Top Content Marketing Formats

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A presentation listing the top online formats for content distribution created by 2 The Top marketing, Inc of Boise, Idaho. Content marketing can take many forms and is not just limited to text based copy.

Marketing

WEB COPY -
CONTENT FOR WEB SITES & BLOGS
Content For Web Sites and Blogs
• Understand what length ranks and converts
• Correct structure – H tags, Lists, Tables
• Copy – Keywords, LSI, RankBrain
• Multi-Media – Images, Video, Audio, Files

PRESS RELEASES -
PRESS RELEASES & ONLINE NEWS SOURCES
Press Releases & News
• Press Releases to reach hundreds of online news
outlets
• Guest posting on major news sites
• Releases for local newspapers and industry
publications

VIDEO -
ONLINE VIDEO CONTENT
Online Video
• YouTube & Vimeo
• 100s of Video Hosting Sites
• Virtual Reality
• Embed on Web Sites, Blogs, Press Releases

LANDING PAGES -
CONTENT FOR SEM & PPC MARKETING
Landing Pages
• Search Engine Optimized Content
• Targeted Long Tail Phrases
• Content Designed To Sell
• Many Forms of Multi-Media
• Call To Action

WHITE PAPERS-
RESEARCH & INFORMATION CONTENT
White Papers
• Free Giveaway or CTA
• More proven data points
• Substantial length
• Cite sources
• Interior and Exterior Links

PODCASTS -
AUDIO BASED CONTENT
Podcasts
• Interviews
• Announcements
• Educational
• Embed on Site
• iTunes, SoundForge, MixCloud

EBOOKS -
INFORMATIVE DOWNLOADS
eBooks
• Industry Research
• Instructional Content
• How-To Content and Images
• Call To Actions

EMAIL -
CONTENT FOR EMAIL DELIVERY
eMail
• HTML Emails
• Understand Proper Titles That Convert
• Understand Proper Length
• Call To Action
• Embedded Multi-Media

NEWSLETTERS -
CONTENT FOR NEWSLETTER
Newsletters
• Beyond Company News (industry)
• Email delivery
• Post on Site
• Printed Versions
• Convert Into A Press Release

INFOGRAPHICS -
MULTI-MEDIA CONTENT
InfoGraphics
• Industry Facts and Data
• Embed in Site / Blog Content
• Post InfoGraphic On InfoGraphic
Hosting sites
• Outsource Design

WEBINARS -
ONLINE LIVE VIDEO
Webinars
• GoToMeeting
• Record & Post To YouTube, Site or
Blog
• Educational Content
• Google Hangouts

HOW-TO-GUIDES -
INSTRUCTIONAL CONTENT
How-To-Guides
• Step By Step Instructions
• Understand the Target Market
• Instructables
• Incorporate Multi-Media

SURVEYS -
INDUSTRY SURVEYS
Surveys
• Interactive Content
• Questions to Promote Further
Discussions
• Build Rapport With Customers

CASE STUDIES -
TARGET SPECIFIC CONTENT
Case Studies
• Content Designed To Reach Ideal
Customer
• Targeted To Pain Points
• Solution Based
• Story telling

PHOTOGRAPHS-
IMAGE CONTENT
Images
• A Photo Tells A 1000 Words
• Image Hosting Web Sites
• Social Media, Blogs, Site

INTERVIEWS-
INDUSTRY AUTHORITY CONTENT
Interviews
• Build Industry Expertise and Authority
• Video, Audio, Text
• Multi Chanel Posting Potential
• Really Good Content
• Easy to Do

MEMES -
CONTENT DESIGNED TO SHARE
Memes
• Large Potential For Sharing
• Subtle Marketing
• Endless Topics

REVIEWS -
PRODUCT OR COMPANY REVIEWS
Reviews
• Share insightful thoughts on a
product, company or service
• Education Facts and Stats
• Be Legitimate

TOP LISTS -
TOP TEN LISTS
Top Lists
• Rate Industry Services, Products,
Software, etc…
• Quick and Easy Reads
• Typically Rank Well

RESOURCES -
RESOURCE PAGES & LISTS
Resources
• Topical Lists
• Service providers in a local market
• List Top reviewed Software
• Include Your Own Company In List
• Solution Provider For Industry
• Understand Google Knowledge
Graph

CONTENT MARKETING AGENCY -
BOISE CONTENT MARKETING
Content Marketing Agency
2 The Top Marketing, Inc. – Boise, Idaho
ID@2TheTopMarketing.com
https://www.2thetopmarketing.com

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