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Pleon @digbiz: comprendere il cliente
The document appears to be from a digital business forum held in Milan, Italy on November 16, 2010. It discusses three key competencies and understanding the customer. There are also discussions around developing social media campaigns, engaging with online communities, and positioning new products. Questions are asked about appealing to new stakeholders, turning users into advocates, developing activation campaigns, and monitoring issues before they become crises.
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Pleon @digbiz: comprendere il cliente
- 1. DIGITAL BUSINESS FORUM Milano, 16novembre 2011 Tuesday, November 16, 2010
- 2. TRE COMPETENZE Una soluzione Tuesday,November 16, 2010
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- 4. COMPRENDERE IL CLIENTE GianniCatalfamo European Director, Digital Tuesday, November 16, 2010
- 5. INTERAGIAMO! Domande, commenti? suTwitter segui:digbiz_2010 Twitter hashtag: #digbiz email: comunica@digbiz.it wifi login: EVENT/digbiz wifi password: forum Tuesday, November 16, 2010
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- 7. WELCOMETO... ...a brave newe-commerce world! Tuesday, November 16, 2010
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- 13. THE INTERNET’ KILLER APPLICATION WHATIS PEOPLE ARE. ? Tuesday, November 16, 2010
- 14. PEOPLE ARE THE INTERNET’ KILLERAPPLICATION PEOPLE ARE. ! Tuesday, November 16, 2010
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- 16. NOI LORO Campaign Insight A SOCIALMEDIA CAMPAIGN Tuesday, November 16, 2010
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- 20. WHO are wetargeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
- 21. WHO are wetargeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? CLEARLY DEFINED PROFILES Tuesday, November 16, 2010
- 22. WHO are wetargeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? DEVELOP A GOOD SEARCH SEED Tuesday, November 16, 2010
- 23. MAP & MONITOR COMMU NITIES WHO arewe targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
- 24. HAVE WE GOT ONE? WHOare we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
- 25. THEIR SANDBOX, THEIR RULES WHO are wetargeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
- 26. A Q :MY WEBSITE DOES NOT PPEAL TO THE NEWEST CROPOF HOLDERSSTAKE Tuesday, November 16, 2010
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- 36. Q : IS IT POSSIBLE TOM ISSUESBEFORE THEY BECOME CRISES ONITOR ?Tuesday, November 16, 2010
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- 38. TI SEI CHIESTO: •Ho identificato il mio target online, le caratteristiche, gli orientamenti? • Ho messo a punto un contenuto rilevante per comunicare con gli utenti anche fuori dal mio sito? • Sono pronto ad accettare regole non mie? Tuesday, November 16, 2010