Michelin began publishing content like its restaurant guide over 100 years ago to encourage travel and tire sales. Brands then sought to influence mainstream media narratives by feeding them stories. With new media, brands can now tell stories directly to audiences across owned, paid and earned channels. Effective modern storytelling must take advantage of different media types and their distinct characteristics, using various strategies to amplify narratives throughout the media landscape.
Social Media Measurement, ROI and Business OutcomesTim Marklein
Presentation on "Social Media Measurement, ROI and Business Outcomes" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented to attendees of 2nd European Summit on PR Measurement, hosted by AMEC and IPR -- June 16, 2010 in Barcelona, Spain
Social Media Measurement, ROI and Business OutcomesTim Marklein
Presentation on "Social Media Measurement, ROI and Business Outcomes" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented to attendees of 2nd European Summit on PR Measurement, hosted by AMEC and IPR -- June 16, 2010 in Barcelona, Spain
The Thread Summit Keynote Speaker Shawn Amos, Founder & CEO (Freshwire) "Cont...Anne M. McCarthy
Shawn Amos is a seasoned curator of content. He has lived through the trends of the last 20+ years, and approaches content is a whole new way - with mindfulness...
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
Tools for Engagement: Social Media, Storytelling, Interactive Design and MoreSustainable Brands
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit www.sustainablebrands.com/digital_learning/communications/tools-engagement-social-media-storytelling-interactive-design-more
The Thread Summit Keynote Speaker Shawn Amos, Founder & CEO (Freshwire) "Cont...Anne M. McCarthy
Shawn Amos is a seasoned curator of content. He has lived through the trends of the last 20+ years, and approaches content is a whole new way - with mindfulness...
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
Tools for Engagement: Social Media, Storytelling, Interactive Design and MoreSustainable Brands
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit www.sustainablebrands.com/digital_learning/communications/tools-engagement-social-media-storytelling-interactive-design-more
Consumers, Culture, Media, and Brands - Guest lecture pt. IIHenri Weijo
How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.
NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak Penina Rybak
Storytelling is an age old educational and newly re-purposed digital marketing technique that’s been “rediscovered” by social media and communications management gurus and thought leaders. Everyone loves a good story. Stories are important because they provide patterns
of a life lived and patterns to embrace or reject, depending on the outcome. Stories give us concrete examples of a sequence of events, a way of problem solving, and a blueprint of a script for you to follow or deviate from when embarking on your own script. Whether on a quest for truth, justice, or The American Dream, chances are there’s a story for that embedded in a book, movie, TV show, or video game app.Harnessing the power of storytelling, of identifying archetypes, and implementing that knowledge, together with your resiliency, will help you transition from me to we, especially when it comes to entrepreneurship and marketing yourself in terms of your service or product. It enables you to learn from others, empathize with them, and become more flexible and adaptive when your own story changes and/or intersects with another’s.
Brand Orbits - A New Language for Marketing in a Non-Linear WorldMark Bonchek
What does it take to create loyalty in an age of channel proliferation and fleeting differentiation? The secret is building Brand ORBITS - Ongoing Relationships Beyond Individual Transactions.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
3. Once upon a time..
113 years ago Michelin became one of the first content marketers. It became, in part,
a media company. It made tyres in Clermont Ferrand, and had an interest in people
buying more rubber products. So it encouraged a behavioural change by publishing
content that inspired people to travel more – Le Guide Michelin, a list of tested, and
often exclusive, restaurants. And in France, there are few better emotive motivators
than food.
These were simpler times though, and already most brands were seeing that rather
than being the publisher of their own content, they needed to break through into
mainstream published content – the content governed by the media.
4. News drove the narrative..
Cue Ed Bernays, PR founding father and the man behind the Torches of Freedom
campaign in 1929. It was an integrated PR campaign intended to add to a brand story,
but it was first and foremost about milking the news reach and influence scope of the
mainstream press.
The narrative intentions were there, but news was its accelerant. Before long,
news became all-powerful and narratives – the things that wove story pieces
together, became translucent or invisible.
6. And storytelling in colour..
Although the 1980s saw an
expansion, diversification and
modernisation of conventional media
that heralded the change that was to
come later.
7. A two-way street again..
When the web came and the internet became mainstream, storytelling once
again had greater potential for brands, because we could foresee a two-way
street. We could see the eyes of the audience, just like Bernard Cribbens
imagined he was doing when he peered through the lens of the TV camera on
Jackanory in the past.
9. Now, the book never closes..
In recent years we’ve seen dramatic changes in the media landscape and the way that
people consume and share news and information. For starters it’s global and it’s 24/7.
For companies and brands, this has profound implications. It means that we have to
find entirely new ways to tell our stories. Today there are new channels, new tools,
new approaches…and new rules of engagement.
This is going to be a short story about storytelling. How stories have been told through all kinds of media, and how digital innovation has changed the scope and nature of storytelling.First though, a story about me, Snow White and the Seven Dwarves…
So here’s the contentious part right up front – in digital media circles we’re talking about brand storytelling or content marketing as if it’s a new phenomenon, but actually it has been around for years in PR. The problem is we’ve partly lost sight of how to do it or were constrained by media through which stories could reasonably be told. The internet has both set this right and given us big new opportunities.This is what the dictionary says about what a story is. PR certainly dabbled with fictitious tales, but it’s the ability to sustain narratives – through plots, successive incidents and interrelated dramas – that has given brand storytelling through public relations new wings.People often make a distinction between stories and characters – the backbone of the piece and those in the foreground, but in a planning sense they need to go hand-in-hand.
Although the 1980s saw an expansion, diversification and modernisation of conventional media that heralded the change that was to come later.
Surprise and shock. It will encourage people to share.