Leveraging LinkedIn for Business
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LinkedIn is a powerful business to business tool often overlooked for the more sexy Facebook & Twitter social media platforms. Beneath the surface are some hidden gems that provide a solid foundation for any companies social media strategy. Whether you want to find new business, build authority or network with your peers, LinkedIn has something for everyone.
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Leveraging LinkedIn for Business
- 1. Leveraging LinkedIn By Sean Clark, Soak Social Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark © Soak Social Ltd 2012
- 3. According to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to network and build relationships. 7 Steps to an Effective Profile o Image o Headline o Employment History o Summary o Specialities o Recommendations o Interests, Groups & Associations © Soak Social Ltd 2012
- 4. Upload a Profile Image Professional In Focus © Soak Social Ltd 2012
- 5. Create a Compelling Headline Not just a job title © Soak Social Ltd 2012
- 6. Employment History Relevant & Complete © Soak Social Ltd 2012
- 7. Summary of your Profile Bring it to life Expand on your experience © Soak Social Ltd 2012
- 8. List your Specialities Help to get found in search © Soak Social Ltd 2012
- 9. Recommendations Give to receive © Soak Social Ltd 2012
- 10. Interests, Groups & Associations Linking to like minded people © Soak Social Ltd 2012
- 12. Some extra tips to ensure you maximise the visibility of your profile. 4 Profile Optimisation Tips o Edit Your Profile Link o Customise Site Links o Twitter Profile o Ensure Your Profile is Public © Soak Social Ltd 2012
- 13. Edit Your Personal LinkedIn Link Personal branding © Soak Social Ltd 2012
- 14. Customise Website Links Descriptive linking © Soak Social Ltd 2012
- 15. Link Your Twitter Account Cross network promotion © Soak Social Ltd 2012
- 16. Make Sure Your Profile is Public Let others see who you are © Soak Social Ltd 2012
- 17. Add Applications
- 18. Integrating applications into your account can give it depth and further enhance your profile 5 Applications to Integrate o Your Presentations o Books o Events o Blog o Polls © Soak Social Ltd 2012
- 19. Use SlideShare for Your Presentations For those that didn’t attend © Soak Social Ltd 2012
- 20. What Are You Reading? You are what you read © Soak Social Ltd 2012
- 21. Events You’re Attending Where can people meet you in real-life? © Soak Social Ltd 2012
- 22. Include Your Blog More exposure for your website © Soak Social Ltd 2012
- 23. Do Your Own Market Research Poll your network & the wider community © Soak Social Ltd 2012
- 25. Start with who you know, then look to connect with those further afield. 6 Ways To Connect o Your Address Book o Previous Colleagues & Classmates o Contacts of Contacts o Advanced Search o Saved Search o Join Groups © Soak Social Ltd 2012
- 26. Leverage Your Existing Address Book Connecting with those you already know is easy © Soak Social Ltd 2012
- 27. Connect With Those You Have Worked & Studied With Colleagues past & present are usually happy to connect © Soak Social Ltd 2012
- 28. Connect with your Connections Connections Your contacts are likely to have useful connections © Soak Social Ltd 2012
- 29. Use Advanced Search Find people by company, job title & other criteria © Soak Social Ltd 2012
- 30. Saved Search Let LinkedIn alert you to opportunities © Soak Social Ltd 2012
- 31. Join Groups Like minded people congregate in the same places © Soak Social Ltd 2012
- 32. Market Yourself
- 33. Be proactive in promoting yourself on LinkedIn. Help others provide answers and connect at every opportunity. 6 Tips For Marketing Brand You o Status Updates o Create a Group o Answers o Recommendations o Connect with Everyone o Use Personal Invites © Soak Social Ltd 2012
- 34. Status Updates Relevant messages with build your profile © Soak Social Ltd 2012
- 35. Create Your Own Group Encourage discussion around your area of expertise © Soak Social Ltd 2012
- 36. Questions & Answers The more you help others get what they want... © Soak Social Ltd 2012
- 37. Recommendations Be generous, recommend whenever you can © Soak Social Ltd 2012
- 38. Connect With Everyone You never know when that next connection will become a lead © Soak Social Ltd 2012
- 39. Use Personal Invites Don’t be boring, introduce yourself with style © Soak Social Ltd 2012
- 41. There’s no point in networking of any kind if it doesn’t get results. Tracking those results will allow you to know where best to expend effort. 3 Things To Measure o Track your Connections o Group Members o Sales & Leads © Soak Social Ltd 2012
- 42. Track Your Connections Track your network growth weekly © Soak Social Ltd 2012
- 43. Your Group It’s not just about connections, but the conversation too © Soak Social Ltd 2012
- 44. Sales & Leads Are you getting a return from your efforts? © Soak Social Ltd 2012
- 45. Tip: Managing Your Status
- 46. We are all very busy keeping our status up to date on nay network takes time. There is a way to do this without having to live on the platform. 4 Tips For Keeping Your Status Fresh & Relevant o What to Say o Find Content o Google Reader o BufferApp © Soak Social Ltd 2012
- 47. I Am An Expert In... Decide on your area of focus © Soak Social Ltd 2012
- 48. Find Content Online Search for authority sources that reflect your area of expertise © Soak Social Ltd 2012
- 49. Introducing Google Reader Add the relevant content to Google Reader © Soak Social Ltd 2012
- 50. BufferApp Is Your Buddy Buffer works all day so you don’t have to © Soak Social Ltd 2012
- 51. And Finally
- 52. Create a schedule to allow time for your networking efforts. You will only see results from quality & consistency along with continued measurement & adjustment. 7 Key Points to Remember o Complete Your Profile o Optimise it for Maximum Effect o Make Use Of Applications o Market Yourself Using All The Tools Available o Measure Your Results & Adjust Where Necessary o Keep Your Status Up To Date & Relevant o Rinse & Repeat © Soak Social Ltd 2012
- 53. Thank You For further information please contact: Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark © Soak Social Ltd 2012