John Smith is running for Congress in Indiana's 3rd district. His campaign plan outlines objectives of compelling messaging, building grassroots support, and fundraising goals. It details administration, messaging focusing on smaller government and lower taxes, positioning targeting middle income families, and an aggressive schedule. The budget allocates funds across expenses and analytics show voter targets and past elections. Grassroots engagement includes county chapters and social media involvement.

1. John Smith for CongressCampaign Plan

3. Build a grassroots network across the district.

4. Build a campaigncommittee of keyinfluentials.

5. Raise $400k for the Republican primary.

6. Raise $1.1 million for the generalelection.

8. Late July 2011 - Open campaigncheckingaccount – Rachel Plank, CPA

9. June 2011 – Begin signing up keyinfluentials for campaigncommittee – Larry Romero, campaign chairman

11. Positioning What do I want to say? Government spends too much of our money. Why do I want to say it? Because I believe it and it will connect to average non-political voters. Who do I want to listen? Middle income married two income families Is my message important/relevant to voters? Yes. Unemployment and taxes are up in the last 4 years in the district. How will I deliver this message? Aggressive speaking and public appearance schedule. Well funded online and offline advertising campaign.

12. Positioning Grid

13. Budget 20% salaries, office and overhead 7% cost of fundraising 5% polling 10% online ads/engagement 14% mail 5% phones 39% TV and radio

14. The Numbers 2008 voter turnout 62% - 2012 will be approx 60% 2008 198,340 total votes cast – 2012 approx. total votes cast will be 188,651 We will need 96,212 votes to win. Votes will come from Washington County 31% Taylor County 27% Bourbon County 19% White County 12% Zeller County 11%

15. 2008 vs. 2012 Anti-Republican sentiment has died down and Obama not as popular. Johnson for Congress campaign only raised $742k and only got 42% of the vote. Smith for Congress has better fund raising potential and incumbent was hit with another ethics violation last year.

16. Campaign Allies Centerville NFIB chapter Right to Life of Indiana Hucksaw Valley Deer Hunting Club Washington County Taxpayer Alliance Local Republican clubs

17. Schedule Important date Important date Important date Important date Important date Important date Important date Important date Important date Important date

18. Grassroots County chapters of Smith for Congress will meet monthly for planning and brief form candidate or campaign manager. Use facebook fan page to let fans choose yard sign, bumper sticker and t-shirt designs for the campaign. Public Google calendar will allow grassroots leaders to update campaign on specifics of all local events. “SmithText” mobile campaign will allow campaign to keep fans updated and current on day-to-day campaign activities and candidate travel.