The Blogger's Roadmap: 9 Steps to Building an Editorial Calendar
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The document discusses how to build an editorial calendar to manage blog content planning. It provides 9 steps to create an editorial calendar: 1) get team buy-in, 2) choose a template, 3) determine planning period, 4) set publishing frequency, 5) brainstorm topics, 6) note important events, 7) diversify content types, 8) schedule content, and 9) remain flexible. The document encourages planning content well in advance and diversifying topic types such as blog posts, videos, and reports. It also includes worksheets to help identify target audiences, keywords, topics to cover, and potential contributors.
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The Blogger's Roadmap: 9 Steps to Building an Editorial Calendar
- 1. The Blogger’s Roadmap: 9 Steps to Building an Editorial Calendar Katherine Leonard @knleo
- 2. How do you earn new, high value customers online? ©2012 lonelybrand, LLC 2
- 3. We jumpstart digital communications programs every day. by choosing the perfect mix of digital services to target and acquire the right customer, and at an undeniable cost- benefit to full-time hires or traditional agencies. ©2012 lonelybrand, LLC 3
- 4. We know digital behaviors and the technology that creates movement in the market. Our turnkey process creates momentum from day one. ©2012 lonelybrand, LLC 4
- 5. Think of us as your personal digital marketing team. Our mission is to bring consumers closer to our clients in the digital space through a disciplined and measurable process. ©2012 lonelybrand, LLC 5
- 6. Our satisfied clients include... ©2012 lonelybrand, LLC 6
- 7. Why Blog? Establish thought leadership Help current & potential customers Gain SEO juice ©2012 lonelybrand, LLC 7
- 8. If you don’t set a content schedule things won’t get done. ©2012 lonelybrand, LLC 8
- 9. 9 steps to building an editorial calendar 1. Get your team on board 2. Choose your template 3. Determine how far you’ll plan 4. Determine your publishing frequency 5. Brainstorm 6. Mark significant events 7. Remember to diversify content type 8. Plug it in 9. Be flexible ©2012 lonelybrand, LLC 9
- 10. 1. Get your team on board ©2012 lonelybrand, LLC 10
- 11. 2. Choose your template ©2012 lonelybrand, LLC 11
- 12. 3. Decide how far you’ll plan ©2012 lonelybrand, LLC 12
- 13. 4. Determine publishing frequency ©2012 lonelybrand, LLC 13
- 14. 5. Start brainstorming ©2012 lonelybrand, LLC 14
- 15. 6. Mark significant events ©2012 lonelybrand, LLC 15
- 16. 7. Diversify content type - blog post - video - image - bulleted list - how-to article - research report - response post ©2012 lonelybrand, LLC 16
- 17. 8. Plug it in ©2012 lonelybrand, LLC 17
- 18. 9. Be flexible ©2012 lonelybrand, LLC 18
- 19. 9 steps to building an editorial calendar 1. Get your team on board 2. Choose your template 3. Determine how far you’ll plan 4. Determine your publishing frequency 5. Brainstorm 6. Mark significant events 7. Remember to diversify content type 8. Plug it in 9. Be flexible ©2012 lonelybrand, LLC 19
- 20. slide deck available at: lonelybrand.com/blog/editorial-calendar ©2012 lonelybrand, LLC 20
- 21. worksheet Name 4 types of people you want to target with your blog Name 4 keywords you’d like to associate with your brand What 4 problems can you solve for current and potential consumers? ©2012 lonelybrand, LLC 21
- 22. worksheet Name 4 people within your organization you can approach about contributing to the blog List 4 influential blogs within your industry List 4 industry events you can attend/write about ©2012 lonelybrand, LLC 22
- 23. lonelybrand 118 W. Kinzie St. Chicago, IL 60654 www.lonelybrand.com support@lonelybrand.com tweet: @lonelybrand every move- ment needs a home base 23