Brands need to tell compelling stories on social media to engage consumers. As consumers are exposed to thousands of brand messages daily, brands must create personal and relevant content to avoid being "unfollowed". Effective brand storytelling involves using multimedia like video and images to tell stories that consumers can relate to.
We love to hear stories since we were a kid
There is something in stories that kept us engage.
As it turned out somehow we are programmed to seek and make sense of the world through narratives. Anthropologists contend that 70 percent of everything we learn is through stories. Even as we grow into stubborn adults set in our ways, we fundamentally remain a storytelling
species.
Brand knew about this.
That's why nowadays, more brands are approaching the way to become a great storyteller! They tell compelling stories about the brand while still hold truth to their brand's essence or DNA.
Despite there are many stories been shared by brands, actually we can categorize the stories into 7 basic themes.
Here are the 7 basic plots with examples from some famous brands.
Instagram has attracted a huge number of users and brands are looking to see how to leverage this platform to engage with their consumers. This is my POV, with a lot help from references I found online. I also have added information from measurement and analytics perspective.
The Art of Story Telling using Social MediaSimplify360
Story telling is the fundamental aspect of social media. How you do it depends on you and your business goals. The presentation looks into the aspect of story telling using various media and platforms.
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
This presentation was from a panel I sat on called Supercharging Your Business Growth Through Storytelling for the NY Technology Council. The focus of the panel was to explain why storytelling has become such an integral part of marketing campaigns and to provide tips to brands and marketers on how to develop better storytelling techniques.
Echte interactie ontstaat pas als door crowdsourcing nieuwe, unieke verhaallijnen ontstaan. Verschillende soorten content vertellen via meerdere kanalen samen een verhaal. Transmedia Storytelling is daarmee een belangrijke aanjager van betrokkenheid. Rob Prass legt uit hoe dit werkt.
Telling your story presentation (with notes)jbrown935
I recently spoke with hunger advocates from across Arkansas at the 2015 Arkansas Hunger Alliance. We talked about strategies to tell your brand's story and how to get your entire team on board to share the story. Most importantly, though, we discussed strategies on how to keep everyone in your organization telling the same story to everyone they meet.
Learn how to promote your business. This deck will give you the formula to create a perfectly simple brand positioning statement that will take your company to new heights. Slides taken from How to Tell Your Brand's Story, a class taught by MIke Troiano at the Intelligent.ly Boston campus. Learn more from the experts by visiting http://intelligent.ly/learn
Die Gestaltung von Benutzerschnittstellen zwischen Mensch und Maschine stellt Einsteiger und bisweilen auch Fortgeschrittene vor Rätsel. Warum funktionieren manche Schnittstellen, manche aber wieder nicht? Warum ist Ästhetik nicht unbedingt ein Erfolgskriterium? Interaction Design ist zu großen Teilen ein erlernbares Handwerk, das bestimmten Regeln folgt. Zehn dieser Regeln stellt Stefan Nitzsche vor und zeigt Beispiele, wie man es machen kann und wie man es nicht machen sollte.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
Intelligent storytelling: How to write good stories for social mediaIoana Barbu
Storytelling for social media is not just about magic tales. Your brand is not about products, is about the stories users can see building trough your products and services, with your brand. so start telling them the right stories. With intelligent storytelling.
Presentation: Effective Use Of Content to Drive Healthcare Campaigns
Presented by: Tom Miale, Director, Multimedia Engagement, MultiVu
www.bdionline.com
We love to hear stories since we were a kid
There is something in stories that kept us engage.
As it turned out somehow we are programmed to seek and make sense of the world through narratives. Anthropologists contend that 70 percent of everything we learn is through stories. Even as we grow into stubborn adults set in our ways, we fundamentally remain a storytelling
species.
Brand knew about this.
That's why nowadays, more brands are approaching the way to become a great storyteller! They tell compelling stories about the brand while still hold truth to their brand's essence or DNA.
Despite there are many stories been shared by brands, actually we can categorize the stories into 7 basic themes.
Here are the 7 basic plots with examples from some famous brands.
Instagram has attracted a huge number of users and brands are looking to see how to leverage this platform to engage with their consumers. This is my POV, with a lot help from references I found online. I also have added information from measurement and analytics perspective.
The Art of Story Telling using Social MediaSimplify360
Story telling is the fundamental aspect of social media. How you do it depends on you and your business goals. The presentation looks into the aspect of story telling using various media and platforms.
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
This presentation was from a panel I sat on called Supercharging Your Business Growth Through Storytelling for the NY Technology Council. The focus of the panel was to explain why storytelling has become such an integral part of marketing campaigns and to provide tips to brands and marketers on how to develop better storytelling techniques.
Echte interactie ontstaat pas als door crowdsourcing nieuwe, unieke verhaallijnen ontstaan. Verschillende soorten content vertellen via meerdere kanalen samen een verhaal. Transmedia Storytelling is daarmee een belangrijke aanjager van betrokkenheid. Rob Prass legt uit hoe dit werkt.
Telling your story presentation (with notes)jbrown935
I recently spoke with hunger advocates from across Arkansas at the 2015 Arkansas Hunger Alliance. We talked about strategies to tell your brand's story and how to get your entire team on board to share the story. Most importantly, though, we discussed strategies on how to keep everyone in your organization telling the same story to everyone they meet.
Learn how to promote your business. This deck will give you the formula to create a perfectly simple brand positioning statement that will take your company to new heights. Slides taken from How to Tell Your Brand's Story, a class taught by MIke Troiano at the Intelligent.ly Boston campus. Learn more from the experts by visiting http://intelligent.ly/learn
Die Gestaltung von Benutzerschnittstellen zwischen Mensch und Maschine stellt Einsteiger und bisweilen auch Fortgeschrittene vor Rätsel. Warum funktionieren manche Schnittstellen, manche aber wieder nicht? Warum ist Ästhetik nicht unbedingt ein Erfolgskriterium? Interaction Design ist zu großen Teilen ein erlernbares Handwerk, das bestimmten Regeln folgt. Zehn dieser Regeln stellt Stefan Nitzsche vor und zeigt Beispiele, wie man es machen kann und wie man es nicht machen sollte.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
Intelligent storytelling: How to write good stories for social mediaIoana Barbu
Storytelling for social media is not just about magic tales. Your brand is not about products, is about the stories users can see building trough your products and services, with your brand. so start telling them the right stories. With intelligent storytelling.
Presentation: Effective Use Of Content to Drive Healthcare Campaigns
Presented by: Tom Miale, Director, Multimedia Engagement, MultiVu
www.bdionline.com
A presentation I created after the SF Giants won the World Series in 2012. Talks about the importance of having a brand narrative and how over time, each story collectively makes up the DNA of how that brand is perceived
In this set you will finf the same slides than from the Masterclass in San Sebastian last year, but I have added some since I have been working with Robert Pratten, Transmedia Storyteller Ltd., where we focus on some game mechanics and specific preparation for a project using a lot of platforms and social media to be implemented in the tool named Conducttr.
These slides are meant for the students of the Master Transmedia at Sciences PO Grenoble, May 23rd 2012.
Spreadable Media: How to Make Word of Mouth Work for YouSocial Media Today
Today's marketers are facing a reset on their understanding of how web 1.0's "stickiness" has been supplanted by web 2.0's "spreadability." Great content is shared, and that has major implications for brands around the world. Audiences want to engage with brands, but it requires the fine art of "listening" and building the zeitgeist that surrounds the brand's eco-system, so that the brand becomes part of the story. When brand marketers get spreadable media right, they foster an emotional relationship with the brand that should be at the heart of all brand strategy.
Listen to the archive for an in-depth look at how spreadable media is reshaping the contemporary understanding of content and messaging.
Journalists are more influential than ever. Although traditional media are suffering from a decline in revenues they reach more people than ever. There is no alternative to a sound media relations program.
Presentation about Word of Mouth Marketing and the role of creativity. By Willem Sodderland, Founder & CEO of Buzzer, Europe's leading Word of Mouth Marketing agency.
Digital Storytelling and Social Media for Sustainable Destinations, a presentation given at the ESTC destination workshop on the topics of storytelling, social media and how destinations can market their sustainability.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
WIN YOUR BRAND STRATEGY BY BRAND MASCOTThuPhiQuynh
PROPOSAL: WIN YOUR BRAND STRATEGY BY BRAND MASCOT
Proposed by Manga Media
Established in 2013, Manga Media has owned the great belongings and been one of 2D-3D Animation leading company in Vietnamese market
More than 60 talented artists/designers experiencing
over 15 years in this Industry. We believe we could satisfy
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Thomas Plennert: Brand Promoter 2.0. Lecture at Summer School 2010 (TU Braunschweig) on Corporate Communications 2.0.
Braunschweig, 2010-07-23.
Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2)
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3. “ In 1965, 80% percent of adults
could be reached with three 60-
second TV spots.
Today it requires 117 prime time
Commercials to produce the
same result ”
(Jim Stengel, Former GMO P&G)
@tmiale #BDI1
4. In the 80’s
you were
exposed to
700 brand
messages a
day
9. 67% say that a brand’s presence on social
shows that the band cares about their
generation
64% have “LIKED” a brand on
Facebook
56% think that social media is
a great way to find out what’s
new with a brand they like
Source- YPulse January 2012 Study
10. Top Reasons Millennials “Unfollow” a Brand
The brand sends too
many messages (59%)
Stopped liking the brand (14%)
Wanted their social network to be
more personal/for friends (12%)
Not enough sales or
promotion offers (10%).
Source- YPulse January 2012 Study
11. Millennials clearly use Social
Media to help stay informed of
what their brands are doing
They want their news feed
to be fun and engaging
When you turn on the fire hose
of traditional brand messaging
in to their news stream, you will
be “unfollowed”
15. CREATE
COMPELLING AND
RELEVANT
CONTENT
@tmiale #BDI1
16. “If a story is not about the hearer
he [or she] will not listen . . . A
great lasting story is about everyone or it
will not last. The strange and foreign is
not interesting--only the deeply personal
and familiar.”
― John Steinbeck, East of Eden
@tmiale #BDI1
24. ... To summarize
We are bombarded with brand To stand out from the rest
Messaging all day of the content, make your
message personal
Most of us don’t mind as long as
the content is interesting Multimedia is a great story telling
device and it’s more likely to be shared
The minute it’s not, we’re likely to
unfollow
•
... And they all lived happily ever after
@tmiale #BDI1
Brands as storytellers. I just came back from SXSW and what i found interesting is that a subject that creeped in to almost every session was the notion of storytelling. There were sessions on startups raising money through storytelling and getting jobs through storytelling. One of the things that i’ve been talking about with a lot of clients lately is the shift to the brand as a storyteller.
Lets start like all stories do with a “once upon a time”.
“ In 1965, 80% percent of adults could be reached with three 60-second TV spots. Today it requires 117 prime time Commercials to produce the same result ” (Jim Stengel, Former GMO P&G) Back then there were only a few ways for us to get brand messages. There were three TV networks. If you wanted to reach the consumer and you had the money, it was a no brianer- buy a few TV spots. Fast forward 20 years.
In the 1980’s, cable started to become more popular, the landscape became a bit more fragmented. (click) It’s estimated that you were exposed to over 700 brand messages a day (that includes TV spots, publications such as newspapers and magazines, etc.). Then the internet came along and changed things dramatically...
According to a NY Times article, the average person is exposed to between 3000 and 5000 brand messages a day depending on where you live. If you live in a city, it’s closer to the 5,000 end of the spectrum. Consumers are constantly being bombarded by ads and branding in pretty much every aspect of our daily lives. What effect has that had on us? Well, that depends on your age.
If you are a jaded Generation Xer (as I am), studies show that you are mostly immune to traditional advertising. For whatever reason, research shows that this generation feel independent, and their order of trust is to trust themselves first, then their friends, then others and then the media. Gen X is typically turned off by direct advertising, and hype. BUT...
If you are part of the “millennial” or Gen Y age group, studies show that your order if trust is a bit different. They are less jaded and don’t have as much of a distrust for traditional media. What I find most interesting about this demographic is that studies show that...
Millenials still like traditional advertising (TV commercials, etc)... BUT, (click) they also EXPECT their favorite brands to be on their social networks.
Y Pulse which is a great source for insights in to the millenial generation, surveyed college students on why they feel this way. (CLICK) 67% say that a brand’s presence on social shows that the band cares about their generation (Click) 64% have “LIKED” a brand on Facebook (click) 56% think that social media is a great way to find out what’s new with a brand they like
What I found more interesting is the reasons that people unfollow a brand. Number 1 by a longshot is that the brand sends too many messages. Nobody likes getting spammed
So, what can we take from this? Millenials use social media to keep informed of brands that they like, BUT (click) if you bombard them with traditional brand messaging you risk being unfollowed. (click) They want their news feed to be fun and more engaging So....
.... One of the best ways to engage with this social consumer is to be a story teller.
If you think about where we are today, we are now in an era where brands can bypass traditional media and tell their stories directly to their fans. Never before in the history of the world could virtually anyone publish content and have it seen by such a large potential audience.
Since the beginning of the internet, there has been an exponential increase in the amount of content that is available to us as consumers, the problem is that our attention span has not increased. That is the biggest problem with this paradigm. The easier it is for anyone to publish content, the greater the temptation to push “easy content”. What I mean by that is typical “brand messages”.... Things that can be seen as spam. The only way to get your signal through the noise... The only way that your message will resonate... is if it is QUALITY content.
But what type of content? Stories. They resonate with people. Recently at SXSW I wa approached by a student studying PR and Marketing. After trying to convince her to do something better with her life like become a doctor or a teacher, I told her that the greatest talent a marketer can have in this new world is the ability to write and tell a story. The ability to make something like a brand personal will always be an asset. One quote that I absolutely love on this topic is by John Steinbeck...
“ if a story is not about the hearer he (or she will not listen).” Make your brand personal to the social consumer.
One of the best examples in this shift to story telling is the introduction of the Facebook Timeline for brands. I was reading an article in Ad Age the other day and they described launch day this way “ it’s as if dozens of little corporate museums just launched on FaceBook”. Some of these “museum” type layouts are great and really work well. The NY times has done an excellent job showcasing old photos and articles”, they make the process of reporting personal. Some have really embraced this tool to tell a story. One of my favorite examples of this is :
Captain Morgan. Here you see the typical branded Facebook page. There are recipes and photos of people dressed as the Captain, again, very personal. But if you explore a bit, you’ll notice the timeline on the right. It allows you to go back in time and see pictures of the captain during different time periods. If you go all the way back to the 1800’s...
You’ll find a post about a party in 1890 where the captain cracked open a bottle of his private stock. Which turned these monthly dinners held by a “rich old miser” in to something unexpectedly awesome. This is content that I would not mind having in my news stream , I like to have the occasional Captain and Cola, I like the brand, and I find this story completely entertaining. I can only assume that others feel the same way I do because this page has over 1 million “likes”. That is over 1 million people that have volunteered to get brand messages sent to them. 1 million people that have volunteered to see advertisements. It’s a great example of storytelling.
Another great way to tell a story is to use multimedia. I really think that the reason infographics are so popular is because the best ones break down a bunch of information and use images to tell a story.
Obviously we can’t talk about this without mentioning The Old Spice guy. They really embraced social and multimedia, particularly when they started responding to Tweets and comments in near-real-time on their YouTube channel. The videos produced that day dwarfed their widely popular national commercials in YouTube views. But there are many other great examples of this...
I really love this piece put together by an ADHD website in the UK http://www.youtube.com/watch?v=DaEyuicY_nM It tells a simple story of how the world might look to someone with ADHD. It’s personal content.
The other great thing about MultiMedia is that it typically gets much more views. This is a study that we did a few months back where we analyzed over 10,000 releases over a one month period. As you can see the releases that told a story through multimedia garnered 77% more views. http://blog.prnewswire.com/2011/05/02/multimedia-content-drives-better-press-release-results/ One of the big reasons for this is that video is shared much more enthusiastically on Social Networks. Over that one month period, they were “shared” 3.5x more than text releases. A Multimedia News Release also greatly increases your SEO value since all assets are indexed individually by the search engines. Using multimedia is not only a great way to tell a story, but it is also a great way to increase potential views to your content This data is a bit old, but we are actually publishing a whitepaper on the Age of Video Engagement in a couple of weeks. I don;t have permission to show it yet, but I have been given permission to share one of the big takeaways. To me it’s fairly obvious, but “ You can’t treat video as an afterthought. If you do, its impact on your campaigns will be neutralized.” If you want access to the whitepaper, feel free to follow me on twitter @tmiale, and I’ll let you know when it’s available.