Search and Usability
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The document discusses how search engine optimization (SEO) and usability can work together to increase momentum for a website. It defines heuristics as rules of thumb or guidelines informed by research into user behavior and feedback. The document encourages optimizing how findability (search) and engagement (persuasive design) work together. It provides examples of heuristics around credibility, authenticity, and value proposition to improve SEO and the user experience.
![Chicago SES December 9, 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Cre8pc.com](https://image.slidesharecdn.com/seschicago08seousability03-1229183327500393-1/85/Search-and-Usability-1-320.jpg)
![Creating Momentum With Organic SEO and Persuasive Usability Heuristics ,[object Object],Copyright Cre8pc.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Search and Usability
- 4. Why Momentum? Copyright Cre8pc.com
- 6. Copyright Cre8pc.com What do these thingys do? ? Who is the site for? ? What does it do? ?How long has it been in business? If I click this, will I die? ? Where is the company located?
- 7. Copyright Cre8pc.com In image, not text Who? Only in logo, not repeated in content. Not reinforced. Where? No idea! Order from anywhere? What? Guitars sure, but why? For whom? What’s in it for ME if I buy from you?
- 11. Usability heuristic evaluations help SEO’s focus on your clients’ target market. Copyright Cre8pc.com
- 12. Thank you Copyright Cre8pc.com http://twitter.com/kim_cre8pc [email_address]