Journalists are more influential than ever. Although traditional media are suffering from a decline in revenues they reach more people than ever. There is no alternative to a sound media relations program.
The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTESClaudio Pires Franco
Conference programme
http://publishing.brookes.ac.uk/conference/by_the_book
ABSTRACT
Digital media are changing the ways in which books are produced and consumed. In their wide diversity, digital "books" (from enhanced ebooks, to story apps, to game books) challenge the borderlines between books and other forms of digital media. Digital books simultaneously diverge from print books, drawing on other genres and conventions linked to digital affordances, but are also remediating print books, in terms of content, genre conventions, aesthetics, and so on. This presentation starts proposing a typology of digital books that takes into account media convergence, multimodality and remediation from print. Which, by the way, the author thinks will never die out!
Conference committee
Benoȋt Berthou, University of Paris 13 (LABSIC)
Ernst-Peter Biesalski, HTWK, Leipzig
Alberto Cadioli, University of Milan
Pascal Durand, University of Liège
Miha Kovač, University of Ljubljana
Angus Phillips, Oxford Brookes University (Oxford International Centre for Publishing Studies)
Adriaan van der Weel, University of Leiden
Associate partners
Association for Publishing Education
Brill
Federation of European Publishers
The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTESClaudio Pires Franco
Conference programme
http://publishing.brookes.ac.uk/conference/by_the_book
ABSTRACT
Digital media are changing the ways in which books are produced and consumed. In their wide diversity, digital "books" (from enhanced ebooks, to story apps, to game books) challenge the borderlines between books and other forms of digital media. Digital books simultaneously diverge from print books, drawing on other genres and conventions linked to digital affordances, but are also remediating print books, in terms of content, genre conventions, aesthetics, and so on. This presentation starts proposing a typology of digital books that takes into account media convergence, multimodality and remediation from print. Which, by the way, the author thinks will never die out!
Conference committee
Benoȋt Berthou, University of Paris 13 (LABSIC)
Ernst-Peter Biesalski, HTWK, Leipzig
Alberto Cadioli, University of Milan
Pascal Durand, University of Liège
Miha Kovač, University of Ljubljana
Angus Phillips, Oxford Brookes University (Oxford International Centre for Publishing Studies)
Adriaan van der Weel, University of Leiden
Associate partners
Association for Publishing Education
Brill
Federation of European Publishers
Integration of social & mobile marketing Roger Warner, 8.11.11Rachel Aldighieri
Roger Warner\'s, Content and Motion, presentation from our Integration of Social & Mobile Seminar on Tuesday 8 November 2011. at DMA House. This was a repeat event from the one in September.
Integration of Social Media and Mobile (DMA UK Event, 08.11.11)Beyond
"The key to great marketing is never to stop thinking like your audience... Understanding the role your brand plays in people’s lives and knowing how to make it more relevant is crucial... "
John Hegarty, BBH. This presentation shows how we can learn a thing or two from this man when it comes to mobile/social marketing.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
a lot of advertisers doesn't use digital media to build up brand awareness. The reasons are often based on misunderstandings.
In this presentation I give an overview of the most important reasons for not using digital media for brand awareness objectives. Each statement is illustrated with an example of how content can be used to create brand awareness, each example shows that the most used statements are based on misunderstandings.
Earning Attention in the Age of the Connected CustomerEnergize
Annually, marketers spend 450 billion dollar on bought media attention. Every 11 seconds of the time we are awake, we get exposed to an advertising message. As a result, people zap, skip and block messages and bought brand attention looses its glory.
In this talk for the top Graduate Students and Alumni at the Erasmus University Rotterdam I discuss the powerful concept of Earned Attention. The presentation describes an alternation path to building brands in the digital age.
Brands that remain fixated on buying attention per second, inch or pixel will loose the battle of attention. Tomorrow’s effective brands prefer to talk with instead of to people. They activate their fans and create content worth sharing. This results in authentic brand conversations, whereas people become media themselves.
The Ipsos Strategy Partner Group works with the top 50 clients of the firm looking ahead to identify what's next for their businesses around the world.
Attending the Contagious conference is inspiration for new client conversations.
Integration of social & mobile marketing Roger Warner, 8.11.11Rachel Aldighieri
Roger Warner\'s, Content and Motion, presentation from our Integration of Social & Mobile Seminar on Tuesday 8 November 2011. at DMA House. This was a repeat event from the one in September.
Integration of Social Media and Mobile (DMA UK Event, 08.11.11)Beyond
"The key to great marketing is never to stop thinking like your audience... Understanding the role your brand plays in people’s lives and knowing how to make it more relevant is crucial... "
John Hegarty, BBH. This presentation shows how we can learn a thing or two from this man when it comes to mobile/social marketing.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
a lot of advertisers doesn't use digital media to build up brand awareness. The reasons are often based on misunderstandings.
In this presentation I give an overview of the most important reasons for not using digital media for brand awareness objectives. Each statement is illustrated with an example of how content can be used to create brand awareness, each example shows that the most used statements are based on misunderstandings.
Earning Attention in the Age of the Connected CustomerEnergize
Annually, marketers spend 450 billion dollar on bought media attention. Every 11 seconds of the time we are awake, we get exposed to an advertising message. As a result, people zap, skip and block messages and bought brand attention looses its glory.
In this talk for the top Graduate Students and Alumni at the Erasmus University Rotterdam I discuss the powerful concept of Earned Attention. The presentation describes an alternation path to building brands in the digital age.
Brands that remain fixated on buying attention per second, inch or pixel will loose the battle of attention. Tomorrow’s effective brands prefer to talk with instead of to people. They activate their fans and create content worth sharing. This results in authentic brand conversations, whereas people become media themselves.
The Ipsos Strategy Partner Group works with the top 50 clients of the firm looking ahead to identify what's next for their businesses around the world.
Attending the Contagious conference is inspiration for new client conversations.
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
Experiences and outcomes of STORIES.COOP, the first digital campaign to choose the storytelling tradition as a way of communicating the cooperative experience to the general public.
An initiative of ICA (International Co-operative Alliance) and Euricse (European Research Institute on Cooperative and Social Enterprises)
The slideshow has been presented during 2013 ICA general Assembly in Cape Town, 3 nov.
Browse, Connect, Share, Inspire: www.stories.coop
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
Similar to The media revolution never happened (20)
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
1. The Revolution never happened –
Why classical media are even more
powerful than ever.
Some thoughts about actual developments and
their impact on media relations management.
by Lutz Cleffmann
CEO ECCO Dü sseldorf/EC Public Relations GmbH
1
5. So the question is:
Why bother with the old media?
• Old media is for the elderly.
• Old media is for old products.
• We are young and innovative.
Our target group is online.
• Let‘s look for followers on facebook.
• Social media is the way forward.
5
6. But, is it the real picture?
Heidi Klum –
1.5 million
followers on
Facebook
Text
Jö Schieb – 1.2 million
rg
spectators in a regional TV
news show
6
8. People not only use traditional media,
they also trust in them
8
9. Journalists are still the decisive
gatekeepers,… they are under
but
pressure.
Information
Editing
Media
Content
9
10. This creates opportunities for sound
media relations programmes
• Establish a working relationship with editors
• Give editors the possibility to handle your product
• Create interesting stories
• Write them well and ready to use
• Offer exclusive pieces
• Tailor articles to the needs of specific media
Help journalists to do their job
10
11. Let‘s look at an example:
ZAGGmate keyboard for the iPad
One of the first keyboards
for the iPad with Bluetooth
connectivity and an
independent power pack.
Today sold in Europe
through Logitech.
11
12. What we did:
• Created a comprehensive media pack with ready to use
texts and photos.
• Checked the mailing list thoroughly
• Offering test samples to editors via e-mail
• Telephone contacts with selected editors
• Offering ZAGGmate for prize draws.
12
13. Some of the results
iPadLife
iMacLife
STUFF
Text
Text
Text
FHM
13
14. Another case: Smartphone cases
• You don‘t need to have a unique product to be successful with
media relations.
• Katinkas is a start-up company situated in Brandenburg.
• They started selling protective film for iPhones through eBay.
• Then they designed their own range of smart phone covers.
• Now they have their own brand for all kinds of smartphone
accessories.
• Katinkas is now present at Media Saturn and other big retailers,
14
15. Impact through intensive contacts with
editors
Freundin
Mädchen Contacts Katinkas Media Relations 2012
15
16. The big advantage of start-up
companies: Personality
Start-up companies have one big advantage over
established ones:
•There is always a founder or a group of founders following an idea.
•People like to read and hear about people.
•Be prepared to tell your story.
16
17. The Katinkas story
• A young mother living on benefits (Hartz IV).
• She got an iPhone as a birthday present from her parents.
• She wanted to protect this valuable present.
• She found ZAGG Invisible Shield protective film on the Internet.
• Because of the high freight costs she ordered 10 pieces.
• She sold the surplus on eBay.
• She found out that she was the first to sell this kind of stuff in the
German market.
• She made a business out of it.
17
18. Professional support for journalists is
a prerequisite for media coverage
Für Sie
w llfit
• There is onlyeanlittleechance that
F r u din
journalists "discover" your story
through their own research.
• You have to prepare your story in
a ready-to-use format.
• You have to find the right tone
when approaching journalists.
18
19. Media relations: Make or buy?
What do you need to run a successful media relations
program?
• A good understanding of the way writers and editors work
• A lot of time to build and keep contacts
• A good journalists database
• The capability to react fast and answer questions immediately
• Experience in tailoring contents for specific media needs
• A constant flow of newsworthy items to make your stuff valuable for
journalists
Sometimes it might be better to think of external support
instead of delivering a "mediocre product" to the media.
19
20. Thank you for your patience
I am looking forward to an interesting discussion
20