The brand report card
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The document discusses 10 traits of successful brands including recognizing strengths and weaknesses, identifying areas for improvement, and competitive benchmarking. It defines a brand report card as assessing customer benefits, relevance over time, appropriate pricing based on consumer perception of value, proper positioning in consumers' minds, consistency while staying relevant, logical brand portfolios and hierarchies, effective marketing activities to build brand equity, understanding what the brand means to consumers, sustained support through examples, and maintaining balance in brand equity management. Strong brands combine attributes, image, service, and intangibles to create an attractive whole in consumers' minds.
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Brand report card
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Brands are an important asset that generates value either for customers or for shareholders. That value generates inflows of cash flow> There are different methods and this is a compact and efficient method>
Strategic Visioning Workshop Outline
A 2 day Workshop outline to discover the driving purpose of your company or brand. Facilitated by Invitro Innovation's Angela Koch in Singapore, Malaysia, Hong Kong, Indonesia, Thailand and Taiwan.
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Brand valuation methods and strategies
The document discusses various methods for valuing brands, including cost-based, income-based, and market-based methods. It also covers strategies for developing an effective brand, including defining the brand vision, positioning, and personality. Key aspects of an integrated branding and marketing strategy are outlined.
Brand Analytics Workshop
We coach Brand Leader on the principles of good analysis, how to assess health and wealth of the brand and turning your analytical thinking into strategic stories, projections and reports. We look at:
1. Principles of Good Analytics Gain more support for your analysis by telling analytical stories through data.
2. Health and Wealth of the Brand Assess brand situation looking category, consumer, channels, brand and competitors
3. Analytical stories get Decision Makers to “what do you think” stage Analysis turns fact into insight and data breaks form the story that sets up strategic choices.
4. Turn analytical thinking into projections Extrapolating data into the future, starts with what you are see in the current.
5. Monthly Brand Report Keep everyone on the team informed, engaged and aware of the strategic thinking
Research Design
The document discusses different aspects of research design including what research design is, its key components, and types of research design. It defines research design as the arrangement of conditions for collecting and analyzing data to combine relevance to the research purpose with efficient procedures. The main components of research design discussed are sampling design, observational design, statistical design, and operational design. It also outlines features of a good research design and key concepts like dependent and independent variables, extraneous variables, control, and research hypotheses. Finally, it discusses research design for exploratory, descriptive, diagnostic, and hypothesis-testing research studies.
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Mma6e chapter-10 final
This document discusses developing an effective brand positioning strategy. It explains that firms must differentiate their brands to occupy a distinctive place in the target market's mind. Effective positioning requires understanding consumer needs and competition. A firm identifies consumer segments, targets a segment it can satisfy, and positions its offering for that target. Good positioning clarifies a brand's essence, benefits, and uniqueness. It also identifies important points-of-parity and points-of-difference versus competitors. Finally, a brand mantra captures the brand's core essence in 3-5 words to guide marketing decisions.
Targeting and positioning
This document discusses targeting and positioning strategies. It outlines four targeting strategies: standardization, differentiation, focus, and customization. It then discusses the key elements of positioning, including target market, differential advantage, and communicating that advantage. There are three types of positioning: functional, symbolic, and experiential. Positioning can be done to highlight features, benefits, specific uses, segments, or compete with other products. The document provides examples of how Mahindra, Tata Motors, and Maruti have defined their value propositions for different target customers.
CV-Prakash Ranjan
Prakash Ranjan has over 12 years of experience in sales, marketing, business development, and customer relationship management. He is currently an Area Sales Manager at Star India Pvt. Ltd. where he manages a team that handles sales in Thane and Raigarh. Previously, he held key account manager roles at HCL Infosystems Limited and sales supervisor roles at Asian Paints Limited. He is seeking a challenging role in business development, client servicing, or sales and marketing where he can utilize his proven skills in managing, planning, and organizing.
INTRODUCTION TO MARKETING
The whole effort is to support and uplift beginners in marketing who search essentials in marketing.
Reference Test Book - Principles of Marketing
15th Edition
By
Phillip Kotler
Gary Armstrong
RAJEEV
Rajeev Mathuria has over 15 years of experience in sales and marketing roles. He has worked for companies like Pernod Ricard India, Diageo India, and United Spirits Limited. Currently he is a Regional Sales Executive at Pernod Ricard India, where he manages sales operations and a team. He has consistently exceeded sales targets and grown market distribution and sales. Rajeev holds a B.Com degree and is pursuing an MBA.
MGMT449 chap001
This document defines strategy and explains why it is important for businesses. It discusses that strategy involves analyzing a company's current situation, vision for the future, and developing an action plan to get there. Strategy is about how a company will attract customers, compete with rivals, position itself in the market, capitalize on opportunities, and achieve its performance goals. Having a strong strategy is important because it specifies the actions a company will take to improve its financial performance, competitive position, and gain a sustainable advantage over rivals. The document also notes that a company's strategy should evolve over time in response to changing market conditions.
Build a Brand From scratch
This document provides information on how to build a strong brand identity from scratch. It discusses defining a brand's core identity through leadership brand types, identity elaboration, proof points, role models, positioning, and associations. It also covers selecting target markets through various segmentation approaches. Additional topics include points of difference/parity, overcoming negative perceptions, developing a brand mantra, and conducting brand audits. The overall message is that thoroughly understanding these brand identity and positioning fundamentals is key to creating a distinctive brand that resonates with customers.
CV-Prakash Ranjan
Prakash Ranjan has over 12 years of experience in sales, marketing, business development, channel management, and customer relationship management. He is seeking a challenging role using his proven skills in managing, planning, and organizing. He has a track record of success developing effective teams and meeting sales targets. His areas of expertise include new business development, relationship management, promotional activities, and team management. Currently he is an Area Sales Manager at Star India Pvt. Ltd. where he is responsible for revenue, collections, market share, and managing distributor relationships.
Ramesh kumar , fmcg sales management & business development professional
An accomplished, results focused sales management professional with a strong work ethic, vision, leadership and extensive 19 plus years of experience of which, 8 plus years of demonstrable track record of successful development of territory and business in FMCG Sales, Marketing & Distribution of Food & Beverages in all the Trade Channels, and Key Accounts with conglomerates and multinationals in Middle East and India.
GTM and rebranding of a famous snacks retailer in Aurangabad.
This report consists of go-to-market strategy and visual rebranding of a famous snacks retailer based out of Aurangabad, Maharashtra.
This was a class project assignment and the snacks retailer mentioned in the report has no connection with the assignment.
Developing product strategy
The document discusses developing product strategy. It outlines that a successful strategy helps achieve coordination, defines resource allocation, and leads to a superior market position. A good product strategy includes: the objectives, strategic alternatives, customer and competitor targets, core strategy, and supporting marketing mix and programs. Strategic alternatives center around long-term profits, growth, new segments, efficiency, and existing customers. Brand equity provides value to customers and the firm through enhanced interpretation, confidence, satisfaction, loyalty, and competitive advantage. Strong brands have a clear identity, value proposition, position, consistency, and system that is tracked and invested in over time.
Motorpoint Presentation Final
Motorpoint is a used car retailer with 15 years of experience but lacks a clear brand identity. The summary analyzes Motorpoint's current situation and recommends focusing on improving the customer experience to differentiate in a competitive market. An integrated branding strategy is suggested to communicate a consistent message across advertising, websites, and social media with a goal of increasing brand equity and customer loyalty.
Determine your brand focus
This document discusses the importance of establishing a clear brand strategy. It defines what a brand is and explains that a brand strategy should be based on a brand's past reputation, present experiences, and future expectations. It also explores why brands are important for differentiation, connecting with people, adding value, and signifying change. Additionally, it covers topics like brand valuation, architecture, planning, research, archetypes, and storytelling to effectively develop a strong brand.
Satyankumar Bhilware
Sir/ Madam,
I am happy to send you my resume for senior post (Sales). In researching the FMCG /Beverages /Foods & Consumer Durables industry, I noted Ethical Globule's leadership position in Sales and development and in making its products available to underprivileged populations. Having decided to develop a career in Beverages/FMCG/Foods & Consumer Durables sales and marketing, I am excited about the prospect of making a contribution to Ethical Globule's worldwide sales force, and I am attaching a resume for your review.
In several years of professional sales experience, I can list these achievements, which highlight my selling and leadership skills:
Earned designation as top performer in my region for four consecutive quarters
Received several letters of commendation from new customers for excellent customer service
Assisted in the training of new-hires in the sales organization and contributed to the update of the selling skills module of the training program
In the current tough marketing environment, I understand how essential it is to master the art of selling products while providing sustained, exceptional customer service, which exceeds client expectations. I am eager to learn the product knowledge essential to presenting both products effectively to physicians. A natural 'people-person,' I look forward to meeting physicians and to representing Ethical Globule's products to them.
Respected Sir,
Thank you in advance for reviewing my resume. I look forward to the opportunity to meet with you in a face-to-face interview, where you can assess first-hand the qualities of excellence and leadership I hope to bring to your organization.
Kind Regards,
Satyann Kumar
Parle Agro Pvt. Limited
Regional Sales Manager
West- India
Indore, M.P. INDIA
Mobile – 098933-53197
Positive attitude always breeds you motivation and optimistic approach towards your dream and that attitude brings you more enterprising towards opportunities that come your way. Positive attitude always leads to positive action and positive action always leads to positive result and this will leads to encourage others support and help of your endeavors to bring you the success.
Success is the natural consequences of consistently applying the fundamentals
Abhilash-Sarang Resume new add - Copy
This document provides a summary of Abhilash C. Sarang's professional experience and qualifications. It includes his current role as a Senior Sales Executive at Gravis Foods Pvt Ltd since June 2016, where he handles general trade and leads teams towards achieving business objectives and sales goals. Previous roles included Sales Executive positions at Indagro Foods Ltd from 2014 to 2016 and Venky's India Ltd from 2007 to 2014. He also held roles as a Home Loan Counsellor at ICICI Home Finance Co from 2003 to 2007 and as a Store Keeper at Prashanth Project Ltd from 1998 to 2003. Abhilash has an EMBA in Retail Management and a B.A. degree.
TK Linkedin
Tanisha Kaul has over 10 years of experience in marketing roles across multiple industries. She has worked at Panasonic India as Product Head for their digital camera and camcorder division, at Diageo India as Senior Marketing Manager for their travel retail division, and at Pernod Ricard India and Sony India in various marketing manager roles. She holds an MBA in Marketing and International Business from Amity Business School and has a strong track record of exceeding sales targets and implementing successful marketing strategies.
Raju Mishra resume linked in
Raju Mishra has over 7 years of experience in marketing, sales, business development, customer relationship management, and team leadership roles in the FMCG and retail industries. He is currently a Zonal Sales Officer at Hindusthan Unilever Limited in West Bengal, where he manages sales operations, distribution channels, and achieves sales targets. Previously he held roles at Shree Shaym Electech, Compaq, and Sankalp Retail, gaining experience in brand promotion, account management, and store operations.
Amit Nag .word Pad
Amit Nag has over 14 years of experience in sales and marketing in the automotive, insurance, and banking industries. He is currently a Territory Manager for a group insurance company, where he formulates and implements sales strategies to drive business growth. Previously, he held roles such as Senior Corporate Sales Manager and Branch Head for HDFC Life Insurance, where he exceeded sales targets and won numerous awards. He has a track record of developing high-performing sales teams and establishing new markets.
shiva resume
Shiva Prasad has over 9 years of experience in senior management roles involving corporate sales, marketing, business development, and customer relationship management. He is currently the Branch Manager at MYKA GIFTING PVT Ltd. in Hyderabad, where he is responsible for all branch operations and has successfully introduced many top corporate clients to the company.
Kiran Baby - CV
Kiran Baby is seeking a challenging position in marketing and sales with an established organization in Bahrain. He has over 6 years of experience in sales, marketing, customer relationship management, and team management. Currently he works as a Group Marketing Specialist for Shaheen Group in Bahrain, where he is responsible for business planning, sales strategies, developing new products and markets, and maintaining client relationships. Kiran holds an MBA in marketing and finance and has received several performance awards throughout his career.
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Ramesh kumar , fmcg sales management & business development professional
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GTM and rebranding of a famous snacks retailer in Aurangabad.
GTM and rebranding of a famous snacks retailer in Aurangabad.
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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How to Maximize Sales Using Social Commerce
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We will discuss:
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
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◇面对父母的压力，希望尽快拿到；
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◇申请留学生创业基金
留信网认证的作用:
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Learn various courses and get employment opportunities.
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Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Influencer Marketing Master Class - Alexis Andreasik
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学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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The brand report card
- 1. The Brand Report Card Group 8 - Brand Baaja Baaraat Bobade Prathamesh | Hiteshwar Gaur | Pragya Sancheti | Tanmay Sah
- 2. Ten Traits of successful brands ● Recognize strengths and weaknesses ● Identify areas for improvement ● Competitive Benchmarking What is a Brand Report Card?
- 3. 1. Benefits customer desire Combining attributes, image, service and intangibles to create an attractive whole
- 5. 2. Relevant Stay on the leading edge in the product arena and tweak intangibles to fit the times
- 7. 3. Pricing Base pricing on consumers perception of Value
- 8. INR 30 for 750ml INR 16 for 750ml
- 9. 4. Proper Positioning ❏ Longest motorcycle production run of all time ❏ Intense Customer Loyalty ❏ Very Long Waiting Times Occupy particular niches in consumers minds
- 10. ● Target Segment ● POP ● POD ● Tapped youth by pitching freedom, independence and adventure ● Improved Fuel Efficiency ● Built an aura about the brand
- 11. 5. Consistency Balance between continuity in marketing activities and change to stay relevant
- 12. 6. Portfolio and hierarchy that make sense Different brands for different market segments
- 13. Branded House vs House of Brands
- 14. 7. Marketing activities to build brand equity
- 15. A brand is made up of all marketing elements that can be trademarked Strong brands mix and match these elements to enhance or reinforce consumer awareness or brand image. Different marketing activities build brand equity by educating customers about how, when & why the product is used. Advertising is a pull function to create brand demand and trade promotion a push medium Coca Cola
- 16. 8.Understanding what brands means to Consumers Managers of strong brands appreciate the totality of their brand’s image As a result managers should be able to work with the brand with confidence Managers should also be clear whether any given action will dovetail nicely with the brand or create friction.
- 17. Awareness (depth & breadth) Association in memory (strong, favourable & unique) 9. Sustained Support Examples
- 18. The value of balance Brand Equity Management system
- 21. Brand Equity as a Bridge Power of brand lies in the minds of consumers Consumer Knowledge is heart of brand equity Brand Equity is the Strategic Bridge from past to future
- 22. Thank you.