This document provides guidance on personal branding by discussing key elements to consider such as strengths, style, value and defining who you are. It advises that personal branding is about the impression you make and should be a promise that sets and meets expectations. Strengths refer to both professional skills and personal attributes you are praised for. Your unique style involves how you present your strengths differently than others with similar skillsets. Value refers to what additional benefits you bring compared to competitors. Defining who you are involves considering your passions and feedback from others.

1. The
Beginner's
Guide To
Personal
Branding

2. McDonald's stands
for hamburgers.

3. Starbucks
stands for
coffee.

4. What do you
stand for?

5. Your
personal
brand is
the sum of
everything
that is
you.

6. If you’re not
branding yourself,
you can be sure
others do it for
you.

7. Personal
branding is
about the
impression
you make in
peoples' minds.

8. Find your
strenghts

9. What have
you been
praised
for earlier
in life?

10. What do
clients and
co-workers
think
of you?

11. What are you
passionate
about?

12. Let your brain
work without
too much critical
thinking.

13. Do not limit your strenghts
to professional skills.

14. Your strengths are one
piece of the puzzle, but
another is your
unique style
presenting them.

15. A personal brand is
about personal
attributes.

16. Find your
style

17. Think about tv
personalities...

18. Oprah
is about
emotions.

19. Ellen is
funny.

20. Martha
is better
than
you at
everything.

21. How is your style
different from
others who have the
same skill-sets or
strengths as you?

22. Define your
value

23. What can you
bring to the
table that no-one
else have?

24. What
additional
value can you
offer your
potential
employer?

25. How can you
serve
others?

26. What sets you apart from your
competitors?

27. You might have...

28. ...a queer
eye for
the
straight
guy.

29. ...the ability to
talk to dogs.

30. ...experience
of down-
sizing.

31. A personal brand
should be a
promise.

32. It should set
and meet
expectations.

33. Who are
you?

34. A Bit About Me
Anna Rydne
● Communications Professional
● Small business owner
● Founder of Communicate [your] Skills
● Author at www.steamfeed.com
● Twitter: @CoSkills
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