This document outlines an agenda for a webinar about how to layer interactive content into marketing campaigns. The webinar will define interactive content and discuss its benefits. It will provide an anatomy of a traditional marketing campaign and compare it to an interactive content campaign. Attendees will learn how to start leveraging interactive content, set the record straight on its purpose, and get a breakdown of campaign components like core themes, lead generation, and promotion. Case studies of traditional vs. interactive content campaigns will be presented and key takeaways discussed.

1. How to Layer Interactive Content
into your Marketing Campaigns
WEBINAR

2. Welcome!
Sr. Manager, Customer Success
anoel@snapapp.com
ALI NOEL
Marketing Manager
vporter@snapapp.com
VANESSA PORTER
@Snap_App
#SnapAppSuccess
snapapp.com/blog

3. How to Layer Interactive Content
into your Marketing Campaigns
WEBINAR

4. AGENDA |
1. What Is Interactive Content
2. Anatomy of a Marketing Campaign
3. Breakdown of Component
4. The Tale of 2 Campaigns…
5. Questions

5. Introduc)on
INTERACTIVE
CONTENT
DEFINED...
THE BENEFITS:

6. Where To Start
Where do I begin?
How do I start leveraging interactive content?
THE PROBLEM
Start with what you have.
Layer interactive content into your existing programs.
THE SOLUTION

7. Setting The Record Straight
INTERACTIVE
CONTENT

8. THE
MARKETING
PUZZLE
PPC
S
O
C
I
A
L
ADS
EMAIL
EVENTS
CONTENT
INTERACTIVE
CONTENT
Setting The Record Straight

9. Part
I
REVIEW |
The Anatomy of a
Marketing Campaign

10. Anatomy
of
an
Integrated
Marke)ng
Campaign
I. Ideate
II. Create
a
Plan
I. Audience
II. Timeline
&
Flow
III. Asset
Building
III. Execu)on
IV. Measure
V. Repeat
OUTLINE:
A
TRADITIONAL
MARKETING
CAMPAIGN
ASSET
BUILD
CORE
THEME
(ASSET
or
IDEA)
LEAD
GEN
PROMOTION
(BROAD)
PROMOTION
(TARGETED)

11. Campaign
Asset
Rela)onship
SOCIAL
Promoted
via
Driving
to
CORE ASSET
TARGETED
PROMOTION
BROAD
PROMOTION
BROAD
PROMOTION
LEADGEN

12. Part
II
BREAKDOWN |
Components of a
Marketing Program

13. Core
Theme
CORE
THEME
CORE THEME | The Keystone of your Campaign

14. Lead
Gen
LEAD
GEN
LEAD GEN | Your Name Vacuum

15. Promo)on
PROMOTION
(TARGETED)
PROMOTION
(BROAD)
@
PROMOTION | Your Bullhorn

16. Part
III
LET’S COMPARE |
Traditional Campaigns vs.
Interactive Content Campaigns

17. Let’s Compare | Traditional Marketing Campaign

18. Let’s Compare | Interactive Marketing Campaign

19. ★ Bite-sized, Consumable Content
★ Dialogue + Value Exchange
★ Added Leadgen Opportunities
★ Dual Promotion
★ Stronger Calls-to-Action
★ Longer Campaign Shelf Life
★ Increased Website Stickiness
★ Greater Virality
Summary
TAKEAWAYS:

20. Thank You!
Sr. Manager, Customer Success
anoel@snapapp.com
ALI NOEL
Marketing Manager
vporter@snapapp.com
VANESSA PORTER
@Snap_App
#SnapAppSuccess
snapapp.com/blog