Presentation about Word of Mouth Marketing and the role of creativity. By Willem Sodderland, Founder & CEO of Buzzer, Europe's leading Word of Mouth Marketing agency.
This was originally presented at Vinitaly 2015 as part of 30 lessons in Wine Communications for Italian Brands (US focused) presented together with Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson. The 30 lessons cover packaging, website design, advertising, PR and social media.
Webinar with Joseph Jaffe, best-selling author of "Flip the Funnel: How to Us...Influitive
ย
In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel โ the mass media or awareness side. Best-selling author Joseph Jaffe challenges marketers to "flip the funnel" once and for all. That's the key takeaway from this webinar, moderated by Alex Shipillo, Senior Marketing Manager from Influitive, the advocate marketing experts.
Jaffe will share how, with a renewed focus and energy on customer experience, it is possible to turbocharge your sales and engage a few customers to spread the word to many. Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople.
This was originally presented at Vinitaly 2015 as part of 30 lessons in Wine Communications for Italian Brands (US focused) presented together with Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson. The 30 lessons cover packaging, website design, advertising, PR and social media.
Webinar with Joseph Jaffe, best-selling author of "Flip the Funnel: How to Us...Influitive
ย
In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel โ the mass media or awareness side. Best-selling author Joseph Jaffe challenges marketers to "flip the funnel" once and for all. That's the key takeaway from this webinar, moderated by Alex Shipillo, Senior Marketing Manager from Influitive, the advocate marketing experts.
Jaffe will share how, with a renewed focus and energy on customer experience, it is possible to turbocharge your sales and engage a few customers to spread the word to many. Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople.
Why finding the RIGHT stories and telling them well can make the difference between passive - and passionate - stakeholders. Presentation to higher education marketers and web developers at HighEdWeb Michigan 2013 on brand storytelling.
Digital Storytelling and Social Media for Sustainable Destinations, a presentation given at the ESTC destination workshop on the topics of storytelling, social media and how destinations can market their sustainability.
7 tips om de klant naar jouw bedrijf toe te laten komenErno Hannink
ย
Deze presentatie ga ik verzorgen tijdens jong MKB Forum 2010 - Kansen en mogelijkheden van online communicatie.
Het geeft 7 praktische tips hoe jij als ondernemer klanten naar je toe kunt laten komen via internet.
Presentation and workshop about Word of Mouth Marketing for the Brand Communication class at the UVA, Amsterdam, The Netherlands. By Willem Sodderland, Founder & CEO of Buzzer, Europe's leading Word of Mouth Marketing platform and Jorien Langedijk, WoM Wisdom Worker at Buzzer.
As part of the YellowCats innovation leader program Willem Sodderland and Robbert Cornelissen organised a presentation and workshop around Open Source Marketing, Word of Mouth and Storytelling
IL CORSO LINKEDIN4BUSINESS
Il corso รจ di livello intermedio, si parte dalle informazioni generali e dalle basi, come la compilazione efficace del profilo, per arrivare alle strategie e ai piani di lavoro.
Al termine avrai reso il tuo profilo efficace, espanso la rete di collegamenti, appreso le strategie di contatto e di utilizzo dei gruppi e soprattutto potrai in seguito applicarle autonomamente.
OBIETTIVI DEL CORSO
Creare consapevolezza sullo strumento
Creare motivazione per un impegno quotidiano
Trasferire nuove informazioni su LinkedIn
Insegnare tecniche di applicazione immediata
Insegnare le strategie adatte ai propri obiettivi.
A CHI E' RIVOLTO
Il Corso LinkedIn4business รจ rivolto a professionisti, imprenditori, manager di aziende, agenzie e PMI operanti in qualsiasi mercato che desiderino conoscere e imparare a utilizzare efficacemente per i propri affari questo innovativo strumento di social business.
Lโunico requisito รจ essere iscritti a LinkedIn e avere un profilo attivo.
Willem Sodderland, CEO of Europe's leading Word of Mouth Marketing agency Buzzer presents at the European Social Media Conference 2010 in Frankfurt on the 30th of november 2010.
IL CORSO LINKEDIN4BUSINESS
Il corso รจ di livello intermedio, si parte dalle informazioni generali e dalle basi, come la compilazione efficace del profilo, per arrivare alle strategie e ai piani di lavoro.
Al termine avrai reso il tuo profilo efficace, espanso la rete di collegamenti, appreso le strategie di contatto e di utilizzo dei gruppi e soprattutto potrai in seguito applicarle autonomamente.
OBIETTIVI DEL CORSO
Creare consapevolezza sullo strumento
Creare motivazione per un impegno quotidiano
Trasferire nuove informazioni su LinkedIn
Insegnare tecniche di applicazione immediata
Insegnare le strategie adatte ai propri obiettivi.
A CHI E' RIVOLTO
Il Corso LinkedIn4business รจ rivolto a professionisti, imprenditori, manager di aziende, agenzie e PMI operanti in qualsiasi mercato che desiderino conoscere e imparare a utilizzare efficacemente per i propri affari questo innovativo strumento di social business.
Lโunico requisito รจ essere iscritti a LinkedIn e avere un profilo attivo.
Corso LinkedIn per il business | Milano, 5 Marzo 2015Magoot
ย
Un corso dedicato allโimportanza di LinkedIn per lo sviluppo di relazioni dโaffari, con dati, tecniche e consigli per usarlo efficacemente.
Il corso alterna lezione frontale ed esercitazioni per verificare ed applicare immediatamente ciรฒ che si sta apprendendo.
Al termine della giornata full immersion i partecipanti avranno reso il proprio profilo efficace, espanso la rete di contatti, appreso le strategie di contatto e di utilizzo dei gruppi e potranno in seguito applicarle autonomamente.
In seguito verranno rilasciate dei materiali di ripasso e si avrร a disposizione unโora di tutoring personale via Skype con il docente per mettere a punto la propria strategia o chiarire dubbi e domande.
LinkedIn corso avanzato - Social Selling, Marketing e Comunicazione.pdfMagoot
ย
Il corso ideale per chi ha giร frequentato un corso base/intermedio o per chi fa giร un discreto uso di LinkedIn a livello personale ma vuole conoscere le tecniche e le strategie
per le vendite, il marketing e la comunicazione.
Un corso intensivo di una giornata per imparare ad utilizzare LinkedIn in modo efficace per migliorare le opportunitร di business per te e per la tua azienda.
Il corso alterna lezione frontale ad esercitazioni per verificare ed applicare immediatamente ciรฒ che si sta apprendendo.
Why finding the RIGHT stories and telling them well can make the difference between passive - and passionate - stakeholders. Presentation to higher education marketers and web developers at HighEdWeb Michigan 2013 on brand storytelling.
Digital Storytelling and Social Media for Sustainable Destinations, a presentation given at the ESTC destination workshop on the topics of storytelling, social media and how destinations can market their sustainability.
7 tips om de klant naar jouw bedrijf toe te laten komenErno Hannink
ย
Deze presentatie ga ik verzorgen tijdens jong MKB Forum 2010 - Kansen en mogelijkheden van online communicatie.
Het geeft 7 praktische tips hoe jij als ondernemer klanten naar je toe kunt laten komen via internet.
Presentation and workshop about Word of Mouth Marketing for the Brand Communication class at the UVA, Amsterdam, The Netherlands. By Willem Sodderland, Founder & CEO of Buzzer, Europe's leading Word of Mouth Marketing platform and Jorien Langedijk, WoM Wisdom Worker at Buzzer.
As part of the YellowCats innovation leader program Willem Sodderland and Robbert Cornelissen organised a presentation and workshop around Open Source Marketing, Word of Mouth and Storytelling
IL CORSO LINKEDIN4BUSINESS
Il corso รจ di livello intermedio, si parte dalle informazioni generali e dalle basi, come la compilazione efficace del profilo, per arrivare alle strategie e ai piani di lavoro.
Al termine avrai reso il tuo profilo efficace, espanso la rete di collegamenti, appreso le strategie di contatto e di utilizzo dei gruppi e soprattutto potrai in seguito applicarle autonomamente.
OBIETTIVI DEL CORSO
Creare consapevolezza sullo strumento
Creare motivazione per un impegno quotidiano
Trasferire nuove informazioni su LinkedIn
Insegnare tecniche di applicazione immediata
Insegnare le strategie adatte ai propri obiettivi.
A CHI E' RIVOLTO
Il Corso LinkedIn4business รจ rivolto a professionisti, imprenditori, manager di aziende, agenzie e PMI operanti in qualsiasi mercato che desiderino conoscere e imparare a utilizzare efficacemente per i propri affari questo innovativo strumento di social business.
Lโunico requisito รจ essere iscritti a LinkedIn e avere un profilo attivo.
Willem Sodderland, CEO of Europe's leading Word of Mouth Marketing agency Buzzer presents at the European Social Media Conference 2010 in Frankfurt on the 30th of november 2010.
IL CORSO LINKEDIN4BUSINESS
Il corso รจ di livello intermedio, si parte dalle informazioni generali e dalle basi, come la compilazione efficace del profilo, per arrivare alle strategie e ai piani di lavoro.
Al termine avrai reso il tuo profilo efficace, espanso la rete di collegamenti, appreso le strategie di contatto e di utilizzo dei gruppi e soprattutto potrai in seguito applicarle autonomamente.
OBIETTIVI DEL CORSO
Creare consapevolezza sullo strumento
Creare motivazione per un impegno quotidiano
Trasferire nuove informazioni su LinkedIn
Insegnare tecniche di applicazione immediata
Insegnare le strategie adatte ai propri obiettivi.
A CHI E' RIVOLTO
Il Corso LinkedIn4business รจ rivolto a professionisti, imprenditori, manager di aziende, agenzie e PMI operanti in qualsiasi mercato che desiderino conoscere e imparare a utilizzare efficacemente per i propri affari questo innovativo strumento di social business.
Lโunico requisito รจ essere iscritti a LinkedIn e avere un profilo attivo.
Corso LinkedIn per il business | Milano, 5 Marzo 2015Magoot
ย
Un corso dedicato allโimportanza di LinkedIn per lo sviluppo di relazioni dโaffari, con dati, tecniche e consigli per usarlo efficacemente.
Il corso alterna lezione frontale ed esercitazioni per verificare ed applicare immediatamente ciรฒ che si sta apprendendo.
Al termine della giornata full immersion i partecipanti avranno reso il proprio profilo efficace, espanso la rete di contatti, appreso le strategie di contatto e di utilizzo dei gruppi e potranno in seguito applicarle autonomamente.
In seguito verranno rilasciate dei materiali di ripasso e si avrร a disposizione unโora di tutoring personale via Skype con il docente per mettere a punto la propria strategia o chiarire dubbi e domande.
LinkedIn corso avanzato - Social Selling, Marketing e Comunicazione.pdfMagoot
ย
Il corso ideale per chi ha giร frequentato un corso base/intermedio o per chi fa giร un discreto uso di LinkedIn a livello personale ma vuole conoscere le tecniche e le strategie
per le vendite, il marketing e la comunicazione.
Un corso intensivo di una giornata per imparare ad utilizzare LinkedIn in modo efficace per migliorare le opportunitร di business per te e per la tua azienda.
Il corso alterna lezione frontale ad esercitazioni per verificare ed applicare immediatamente ciรฒ che si sta apprendendo.
El siguiente manual fue realizado por un equipo de estudiantes en maestria con la finalidad de brindar sugerencias a los docentes de educacion basica para la elaboracion de listas de cotejo como instrumento de evaluacion y facilitador de aprendizajes.
How does word of mouth relate to commerce via social networks ? That's what Willem Sodderland, Founder & CEO of Buzzer, talks about in this presentation. This presentation was given in Wiesbaden on 22 June 2011 at the Social Commerce conference from Horizont.
Willem Sodderland, Founder & CEO of Buzzer, Europe's leading Word of Mouth Marketing aganecy, presents at the Bridge2Food conference in Amsterdam on Sports & Performance Nutrition. Topic: Word of Mouth Marketing.
Presentation at the Voice of Brands seminar, Amsterdam, May 2011. Willem Sodderland, Founder & CEO of Buzzer, Europe's leading Word of Mouth Marketing agency, talks about the creativity that is needed to turn 'buzz' from a phenomenon into a communication discipline.
Spreadable Media: How to Make Word of Mouth Work for YouSocial Media Today
ย
Today's marketers are facing a reset on their understanding of how web 1.0's "stickiness" has been supplanted by web 2.0's "spreadability." Great content is shared, and that has major implications for brands around the world. Audiences want to engage with brands, but it requires the fine art of "listening" and building the zeitgeist that surrounds the brand's eco-system, so that the brand becomes part of the story. When brand marketers get spreadable media right, they foster an emotional relationship with the brand that should be at the heart of all brand strategy.
Listen to the archive for an in-depth look at how spreadable media is reshaping the contemporary understanding of content and messaging.
Succesvol storytelling begint met รฉรฉn belangrijke vraag: waarom doe je wat je doet en waar geloof je in? Pride PR organiseerde op 23 mei jongstleden een evenement waar werd uitgelegd hoe je tot betere PR- en communicatie en dus betere verhalen komt. Rob Westerik partner bij Pride PR en Patrick de Nekker van Earth Concepts, bekend van Earth Water vertelden hun inspirerende verhaal.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Barbara Juhasz, Carlsberg Group. Presented at Crowdsourcing Week Summit Geneva. For more information or to join the next event: http://crowdsourcingweek.com/
A presentation done for the Charlotte AMA talking about the opportunities and challenges that face marketers when it comes to online marketing and reputation/brand monitoring.
Presentation at the Seagriculture conference 2015 in Cherbourg by Willem Sodderland, Founder & Seaweirdo at Seamore. How do you market seaweed? Or how do you market seaweed as pasta? Take a look!
The rise of Word of Mouth vs. Ethics & Advertising LawWillem Sodderland
ย
Presentation by Buzzer's founder Willem Sodderland about the rise of Social Marketing and Word of Mouth Marketing in the context of ethics and advertising law. Part of the program of an annual meeting of the Dutch Advertising Law Council.
Buzzable Business - Vakbeurs Creatieve Industrie 2014Willem Sodderland
ย
Presentation given at the Vakbeurs Creatieve Industrie about making your business buzzable. Willem Sodderland is CEO of Buzzer, Europe's leading Word of Mouth agency and Buzzable, an innovation boutique.
Broccoli.com: the future of marketing in Fruit & VeggiesWillem Sodderland
ย
Presentation by Willem Sodderland, Founder & CEO of Buzzer. What is the future of marketing in Fruit & Vegetables ? 100 students invited to Enza's Student Experience will present their vision.
Presentatie door Willem Sodderland, CEO van Buzzer en lid van de commissie Social van de DDMA. Als voorlichting over de Code Social Media Marketing die begin 2012 werd aangenomen.
Guest lecture & work shop on Word of Mouth Marketing for the Rotterdam School of Management, Class of 2011. By Willem Sodderland, Founder & CEO of Buzzer, Europe's leading WoM agency.
Willem Sodderland is the CEO & Founder of Buzzer, Europe's leading Word of Mouth Marketing agency. He is presenting 'Word of Mouth, the Currency of Social Media', at the Social Media Marketing Tag in Winterthur, Switzerland, on the 8th of september 2010. The conference was organized by GS1.
Presentation about Word of Mouth Marketing by Willem Sodderland, Founder & CEO of Buzzer, Europe's leading WoM Marketing agency. As part of the CREA Fachworkshop 2009 in Hamburg, Germany.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
ย
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
1. Word of Mouth Itโs not what people hear, itโs what they share. slideshare.net/sodderland/adc2011 Willem Sodderland, Founder & CEO of Buzzer FFrankfurt, 6 May 2011
5. Wet snow. โWhen you broadcast your message, your audience may not be homeโ Steve Rubel, SVP, Director of Insights for Edelman Digital 150 million per day 1 billion per day
25. Claim ExperiencesBuzz Buzz Buzz Buzz! Buzz Buzz Buzz Buzz Buzz Buzz BuzzTools TM Itโs not what people hear, itโs what they share.
26. Integrating Advertising & Word of Mouth Brand & customer storytelling Brand & customer storytelling WoM-based briefings Truth well told & shared. Ads as conversation starters Live-testing small ideas