Why do I want to say it? Is my message important and relevant to voters?
  • 5. Positioning Me on Him Him on Him Me on Me Him on Me
  • 6.
  • 7. Fundraising Painful but Necessary… Direct Ask Online Finance Committee Events Mail Solicitation PAC
  • 8.
  • 9. Know Who Your Friends Are 2 Registered Party or Primary Voters 3 Lists, Lists, and More Lists 4 If you don’t have it in a database it does not exist How will you contact the unknowns? 5 1 Votes to Win
  • 10.
  • 11.
  • 12. Learn, grow and stay in touch [email_address] Twitter.com/chrisfaulkner Facebook.com GOPGrunt.com Thank You!