The document outlines various formats for content marketing web copy, including blogs, press releases, and podcasts, emphasizing their structure, SEO optimization, and multimedia usage. It highlights the importance of tailoring content to specific audiences and incorporating calls to action across different formats. Additionally, it mentions diverse content types such as white papers, newsletters, and infographics, aiming to enhance engagement and drive conversions.

1. THE MOST POPULAR FORMATS
FOR CONTENT MARKETING

2. WEB COPY -
CONTENT FOR WEB SITES & BLOGS
Content For Web Sites and Blogs
• Understand what length ranks and converts
• Correct structure – H tags, Lists, Tables
• Copy – Keywords, LSI, RankBrain
• Multi-Media – Images, Video, Audio, Files

3. PRESS RELEASES -
PRESS RELEASES & ONLINE NEWS SOURCES
Press Releases & News
• Press Releases to reach hundreds of online news
outlets
• Guest posting on major news sites
• Releases for local newspapers and industry
publications

4. VIDEO -
ONLINE VIDEO CONTENT
Online Video
• YouTube & Vimeo
• 100s of Video Hosting Sites
• Virtual Reality
• Embed on Web Sites, Blogs, Press Releases

5. LANDING PAGES -
CONTENT FOR SEM & PPC MARKETING
Landing Pages
• Search Engine Optimized Content
• Targeted Long Tail Phrases
• Content Designed To Sell
• Many Forms of Multi-Media
• Call To Action

6. WHITE PAPERS-
RESEARCH & INFORMATION CONTENT
White Papers
• Free Giveaway or CTA
• More proven data points
• Substantial length
• Cite sources
• Interior and Exterior Links

7. PODCASTS -
AUDIO BASED CONTENT
Podcasts
• Interviews
• Announcements
• Educational
• Embed on Site
• iTunes, SoundForge, MixCloud

8. EBOOKS -
INFORMATIVE DOWNLOADS
eBooks
• Industry Research
• Instructional Content
• How-To Content and Images
• Call To Actions

9. EMAIL -
CONTENT FOR EMAIL DELIVERY
eMail
• HTML Emails
• Understand Proper Titles That Convert
• Understand Proper Length
• Call To Action
• Embedded Multi-Media

10. NEWSLETTERS -
CONTENT FOR NEWSLETTER
Newsletters
• Beyond Company News (industry)
• Email delivery
• Post on Site
• Printed Versions
• Convert Into A Press Release

11. INFOGRAPHICS -
MULTI-MEDIA CONTENT
InfoGraphics
• Industry Facts and Data
• Embed in Site / Blog Content
• Post InfoGraphic On InfoGraphic
Hosting sites
• Outsource Design

12. WEBINARS -
ONLINE LIVE VIDEO
Webinars
• GoToMeeting
• Record & Post To YouTube, Site or
Blog
• Educational Content
• Google Hangouts

13. HOW-TO-GUIDES -
INSTRUCTIONAL CONTENT
How-To-Guides
• Step By Step Instructions
• Understand the Target Market
• Instructables
• Incorporate Multi-Media

14. SURVEYS -
INDUSTRY SURVEYS
Surveys
• Interactive Content
• Questions to Promote Further
Discussions
• Build Rapport With Customers

15. CASE STUDIES -
TARGET SPECIFIC CONTENT
Case Studies
• Content Designed To Reach Ideal
Customer
• Targeted To Pain Points
• Solution Based
• Story telling

16. PHOTOGRAPHS-
IMAGE CONTENT
Images
• A Photo Tells A 1000 Words
• Image Hosting Web Sites
• Social Media, Blogs, Site

17. INTERVIEWS-
INDUSTRY AUTHORITY CONTENT
Interviews
• Build Industry Expertise and Authority
• Video, Audio, Text
• Multi Chanel Posting Potential
• Really Good Content
• Easy to Do

18. MEMES -
CONTENT DESIGNED TO SHARE
Memes
• Large Potential For Sharing
• Subtle Marketing
• Endless Topics

19. REVIEWS -
PRODUCT OR COMPANY REVIEWS
Reviews
• Share insightful thoughts on a
product, company or service
• Education Facts and Stats
• Be Legitimate

20. TOP LISTS -
TOP TEN LISTS
Top Lists
• Rate Industry Services, Products,
Software, etc…
• Quick and Easy Reads
• Typically Rank Well

21. RESOURCES -
RESOURCE PAGES & LISTS
Resources
• Topical Lists
• Service providers in a local market
• List Top reviewed Software
• Include Your Own Company In List
• Solution Provider For Industry
• Understand Google Knowledge
Graph

22. CONTENT MARKETING AGENCY -
BOISE CONTENT MARKETING
Content Marketing Agency
2 The Top Marketing, Inc. – Boise, Idaho
ID@2TheTopMarketing.com
https://www.2thetopmarketing.com