i have completed this assignment during my graduation. i hope it will help you guys for completing your work.

1. Assignment on
Brand Product Matrix
Strategic Brand Management
Paper submitted to
S.M. Monirul Islam
Assistant Professor
DBA, NUB
Paper submitted by
Date of submission: 22/08/2015
Name ID Section
Dharmendra Mondal BBA 120261628 10A
Shah Wadiya Tanzeem BBA 120261631 10A
MD Golam Nobi BBA 120261630 10A
Ashfaqur Rahman BBA 120261641 10A
Al Touhid Hasan BBA 120261646 10A

2. Brands
Brand Product Matrix of Unilever
Products
Sham
poo
Soap Con
ditio
ner
Dete
rgent
Face
wash
Cre
am
Body
wash
Pow
der
Hand
wash
Petrol
iam
jelly
Body
lotion
Tooth
paste
deod
orant
Body
spray

3. Figure: Brand product matrix of Unilever
Brand Portfolio of Unilever:
1. Dove: Under Dove Unilever provide six products those are as follows
A. Shampoo
B. Soap
C. Conditioner
D. Face was
E. Cream
F. Body lotion
G. Deodorant
2. Lux: Under Lux Unilever provide two products those are as follows
A. Soap
B. Body wash
3. Pond’s: Under Ponds Unilever provide four products those are as follows
A. Face wash
B. Cream
C. Powder
D. Body lotion
4. Lifebuoy: Under Lifebuoy Unilever provide two products those are as follows
A. Soap
B. Hand wash

4. 5. Vaseline: Under Vaseline Unilever provide three products those are as follows
A. Face wash
B. Petroliam jelly
C. Body lotion
6. Fair & lovely: Under Fair & lovely Unilever provide three products those are as follows
A. Face wash
B. Cream
C. Body lotion
7. Surf excel: Under Surf excel Unilever provide only one product that is
A. Detergent
8. Sunsilk: Under Sunsilk Unilever provide two products those are as follows
A. Shampoo
B. Conditioner
9. Clear: Under Clear Unilever provide two products those are as follows
A. Shampoo
B. Conditioner
10. CloseUp: Under CloseUp Unilever provide only one product that is
A. Toothpaste
11. Pepsodent: Under Pepsodent Unilever provide only one product that is
A. Toothpaste
12. Wheel: Under Clear Unilever provide two products those are as follows
A. Soap
B. Detergent
13. Rin: Under Rin Unilever provide only one product that is
A. Detergent
14. AXE: Under AXE Unilever provide two products those are as follows
A. Deodorant
B. Body spray
15. Rexona: Under Rexona Unilever provide only one product that is
A. Deodorant

5. Product Portfolio of Unilever:
1. Shampoo: Under Shampoo Unilever provide three brands those are as follows
A. Dove
B. Sunsilk
C. Clear
2. Soap: Under Soap Unilever provide four brands those are as follows
A. Dove
B. Lux
C. Lifebuoy
D. Wheel
3. Conditioner: Under Conditioner Unilever provide three brands those are as follows
A. Dove
B. Sunsilk
C. Clear
4. Detergent: Under Detergent Unilever provide three brands those are as follows
A. Surf excel
B. Wheel
C. Rin
5. Face was: Under Face wash Unilever provide four brands those are as follows
A. Dove
B. Ponds
C. Vaseline
D. Fai & lovely
6. Cream: Under Cream Unilever provide three brands those are as follows
A. Dove
B. Ponds
C. Fai & lovely
7. Body wash: Under Body wash Unilever provide only one brand that is
A. Lux
8. Powder: Under Powder Unilever provide only one brand that is
A. Ponds

6. 9. Hand wash: Under Hand wash Unilever provide only one brand that is
A. Life buoy
10. Petroliam jelly: Under Petroliam jelly Unilever provide only one brand that is
A. Vaseline
11. Body lotion: Under Body lotion Unilever provide four brands those are as follows
A. Dove
B. Ponds
C. Vaseline
D. Fair & lovely
12. Tooth paste: Under Tooth paste Unilever provide two brands those are as follows
A. CloseUp
B. Pepsodent
13. Deodorant: Under Deodorant Unilever provide three brands those are as follows
A. Rexona
B. AXE
C. Dove
14. Body spray: Under Body spray Unilever provide only one brand that is
A. AXE