John Smith is running for Congress in Indiana's 3rd district. His campaign plan outlines objectives of compelling messaging, building grassroots support, and fundraising goals. It details administration, messaging focusing on smaller government and lower taxes, positioning targeting middle income families, and an aggressive schedule. The budget allocates funds across expenses and analytics show voter targets and past elections. Grassroots engagement includes county chapters and social media involvement.

1. John Smith for CongressCampaign Plan

2. ObjectivesCreate a compelling and easy to remembercampaignmessage.

3. Build a grassroots network across the district.

4. Build a campaigncommittee of keyinfluentials.

5. Raise $400k for the Republican primary.

6. Raise $1.1 million for the generalelection.

7. WinAdministrationEarly July 2011 - State/Federallegalfilings of candidacy – Jared Stimson, attorney-at-law

8. Late July 2011 - Open campaigncheckingaccount – Rachel Plank, CPA

9. June 2011 – Begin signing up keyinfluentials for campaigncommittee – Larry Romero, campaign chairman

10. August 2011 – volunteer/activistsign-ups, volunteercoordinator Tim WellsMessage“If you can find it in the yellow pages government probably should not be doing it.” –Gov. Mitch DanielsFreeze all non military spending projects. Conduct year long public audit on all Government spending with full CSPAN coverage.Immediate “tax holiday” for all small business’ that gross less than 5 million annually.Replace Socialized National Healthcare and replace with Health Savings Accounts.

11. PositioningWhat do I want to say?Government spends too much of our money.Why do I want to say it? Because I believe it and it will connect to average non-political voters.Who do I want to listen?Middle income married two income familiesIs my message important/relevant to voters?Yes. Unemployment and taxes are up in the last 4 years in the district.How will I deliver this message?Aggressive speaking and public appearance schedule. Well funded online and offline advertising campaign.

12. Positioning Grid