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츠타야 서점을 기획하고 운영하고 있는 일본 CCC사의 CEO 마스다 무네아키가 쓴 지적자본론이라는 책을 간단히 정리했습니다. 기획과 디자인이라는 것이 무엇인지 다시 한 번 생각하게 해주는 책입니다.
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WE ARE INNOMAZ (KOR VER.)
안녕하세요,
INNOMAZ가 개발자님들에게 인사드립니다.
뉴욕에 시작하는 APP PUBLISHER, INNOMAZ가 함께 런칭을 할 타이틀을 찾고 있습니다.
간단한 소개로, INNOMAZ는 광고 마케팅 전문과 데이타 분석 전문의 인재들로 모인 퍼블리싱 회사입니다.
INNOMAZ는 세계에서 가장 많은 인종과 문화가 속해있는 뉴욕의 중심에 자리잡고 있습니다.
이곳에서 전세계 사람들의 트랜드와 문화를 이해하며 전문적 분석을 토대로
한국의 개발자님들과 함께 북미에서의 문화 창조 가능성을 함께 열어 가고 싶습니다.
많은 관심 부탁드리겠습니다.
이메일: info@innomaz.com
감사합니다.
UX 디자인사례와 커뮤니케이션
UX 디자인에서 사용자 이해가 중요함을 사례를 통하여 소개하고, 개발자와 디자이너 사이의 커뮤니케이션의 문제점과 중요성에 대하여 설명하였다.
(개발 전공자들을 위한 대학 특강 자료)
여행자의 동네서점, 이번 주말 도심 속 동네책방 여행 어때요?
카드뉴스 by 문화창조벤처단지
여행자의 시선으로 동네서점이라는 작은 점과 점을 6개의 선으로 엮어 서울의 동네서점 여행 코스를 만들었습니다. 「여행자의 동네서점」 은 책·문화를 사랑하는 이들의 6일간의 여행 코스로서뿐 아니라, 데이트 코스와 휴일 산책길로도 손색이 없습니다.
이제, #동네서점 여행을 함께 떠나볼까요?
www.edongne.net
#동네서점 #여행 #가이드북 #데이트코스 #주말산책길 #북스타그램 #독립출판 #텀블벅 #공유해주세요
_
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www.edongne.net/market/how-to-travel-seoul-bookstores
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2,900원
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- 청년활동의 기초 자원찾기
<청년>리서치 연구 발표회 자료.
p. 82에 있는 아름다운 재단소개되어있는 문장 수정합니다. 아름다운 재단이 아닌, 아름다운가게를 뜻한다는 점 인지하고 자료 살펴봐주시길 부탁드립니다.
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WE ARE INNOMAZ (KOR VER.)
안녕하세요,
INNOMAZ가 개발자님들에게 인사드립니다.
뉴욕에 시작하는 APP PUBLISHER, INNOMAZ가 함께 런칭을 할 타이틀을 찾고 있습니다.
간단한 소개로, INNOMAZ는 광고 마케팅 전문과 데이타 분석 전문의 인재들로 모인 퍼블리싱 회사입니다.
INNOMAZ는 세계에서 가장 많은 인종과 문화가 속해있는 뉴욕의 중심에 자리잡고 있습니다.
이곳에서 전세계 사람들의 트랜드와 문화를 이해하며 전문적 분석을 토대로
한국의 개발자님들과 함께 북미에서의 문화 창조 가능성을 함께 열어 가고 싶습니다.
많은 관심 부탁드리겠습니다.
이메일: info@innomaz.com
감사합니다.
UX 디자인사례와 커뮤니케이션
UX 디자인에서 사용자 이해가 중요함을 사례를 통하여 소개하고, 개발자와 디자이너 사이의 커뮤니케이션의 문제점과 중요성에 대하여 설명하였다.
(개발 전공자들을 위한 대학 특강 자료)
여행자의 동네서점, 이번 주말 도심 속 동네책방 여행 어때요?
카드뉴스 by 문화창조벤처단지
여행자의 시선으로 동네서점이라는 작은 점과 점을 6개의 선으로 엮어 서울의 동네서점 여행 코스를 만들었습니다. 「여행자의 동네서점」 은 책·문화를 사랑하는 이들의 6일간의 여행 코스로서뿐 아니라, 데이트 코스와 휴일 산책길로도 손색이 없습니다.
이제, #동네서점 여행을 함께 떠나볼까요?
www.edongne.net
#동네서점 #여행 #가이드북 #데이트코스 #주말산책길 #북스타그램 #독립출판 #텀블벅 #공유해주세요
_
여행자의 동네서점
9,900원
www.edongne.net/market/how-to-travel-seoul-bookstores
여행자의 동네서점 서울지도 포스터
2,900원
www.edongne.net/market/map-for-traveling-seoul-bookstores
청년사회적사본 리서치 연구보고서 2015
* 서울시 청년공간 무중력지대 대방동 2015포럼 *
- 청년활동의 기초 자원찾기
<청년>리서치 연구 발표회 자료.
p. 82에 있는 아름다운 재단소개되어있는 문장 수정합니다. 아름다운 재단이 아닌, 아름다운가게를 뜻한다는 점 인지하고 자료 살펴봐주시길 부탁드립니다.
Best Practices to Build a Multichannel Campaign Plan
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· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
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To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
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a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
Google's Just Not That Into You: Understanding Core Updates & Search Intent
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It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best Practices
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project management
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If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
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지적자본론
- 1. 기획이란 무엇인가? 츠타야 서점을 만든 마스다 무네아키의 지적자본론 소개
- 2. 상품 = 기능 + 디자인 • 디자인은 부가가치가 아니라 상품이다 • 그래서 모두가 디자이너가 되어야 하고, 기획자가 되어야 한다
- 3. 기획의 가치란 ‘그 기획이 고객의 가치를 높일 수 있는가?’ 이다 • 기획은 컨셉이나 차별화가 아니다
- 5. 3rd Stage : 플랫폼의 혁신이 필요 • 1st Stage : 제품이 부족한 시대. 기능이 있으면 팔리는 시대 • 2nd Stage : 제품이 넘쳐나면서 소비자와 제품이 만나는 플랫폼이 중요한 시대 • 3rd Stage : 플랫폼이 넘쳐나면서 고객이 선택하도록 해야 하는 시대
- 6. 고객에게 제안해야 한다 • ‘고객 가치’와 ‘라이프 스타일’ 제안 • 제안의 중심은 디자인
- 7. 무엇을 제안할 것인가? • 고객 가치와 라이프 스타일 • 제안은 1 > n 이 아닌, 1 > 1 이 되어야 한다 • 1을 알아야 한다
- 8. 제안을 창출하기 위하여 지적 자본이 중요 • 회사의 운명은 지적 자본을 얼마나 축적했는가에 의하여 결정 • 디자인 능력과 지성
- 9. 오직 디자이너, 즉 기획자만이 살아남을 수 있다 • 모든 기업은 이제 디자이너 집단이 되어야 한다
- 10. 자유 : 해야 할 일을 하는 것 • 자신이 어떤 행동을 취해야 하는지, 무엇을 해야 하는지 끊임없이 질문을 던지고 찾는 행위 • 사명, 신용, 믿음 • 해답은 고객에게 있다