The document provides tips for developing an effective digital marketing strategy for snowsports businesses. It discusses the new .SKI domain which is dedicated to ski-related websites. It recommends focusing marketing efforts on mobile-friendly and simple websites, as well as creating engaging content through techniques like data visualization and inbound marketing campaigns. Data visualization helps make complex data accessible and align stakeholders, while inbound marketing focuses on attracting organic traffic through useful content rather than outbound tactics.
Real Estate Website Design: How to Become the Local ZillowSEO Google Guru
The All-In-One real estate company website design handbook. Learn how savvy real estate companies are using web design to engage, retain and convert visitors into closed transactions.
Webinar Slides: A minimalist’s guide to getting started with B2B email personalization. With plenty of email personalization ideas, this deck is ideal for both marketers who have already started using this powerful tactic or those who have just started to dabble into it.
Digital Marketing for Small Businesses | Jeff HowardKatie Elliott
I want to open new markets, engage with my resellers and partners, involve with my existing clients in a dialogue, and help drive new opportunities for my sales teams. What do I need to deploy right now to stay ahead of my competitors? In this session, we'll answer that question.
Jeff Howard
BDO Connections | Breakout Session
CODANK is a top Charlotte web design and internet marketing company that offers services including SEO, graphic design, online marketing, and web design and development. It has been established since 2007 and targets small to medium businesses. CODANK offers services such as web design, hosting, content management systems, e-commerce solutions, and internet marketing strategies. It has experience developing e-commerce websites, custom content management solutions, and integrating with legacy systems. As a Microsoft partner, it can apply appropriate Microsoft technologies to achieve project goals and objectives. CODANK's success comes from its team of specialists in areas such as web design, creative design, programming, and marketing who can deliver results online and offline.
Over 100 of the smartest marketing people on the planet give their
predictions on what 2011 will hold for content marketing and social media.
Inside this special eBook, you may find that -
• Facebook takes over the world
• Brands really are turning into mini-media companies
• It’s the story, not the channel, that matters
• ‘Gamification’ will actually enter our vocabulary
• and hundreds more
This guide gives it to you straight. It presents a series of concise, to-the-point pointers to help you understand how to develop a highly effective website.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
Real Estate Website Design: How to Become the Local ZillowSEO Google Guru
The All-In-One real estate company website design handbook. Learn how savvy real estate companies are using web design to engage, retain and convert visitors into closed transactions.
Webinar Slides: A minimalist’s guide to getting started with B2B email personalization. With plenty of email personalization ideas, this deck is ideal for both marketers who have already started using this powerful tactic or those who have just started to dabble into it.
Digital Marketing for Small Businesses | Jeff HowardKatie Elliott
I want to open new markets, engage with my resellers and partners, involve with my existing clients in a dialogue, and help drive new opportunities for my sales teams. What do I need to deploy right now to stay ahead of my competitors? In this session, we'll answer that question.
Jeff Howard
BDO Connections | Breakout Session
CODANK is a top Charlotte web design and internet marketing company that offers services including SEO, graphic design, online marketing, and web design and development. It has been established since 2007 and targets small to medium businesses. CODANK offers services such as web design, hosting, content management systems, e-commerce solutions, and internet marketing strategies. It has experience developing e-commerce websites, custom content management solutions, and integrating with legacy systems. As a Microsoft partner, it can apply appropriate Microsoft technologies to achieve project goals and objectives. CODANK's success comes from its team of specialists in areas such as web design, creative design, programming, and marketing who can deliver results online and offline.
Over 100 of the smartest marketing people on the planet give their
predictions on what 2011 will hold for content marketing and social media.
Inside this special eBook, you may find that -
• Facebook takes over the world
• Brands really are turning into mini-media companies
• It’s the story, not the channel, that matters
• ‘Gamification’ will actually enter our vocabulary
• and hundreds more
This guide gives it to you straight. It presents a series of concise, to-the-point pointers to help you understand how to develop a highly effective website.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Growing your business with LinkedIn examines the benefits of social media for expanding your network. The document looks at ways LinkedIn can reach out to competitor and complementary businesses, for maximising your businesses audience. It also identifies the features and benefits of utilising LinkedIn for recruitment, marketing, networking, and sales prospecting. The audience reach is highlighted via membership numbers. LinkedIn Groups demonstrates the capacity for establishing mini networking business. Social Media Dashboards highlights the ability to schedule activity across sites such as LinkedIn, Twitter, Facebook, Google Plus, and Instagram. The helpful of LinkedIn is demonstrated by its ability to assist entrepreneurs, Start-Ups, SME's and Larger Organisations.
Introducing the ultimate content marketing ebook. The NuSpark Marketing team of b2b content directors contributed their thought leadership the book. Learn best practices on how content generates quality leads and sales.
This document discusses strategies for creating awareness online using modern media. It recommends identifying content that interests target audiences, optimizing websites for natural search engine rankings using relevant keywords, and regularly sending useful content to those who found a company online in order to stay connected with them over time. Publicizing content through social media is also suggested.
Pascal Hendrickx discusses content marketing strategies for LinkedIn. He emphasizes that content is king and the core of LinkedIn's platform for members, marketers, and thought leaders. Effective content leads to more prospective buyers, customer loyalty, and actions like purchasing. It should be helpful, easy to read, visually appealing, useful, and inspiring. Frequency is important, posting regularly with varied types of content. Measuring engagement, traffic, and leads helps shape the content strategy.
Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding and career advancement is here to stay. Of course, because so many people rely on LinkedIn for professional networking these days, it’s essential to create a profile that will help you stand out and get noticed by the people who make hiring decisions in your industry. It’s not an easy task, but it can be
done – with the help of some pro-level tips for strengthening your LinkedIn presence and gaining an edge over the competition. If your “Who’s Viewed Your Profile” chart is flatlining week after week, the advice below will help breathe new life into your profile, improve your visibility in search results, generate more views, and impress your audience.
This document provides information about reverse IP mapping technology. It explains that reverse IP mapping allows companies to identify website visitors by their organization based on their IP address. This gives insights into who is researching a company's products and services even before contact is made. The document discusses several reverse IP mapping providers and how their tools work. It also shares an example of insights gained from a company that uses reverse IP mapping to improve their business development and sales efforts.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
During this presentation, interlinkONE CMO Jason Pinto presented "10 Marketing Ideas in 60 Minutes".
He covers a variety of topics, including:
- A/B Testing
- Landing Page Optimization
- Online Marketing Audits
- Direct Mail & QR Codes
- Mobile Websites
- Social Media Monitoring
- And more...
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
“You are out of business if you don’t have a prospect.” — Zig Zigler
Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But there are some proven strategies out there, which we will discuss in this article.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
The document discusses 5 steps for small businesses to consider for branding: 1) Have a professionally designed website and logo, 2) Make the website name match the domain name, 3) Optimize the website using search engine optimization, 4) Ensure advertising represents the business professionally, and 5) Maximize the logo while minimizing ego in marketing efforts. The goal of these steps is to clearly communicate the brand to target audiences and help the small business grow.
This document provides tips for creating an effective website. It emphasizes that appearance and design matter to attract customers and build trust. The content should capture a visitor's attention within two seconds and clearly explain what the company offers. Easy navigation is important so customers know where to find what they need. The website must be optimized to drive traffic from search engines and keep information up to date. Forms should collect leads and promotions offered to engage visitors. Maintaining social media presence further expands a company's reach. The overall goal is to convert visitors into clients through a professional online presence.
BUILDING YOUR BRAND PRESENCE THROUGH DIGITAL MARKETINGReon Technologies
The document discusses strategies for building a brand presence through digital marketing. It recommends creating a consistent, authoritative website with a memorable logo. It also suggests using videos to tell a company's story, writing transparent, helpful content, leveraging social media and influencers, and implementing loyalty programs. The overall goal is to increase brand visibility and recognition in order to generate long-term revenue through a strong foundation of customers.
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Growing your business with LinkedIn examines the benefits of social media for expanding your network. The document looks at ways LinkedIn can reach out to competitor and complementary businesses, for maximising your businesses audience. It also identifies the features and benefits of utilising LinkedIn for recruitment, marketing, networking, and sales prospecting. The audience reach is highlighted via membership numbers. LinkedIn Groups demonstrates the capacity for establishing mini networking business. Social Media Dashboards highlights the ability to schedule activity across sites such as LinkedIn, Twitter, Facebook, Google Plus, and Instagram. The helpful of LinkedIn is demonstrated by its ability to assist entrepreneurs, Start-Ups, SME's and Larger Organisations.
Introducing the ultimate content marketing ebook. The NuSpark Marketing team of b2b content directors contributed their thought leadership the book. Learn best practices on how content generates quality leads and sales.
This document discusses strategies for creating awareness online using modern media. It recommends identifying content that interests target audiences, optimizing websites for natural search engine rankings using relevant keywords, and regularly sending useful content to those who found a company online in order to stay connected with them over time. Publicizing content through social media is also suggested.
Pascal Hendrickx discusses content marketing strategies for LinkedIn. He emphasizes that content is king and the core of LinkedIn's platform for members, marketers, and thought leaders. Effective content leads to more prospective buyers, customer loyalty, and actions like purchasing. It should be helpful, easy to read, visually appealing, useful, and inspiring. Frequency is important, posting regularly with varied types of content. Measuring engagement, traffic, and leads helps shape the content strategy.
Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding and career advancement is here to stay. Of course, because so many people rely on LinkedIn for professional networking these days, it’s essential to create a profile that will help you stand out and get noticed by the people who make hiring decisions in your industry. It’s not an easy task, but it can be
done – with the help of some pro-level tips for strengthening your LinkedIn presence and gaining an edge over the competition. If your “Who’s Viewed Your Profile” chart is flatlining week after week, the advice below will help breathe new life into your profile, improve your visibility in search results, generate more views, and impress your audience.
This document provides information about reverse IP mapping technology. It explains that reverse IP mapping allows companies to identify website visitors by their organization based on their IP address. This gives insights into who is researching a company's products and services even before contact is made. The document discusses several reverse IP mapping providers and how their tools work. It also shares an example of insights gained from a company that uses reverse IP mapping to improve their business development and sales efforts.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
During this presentation, interlinkONE CMO Jason Pinto presented "10 Marketing Ideas in 60 Minutes".
He covers a variety of topics, including:
- A/B Testing
- Landing Page Optimization
- Online Marketing Audits
- Direct Mail & QR Codes
- Mobile Websites
- Social Media Monitoring
- And more...
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
“You are out of business if you don’t have a prospect.” — Zig Zigler
Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But there are some proven strategies out there, which we will discuss in this article.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
The document discusses 5 steps for small businesses to consider for branding: 1) Have a professionally designed website and logo, 2) Make the website name match the domain name, 3) Optimize the website using search engine optimization, 4) Ensure advertising represents the business professionally, and 5) Maximize the logo while minimizing ego in marketing efforts. The goal of these steps is to clearly communicate the brand to target audiences and help the small business grow.
This document provides tips for creating an effective website. It emphasizes that appearance and design matter to attract customers and build trust. The content should capture a visitor's attention within two seconds and clearly explain what the company offers. Easy navigation is important so customers know where to find what they need. The website must be optimized to drive traffic from search engines and keep information up to date. Forms should collect leads and promotions offered to engage visitors. Maintaining social media presence further expands a company's reach. The overall goal is to convert visitors into clients through a professional online presence.
BUILDING YOUR BRAND PRESENCE THROUGH DIGITAL MARKETINGReon Technologies
The document discusses strategies for building a brand presence through digital marketing. It recommends creating a consistent, authoritative website with a memorable logo. It also suggests using videos to tell a company's story, writing transparent, helpful content, leveraging social media and influencers, and implementing loyalty programs. The overall goal is to increase brand visibility and recognition in order to generate long-term revenue through a strong foundation of customers.
Apps and Tricks for Speedy Internet and Email MarketingCraig Klein
Vik Rajan, founder of Phoneblogger.net shows how to leverage simple, easy to use and free apps and tricks to get your internet marketing off and running. Vik shows how email marketing can help share your blog articles. http://www.salesnexus.com/features/email-marketing/
This 10 step document outlines a job search process to find a new job within 60 days. It includes steps to define career goals and personal brand, identify motivations and an ideal company, showcase value and strengths, choose marketing strategies, optimize networking, and create a 2-week action plan. Completing all 10 steps ensures building strong foundations to efficiently and effectively search for and secure a new job opportunity.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
10 Reasons You Should Use Slideshare to Market Your BusinessLaura Wallis
This document provides 10 reasons why businesses should use SlideShare to market themselves. SlideShare receives over 60 million unique visitors per month, providing exposure to potential customers. It allows businesses to attract targeted customers through relevant tags and generate leads by adding forms to presentations. SlideShare also offers analytics, easy uploading and formatting of content, search engine optimization benefits through inbound links, and the ability to build an engaged audience and make social connections.
What we do: We provide a full online marketing solution with social media at the core.
How we do it: Our clients receive a customised digital marketing solution tailored to provide maximum return on investment.
What we do differently: We take time to immerse ourselves in our clients’ business in order to understand what makes them tick and how to speak to their audience in a uniquely creative way.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
71 places to find new clients for your accounting firm or bookkeeping busines...Sandi Smith Leyva
This document provides 71 suggestions for finding new clients for an accounting or bookkeeping business. It recommends optimizing profiles on platforms like LinkedIn, Google, and QuickBooks Partner profiles. It also suggests claiming business listings on directories, setting up social media accounts, running paid ads on platforms like Google and Facebook, and participating in communities to gain exposure and potential new clients. Maintaining an online presence through websites, blogs and videos is emphasized as a way to demonstrate expertise to prospective clients.
Similar to Snowsports Industries America - Digital-Marketing-Hero (20)
American Institute of Architect Students Grassroots 2015 - 10 Secrets of a Gr...Rob Rozicki
The document discusses tips for creating an effective portfolio website, including setting goals, choosing a technology, and 10 secrets of a great portfolio site. The secrets are to create a logo, tagline, portfolio of work, highlight skills, include an "About Me" section, add contact forms, start a blog, have calls to action, link to social profiles, and have fun with the site. The overall message is that an online portfolio is important for finding jobs and work in architecture.
The document discusses the .SKI top-level domain for websites related to skiing. It launched in 2015 and has over 8,000 registered domains across 78 countries. Major ski resorts and brands have adopted .SKI domains. Reasons for registering a .SKI domain include being short and related to the target audience of skiers. Ski areas benefit from .SKI domains by improving search engine optimization and traffic to related subdomains. The Mountain Riders Alliance offers deals on purchasing .SKI domains through select registrars.
Snowsports Industry America 2016 - Where Marketing Meets TechnologyRob Rozicki
This document discusses how landing pages, hashtags, and domain names can be used together effectively in digital marketing. It provides examples of different types of landing pages and recommendations for making landing pages mobile-friendly, fast-loading and with a clear call to action. The document also discusses best practices for using hashtags in online campaigns and summarizes some successful hashtag campaigns. Overall, the document aims to explain how landing pages, hashtags and domain names can work together to help businesses engage with niche audiences and measure the success of their online marketing strategies.
American Institute of Architect Students Grassroots 2015Rob Rozicki
This document provides information about web design tools for architects, including tips for domain names, website architecture, and what makes a good website. It discusses the importance of personal websites for career success and branding. Top tools recommended for web design include Balsamiq Mockups, Kuler, Firebug, Codecademy, and Themeforest. The document also covers search engine optimization and top SEO tools like the SEO Moz Blog, Google Analytics, and Buzzsumo to help people find websites.
American Institute of Architect Students Grassroots 2015Rob Rozicki
This document provides tips for entrepreneurs and starting a business in New York City. It discusses that many entrepreneurs struggle with mental health issues like depression and anxiety. It emphasizes the importance of self-renewal and balancing the physical, social, emotional, mental, and spiritual aspects of one's life. Several tips are provided such as not justifying moves, finding others, taking action, keeping things simple, being flexible, sharing ideas, ignoring naysayers, being patient, blogging, avoiding fights, preparing for meetings, networking, being honest, and saying goodbye to your social life. Contact information is provided for Rob Rozicki, a New York entrepreneur.
The document discusses remixing the Conductor brand as a clean slate brand. It proposes preserving existing brand equity while infusing new energy into offerings. The refreshed branding would reflect current values and ensure the company remains relevant in a changing marketplace. Changes would be implemented gradually as the budget allows.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
3. Rob Rozicki
SVP & Co-Founder .SKI
Nic Steinbach
Strategic Relationship
Manager at Name.com
your presenters
good looking, right?
02
4. .SKI
(dot-‐ski)
is
the
new
domain
space
dedicated
and
specially
designed
to
help
Internet
users
find
ski-‐specific
online
contents
provided
by
the
ski
community.
Name.com
is
a
domain
registrar
that
prides
itself
on
providing
unmatched,
world-‐
class
customer
service.
We
offer
domain
registraDon,
web
hosDng,
and
site
building
tools
that
allow
you
to
get
your
ideas
online,
whether
you're
an
individual
with
a
passion
for
blogging
or
a
business
hoping
to
aFract
customers.
Name.com
was
founded
in
2003
in
Denver,
Colo
ABOUT US
03
+
=
yourname.ski
5. * what is .SKI?
.SKI
is
a
website
ending
just
like
.COM
.NET
.ORG
or
.US
.CA
.CO.UK
GEO/
CULTURAL GENERIC FOCUSEDBrands
.AMAZON
.MICROSOFT
.CHEVORELET
.CITI
04
* 1000 new endings in 2014
.TOKYO
.BERLIN
.CATHOLIC
.GAY
.CLUB
.ONLINE
.WEB
.BOOK
.HORSE
.DOG
.NINJA
.WTF
and of course .SKI
6. * why does this matter?
Relevant
05
What does this leave?
colorado-ski.com coloradoskilawyers.com rental-ski.com
remtskisincolorado.com
$5,995 $10,000
Long Names Hyphens Alternate Spellings Numbers Prepositions
best-colorado-ski-rentals.com
skirentels.com
1skirental.com
thecoloradoskirental.com
265MM
Domain
Names
Already
Registered
$3,000
Current space is crowded
coloradoski.com skicolorado.com coloradoskirentals.com colorado-ski-rentals.com
7. * why we like .SKI?
Relevant
06
What does this leave?
.SKI vs. COM Community Supported
Short Memorable Simple Easily Brandable
Example
0 .SKI
Domain
Names
Registered
Open with no aftermarket
colorado.ski rent.ski rentals.ski coloradorentals.ski
icelanticskis.com icelantic.com icelanticski.com
Main Site Scottish IT Services Not Registered
icelantic.ski
8. getting your .SKI
Contrary
to
popular
belief,
Lorem
Ipsum
is
not
simply
random
text.
It
has
roots
in
a
piece
of
classical
LaDn
literature
from
45
BC.
07
1.
Register
Your
Trademark
with
Trademark
Clearing
House
http://www.trademark-clearinghouse.com
2.
Watch
.SKI
at
Name.com
http:www.name.com/domains/ski
Trademark
Owners Everyone
Else
1.
Think
of
an
awesome
.SKI
Short, Relevant, Memorable
Radio Test
2.
Watch
.SKI
at
Name.com
http:www.name.com/domains/ski
Sunrise Period
Trademark
Owners
General Availability
For
Everyone
Begin
watching
today
Jan
July
2014
September
2014
General Pre
Registration
9. * your marketing budget
Spend Digital Opportunity
$400/Month
on
Marke[ng
1K
3K
2K
2.5K
3.2K
1.8K
08
46%
on
Digital
Marke[ng
79%
don’t
plan
on
increasing
budget
*Brightlocal
October
2013
10. Don't
complicate
navigaDon
across
several
pages,
and
don't
make
users
download
PDFs.
The
more
straighborward,
the
beFer.
Make it easy
Screens are small
Many
devices
don't
support
Flash.
Plus,
video
eats
up
data
and
can
take
a
long
Dme
to
load.
Keep it simple
No flash please
This
includes
your
name,
address,
contact
informaDon
and
perhaps
a
brief
descripDon
of
what
you
do.
Important info please
Place close to the top
90%
of
smartphone
users
surf
web
and
check
email.
Duh!
tip 1
embrace ‘second screen’
With
mobile
internet
traffic
on
the
rise,
you
might
think
small
businesses
are
developing
mobile-‐friendly
websites.
But
you'd
be
wrong.
Only
26
percent
of
small
businesses
have
a
mobile
website.
That's
a
growing
problem
-‐-‐
especially
for
local
businesses.
09
11. 10
tip 2
its all about inbound
Instead
of
the
old
outbound
markeDng
methods
of
buying
ads,
buying
email
lists,
and
praying
for
leads,
inbound
markeDng
focuses
on
creaDng
quality
content
that
pulls
people
toward
your
company
and
product,
where
they
naturally
want
to
be.
By
aligning
the
content
you
publish
with
your
customer’s
interests,
you
naturally
aFract
inbound
traffic
that
you
can
then
convert,
close,
and
delight
over
Dme.
92%
of
search
engine
clicks
come
from
natural
search.
Duh!
Content
Place
Time
New
customer
12. create an inbound campaign
Here
are
five
steps
to
helping
create
a
great
inbound
markeDng
campaign.
Start
TIP
Check
your
website
analy[cs
for
clues.
Now that you have a general idea
about the people you'll target with
your inbound marketing campaign,
determine the call to action to
include in your content pieces.
Ac[ons
To spread the word about your
business, your inbound
marketing campaigns may
include text-based articles that
can be shared via social
networking profiles, infographic
images or videos.
Once you've
completed your
inbound
marketing pieces,
the next step is to
deploy them on
popular social
networking sites.
Deploy
Tip
Don’t
forget
a
call
to
ac[on
Before you can start developing the
content needed to drive these
campaigns, you'll need to determine
the types of customers you want to
reach.
11
Measure
Google Analytics is an
especially useful tool for
setting up the conversion
rate tracking that will help
you monitor your inbound
marketing results and
determine whether your
efforts are truly paying off.
Audience
Type
13. * tip 3 data visualization
Visualize
complex
data
sets
in
easy
to
understand
formats
that
are
worth
sharing.
Last
year
we
saw
big
data
catch
fire,
but
this
year
we
will
need
to
make
that
data
accessible
to
everyone.
Benefits
of
Data
Visualiza[on
VisualizaDons
can
help
achieve
more
insight
into
the
nature
of
a
problem
and
discover
new
understanding.
Insight at your fingertips
*
12
Great
visualizaDons
are
efficient
—
they
let
people
look
at
vast
quanDDes
of
data
quickly.
Make data efficient
*
Create
a
shared
view
of
a
situaDon
and
align
folks
on
needed
acDons.
Align your business
*
16. A
social
media
post,
a
product
review,
a
store
visit,
or
a
purchase
could
all
trigger
instant
rewards.
It's
a
new
opDon
to
add
to
your
tool
kit
for
loyalty,
and
one
that
promises
to
be
a
game
changer.
Microincentives
Small can be big
Beyond
the
standard
gii
card
opDons,
the
new
shii
toward
digital
rewards
means
virtually
anything
that
can
be
delivered
with
a
PIN
code
or
password
(and
that
is
nearly
everything,
these
days)
can
be
added
to
your
loyalty
program's
rewards
catalog.
Digital
Keep them online
Look
ahead
and
keep
watch
as
the
technology
available
shiis
to
accommodate
rewarding
ALL
the
liFle
ways
your
customers
demonstrate
their
loyalty
Jumping Channels
Reward on every device
48%
of
consumers
say
that
it’s
when
they
make
their
first
purchase
or
begin
service
is
the
most
cri5cal
5me
to
gain
their
loyalty.
Duh!
tip 4
loyalty marketing
It
is
more
costly
to
acquire
a
new
customer
than
to
retain
an
exisDng
one.
Add
to
that
how
consumers
have
never
before
been
so
connected
and
willing
to
share
opinions
of
purchases
and
experience.
Guess
what
you
get?
15
17. * tip 5 – grow your influence
Six
[ps
to
help
you
grow
your
social
influence
online.
16
Launch
a
conversa[on.
Something
as
simple
as
inquiring
about
their
day
is
a
good
way
to
begin.
Watch
Trends.
Popular
topics
that
relate
to
your
business
and
niche
are
a
good
way
to
join
in
on
the
conversaDon
and
aFract
more
fans
and
followers
to
your
social
networks.
Use
Hashtags.
Social
networks
like
Facebook,
TwiFer,
Google+,
and
Instagram
are
widely
uDlizing
keywords
or
hashtags.
Get
A
Reac[on.
Asking
quesDons
of
your
fans
and
followers
will
boost
your
engagement
and
help
grow
your
communiDes.
Announce
News.
People
want
to
celebrate
and
be
involved
with
you.
Ask
them
to
get
involved
in
any
upcoming
events
and
share
your
latest
developments
with
your
community.
Nurture
Rela[onships.
The
more
you
engage,
the
beFer
your
chances
of
being
menDoned,
and
your
content
to
be
shared.
18. 17
tip 6
marketing analytics
Tools
that
look
at
just
a
snapshot
in
Dme
for
a
single
channel
are
woefully
inadequate.
MarkeDng
analyDcs,
by
contrast,
considers
all
markeDng
efforts
across
all
channels
over
a
span
of
Dme
–
which
is
essenDal
for
sound
decision
making
and
effecDve,
efficient
program
execuDon.
Spending
on
marke5ng
analy5cs
is
expected
to
increase
60%
by
2015
Duh!
How
do
our
markeDng
acDviDes
compare
with
our
compeDtors’?
Where
are
they
spending
their
Dme
and
money?
Are
they
using
channels
that
we
aren’t
using?
Competitive Insights
*
How
are
our
markeDng
iniDaDves
performing
today?
How
about
in
the
long
run?
What
can
we
do
to
improve
them?
Performance
*
What
should
we
do
next?
Are
our
markeDng
resources
properly
allocated?
Are
we
devoDng
Dme
and
money
to
the
right
channels?
How
should
we
prioriDze
our
investments
for
next
year?
What’s Next
*
19. * small business
Google
Analy[cs
Buffer
Mailchimp
Buffer
makes
your
life
easier
with
a
smarter
way
to
schedule
the
great
content
you
find.
MailChimp
is
an
email
markeDng
service
provider,
founded
in
2001.
It
has
3.5
million
users
that
collecDvely
send
over
4
billion
emails
a
month
through
the
service.
Google
AnalyDcs
shows
you
the
full
customer
picture
across
ads
and
videos,
websites
and
social
tools,
tablets
and
smartphones.
That
makes
it
easier
to
serve
your
current
customers
and
win
new
ones.
OrganizaDons
with
0
–
100
employees
+
less
than
$50
million
annual
revenu
18
20. * midsize business
Kissmetrics
HubSpot
Constant
Contact
HubSpot
is
the
world's
#1
markeDng
soiware
plaborm.
We
help
more
than
10,000
companies
in
56
countries
aFract
leads
and
convert
them
into
customers.
A
pioneer
in
inbound
markeDng,
HubSpot
aims
to
help
its
customers
make
markeDng
that
people
actually
love.
Constant
Contact,
Inc.
is
an
online
markeDng
company
offering
email
markeDng,
social
media
markeDng,
online
survey,
event
markeDng,
digital
storefronts,
and
local
deals
tools,
primarily
to
small
businesses,
nonprofit
organizaDons,
and
membership
associaDons.
KISSmetrics
is
a
powerful
web
analyDcs
soluDon
that
helps
you
to
increase
customer
acquisiDon
and
retenDon
rates,
make
smarter
business
decisions,
and
boost
your
boFom
line.
19
OrganizaDons
with
between
100
–
999
employees+
more
than
$50MM
but
less
than
$1
Billion
21. * enterprise business
Adobe
Exact
Target
Marketo
Contrary
to
popular
belief,
Lorem
Ipsum
is
not
simply
random
text.
It
has
roots
in
a
piece
of
classical.
Marketo
Inc.
makes
markeDng
automaDon
soiware
for
companies.
In
2012,
Marketo
was
ranked
78th
on
the
Inc.
500,
#7
among
soiware
companies,
and
#1
among
markeDng
soiware
companies.
Adobe
AnalyDcs
helps
you
create
a
holisDc
view
of
your
business
by
turning
customer
interacDons
into
acDonable
insights
20
OrganizaDons
over
1000
employees+
more
than
$1
Billion
revenue
22. Simplicity
Avoid cluttering
Storytelling
Make it fun for them
Responsive
Mobile is becoming the new
standard
The
percentage
of
shopper
who
don’t
return
because
your
site
sucks
is
52%.
Duh!
tip 7
design is king!
User
experience
is
the
digital
markeDng
design
trend
of
2014
21
26. 25
tip 8
attribution
The
prac5ce
of
alloca5ng
propor5onal
credit
to
all
marke5ng
communica5ons,
across
all
channels,
that
ul5mately
lead
to
the
desired
customer
ac5on.
Email
Mobile
Social
Display
Web
%
Touch
points
27. * types of interaction
Different
ajribu[on
models
assign
credit
to
each
touch
point
differently
depending
on
when
the
corresponding
marke[ng
communica[on
occurred.
Last
Interac[on.
All
of
the
credit
goes
to
the
very
last
touch
point
right
before
the
conversion.
Time
Decay.
The
touch
point
right
before
the
conversion
gets
the
highest
credit
while
the
first
touch
point
gets
the
lowest
credit,
and
the
touch
points
in
between
get
lower
credit
as
they
move
away
from
the
final
conversion
toward
the
iniDal
touch
point.
First
Interac[on.
All
of
the
credit
goes
to
the
very
first
touch
point
that
iniDated
the
sequence
of
markeDng
communicaDons.
Posi[on
Based.
The
very
first
and
the
very
last
touch
points
get
equal
credit
and
the
touch
point
right
in
the
middle
get
the
lowest
credit.
Other
touch
points
gradually
get
more
credit
as
they
get
closer
to
the
first
and
last
touch
points.
Linear.
Every
touch
point
gets
the
exact
same
amount
of
credit
regardless
of
when
it
occurred
during
the
conversion
path.
26
28. * attribution software
Google
Analy[cs
Convertro
Adobe
Analy[cs
Convertro
is
a
markeDng
aFribuDon
soiware.
We
provide
adverDsers
with
acDonable
spend
recommendaDons
that
empower
them
to
confidently
reallocate
markeDng
spend
from
unprofitable
sources
to
more
profitable
ones.
Adobe
AnalyDcs
helps
you
create
a
holisDc
view
of
your
business
by
turning
customer
interacDons
into
acDonable
insights
Google
AnalyDcs
shows
you
the
full
customer
picture
across
ads
and
videos,
websites
and
social
tools,
tablets
and
smartphones.
That
makes
it
easier
to
serve
your
current
customers
and
win
new
ones.
27
small midsize enterprise
29. tip 9
attend a marketing
meetup
28
85%
of
marketers
class
themselves
as
self
taught
ooops!
30. 29
tip 10
don’t “marketing fail”
It
takes
an
experienced
and
educated
markeDng
professional
to
know
how
to
harness
a
new
technology’s
markeDng
potenDal
and
turn
it
into
sales
success.
85%
of
marketers
class
themselves
as
self
taught
ooops!
* stop and think
Here,
we
are
the
top
marke[ng
fails,
highligh[ng
what
went
wrong
and
how
you
can
avoid
making
the
same
mistake.
31. *QR fail
Placed
in
areas
without
recep5on
Placed
on
non-‐flat
objects
Placed
where
viewers
can’t
reach
Don’t
have
a
call
to
ac[on
Linked
sites
not
mobile
op[mized
32. *hashtag horror
Lack
of
audience
control
Using
already
popular
hashtags
Using
poli5cal
or
human
situa5ons
to
get
promo5on
Not
knowing
your
audience
33. *email fail
Not
targe5ng
the
right
audience
Not
authen5ca5ng
your
email
Not
making
your
email
mobile
friendly