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Effective Use Of Content to Drive Healthcare Campaigns - BDI 7/19/12 Social Communications & Healthcare 2012: Case Studies & Roundtables

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Business Development Institute
Business Development Institute

Presentation: Effective Use Of Content to Drive Healthcare Campaigns Presented by: Tom Miale, Director, Multimedia Engagement, MultiVu www.bdionline.com

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#BDI1 @tmiale Using Content to Drive Campaigns Tom Miale (@tmiale) Director, Multimedia Engagement MultiVu
“ In 1965, 80% percent of adults could be reached with three 60- second TV spots. Today it requires 117 prime time Commercials to produce the same result ” (Jim Stengel, Former GMO P&G) @tmiale #BDI1
In... 3,000 - 5,000 Brand Messages A DAY!
#BDI1 @tmiale We are in an era where anyone can create and publish content
#BDI1 @tmiale CREATE COMPELLING AND RELEVANT CONTENT
#BDI1 @tmiale CONTENT IS ESSENTIAL FOR ORGANIC SEO
Visibility Photo@tmiale credit: http://www.flickr.com/photos/fortphoto/1746927016/ #BDI1
@tmiale #BDI1
#BDI1 @tmiale more multimedia = more views Increase in average online views per press release, when multimedia elements are added. Source: PR Newswire web analytics.
#BDI1 @tmiale Using multimedia in your releases increases journalist and public engagement According to internal sample research comparing press releases that contain multimedia with those that do not.
#BDI1 @tmiale
@tmiale #BDI1

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Effective Use Of Content to Drive Healthcare Campaigns - BDI 7/19/12 Social Communications & Healthcare 2012: Case Studies & Roundtables

  • 1. #BDI1 @tmiale Using Content to Drive Campaigns Tom Miale (@tmiale) Director, Multimedia Engagement MultiVu
  • 2. “ In 1965, 80% percent of adults could be reached with three 60- second TV spots. Today it requires 117 prime time Commercials to produce the same result ” (Jim Stengel, Former GMO P&G) @tmiale #BDI1
  • 3. In... 3,000 - 5,000 Brand Messages A DAY!
  • 4. #BDI1 @tmiale We are in an era where anyone can create and publish content
  • 5. #BDI1 @tmiale CREATE COMPELLING AND RELEVANT CONTENT
  • 6. #BDI1 @tmiale CONTENT IS ESSENTIAL FOR ORGANIC SEO
  • 7. Visibility Photo@tmiale credit: http://www.flickr.com/photos/fortphoto/1746927016/ #BDI1
  • 8. @tmiale #BDI1
  • 9. #BDI1 @tmiale more multimedia = more views Increase in average online views per press release, when multimedia elements are added. Source: PR Newswire web analytics.
  • 10. #BDI1 @tmiale Using multimedia in your releases increases journalist and public engagement According to internal sample research comparing press releases that contain multimedia with those that do not.
  • 12. @tmiale #BDI1