The document discusses strategies for Get Out the Vote (GOTV) efforts. It notes that early and absentee voting have increased, with millions voting before Election Day. Off-year elections see large declines in turnout. The most effective GOTV methods include door-to-door canvassing, phone calls, and text messages. Contacts should provide information and motivation rather than just reminders, emphasize community and personal connections, and help voters make a concrete plan to vote. Scripts for calls and visits should focus on turnout goals and public records rather than just reminding voters. Effective GOTV efforts ramp up activities like calls, visits and visibility in the final days and focus on unlikely voters.

1. GOTV Get Out the Vote

3. Off-years: The Drop-off can kill you! 69.5 million - 29 million! - 19 million!

4. What Voters to Target? Using Traditional Voter Lists Sporadic Voters ID ’d Supporters 65+ Precincts Key Highly Supporting Demographics Key Highly Supporting Issue Voters GOTV Universe

6. Effectiveness of Types of Contact GOTV Tactic Relative Impact Door-to-door canvassing Most powerful Conversational phone call (completed in week before election) 50% of door-to-door canvass Text Message right before election (younger voters –group who got cell number) 30% of door-to-door canvass Door hanger left at un-contacted house (while canvassing in week before election) 10% of door-to-door canvass Scripted/rushed phone call (completed in week before election) 5% of door-to-door canvass Single piece of mail (in week before election) 5% of door-to-door canvass GOTV robocalls 0% of door-to-door canvass GOTV emails 0% of door-to-door canvass

11. Effective GOTV Scripts: Not just “reminding” to vote Hi Sue, this is Javier – I ’m a local volunteer from the O’Byrne campaign. Last month when the campaign called you promised to vote. Are you still planning on voting? Great! Turnout is predicted to be very high so I am glad you’re one of thousands of O ’Byrne supporters pledged to vote. As a campaign we ’ re hoping to get 4,500 people to the polls to win, and when we check the voter file after the election, I hope we see that you ’ re among the people who kept their promise to turn out this year. Thanks for helping us reach our goal! Your polling place is Hobart Elementary School. Do you know where that is? The campaign will be monitoring turnout at the polling stations tomorrow to ensure all our supporters have a chance to vote. When are you planning to vote? Do you need a ride? Any other questions? Thanks again for your vote. We ’ll see you at the polls! Have a great evening!

12. Effective GOTV Scripts: Not just “reminding” to vote Hi Sue, this is Javier – I ’m a local volunteer from the O’Byrne campaign. Last month when the campaign called you promised to vote. Are you still planning on voting? Great! Turnout is predicted to be very high so I am glad you’re one of thousands of O ’Byrne supporters pledged to vote. As a campaign we ’ re hoping to get 4,500 people to the polls to win. When we check the voter file after the election to see how we did, I hope you’re among the people who kept their promise to turn out this year. Thanks for helping us reach our goal! Your polling place is Hobart Elementary School. Do you know where that is? The campaign will be monitoring turnout at the polling stations tomorrow to ensure all our supporters have a chance to vote. When are you planning to vote? Do you need a ride? Any other questions? Thanks again for your vote. We’ll see you at the polls! Have a great evening! Local Remind of Commitment Part of the herd Public Record Making a Plan