Great Nonprofits Webinar

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Great Nonprofits Webinar

  1. 1. Perla Ni, CEO GreatNonprofits [email_address]
  2. 2. Have You Ever?…
  3. 3. Poll #1 <ul><li>How often do you read reviews of products/restaurants/movies/etc. before you make a purchasing decision? Never Rarely Sometimes Frequently Always </li></ul>
  4. 4. Trends in Online Shopping Most Shoppers Rely Heavily On Customer Reviews 65% of the time customer reviews are read “always” or “most of the time” prior to making a decision to purchase
  5. 5. “ Reviews” about nonprofits GreatNonprofits.org
  6. 6. Easy & Quick Way For LOCAL Nonprofits To Tell Their Story <ul><li>Average Local Nonprofit has 2 Full time staff and 30 volunteers </li></ul><ul><li>0 media mentions/year </li></ul><ul><li>0 Dir. Of Marketing </li></ul>
  7. 7. What Do Local Nonprofits Have? <ul><li>Goodwill </li></ul><ul><li>Volunteers - Stories of why they are devoting their free time to your nonprofit and what impact they have seen. </li></ul><ul><li>Clients - Stories of how they were helped by your nonprofit . </li></ul><ul><li>Donors - Stories of how they came to trust you and become passionate about supporting you. </li></ul><ul><li>Other community partners/stakeholders - Stories by your local government representative or corporate partner </li></ul>
  8. 8. Stories of Your Clients
  9. 9. Stories of Your Clients
  10. 10. Poll #2 <ul><li>Do you recruit volunteers online?  Yes No </li></ul>
  11. 11. Stories of Your Volunteers
  12. 12. Stories of Your Volunteers
  13. 13. Poll #3 <ul><li>Do you recruit donors online? Yes No </li></ul>
  14. 14. Stories of Your Donors
  15. 15. Stories of Your Donors
  16. 16. Badge For Your Website To Promote Confidence
  17. 17. A Nonprofits’ Experience Alicia Andrews, Associate Director Human Services Center corporation
  18. 18. A Nonprofits’ Experience
  19. 19. FAQ <ul><li>What If I Get A Negative Review? </li></ul><ul><ul><li>Respond to Review and Post “Comment” </li></ul></ul><ul><ul><li>Alert Moderator </li></ul></ul><ul><ul><li>Automatic filter for certain speech </li></ul></ul><ul><ul><li>People are used to reviews and sorting out which ones are credible </li></ul></ul><ul><ul><li>Take it as constructive criticism. No one expects you to be perfect </li></ul></ul>
  20. 20. Poll #4 <ul><li>Do you have at least one story about a client/project that you tell to potential donors? Yes No </li></ul>
  21. 21. Poll #5 <ul><li>Does everyone in your organization - from your board members to your volunteers -  know that story? Yes No </li></ul>
  22. 22. Poll #4 <ul><li>Do you have volunteers or clients or board members or donors who would have vivid and passionate stories to </li></ul><ul><li>tell about your work? Yes No </li></ul>
  23. 23. Poll #8 <ul><li>Have you asked them to share these stories?  </li></ul><ul><li>Yes </li></ul><ul><li>No </li></ul>
  24. 24. How To Write A Review
  25. 25. How To Write A Review
  26. 26. How To Write A Review
  27. 27. It’s about Storytelling
  28. 28. Let Your Supporters Be Involved and Do Your Marketing For You
  29. 29. Stories Show What You Do <ul><li>Vividly </li></ul><ul><li>Authentically </li></ul><ul><li>Clearly and with conviction </li></ul>A
  30. 30. How You Can Get Your Stories Out <ul><li>Don’t be afraid to ask your donors, board members, volunteers and clients to tell their story about you. </li></ul><ul><li>If they don’t tell your story - who will? </li></ul><ul><li>Tell real stories on your site, use it in your newsletters and brochures. Tell the stories to your staff, your clients, your volunteers and your donors </li></ul>
  31. 31. Questions and Answers

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