What are Facebook multi-product ads and how do they work?

1. Facebook
multi-product ads

2. Examples of multi-product ads
You can use multi-product ads for a variety of different
purposes:
• Showcase your latest products
• Promote your offers
• Target those who have already visited your site
(remarketing)
• Social proof – show off your great reviews
• … and many more!
Multi-product ads can be creative and are a fantastic
way of driving traffic to your website or to specific
landing pages.
Industry experts found:
A significant increase in engagement and click-through
rate (up to 50% higher in some cases), decrease in cost
per click - 46% lower in some cases.

3. Spotify’s campaign

4. Spotify campaign
The Spotify campaign used a multi-product ad to
showcase new artists with the tagline across all of the
images “did you find them first?”
Once you clicked the link, the ad directed you to an
interactive landing page, complete with a game to
work out if you knew these artists before they were
famous.
They also integrated this campaign across other third
party websites such as the Buzzfeed article: 12 Songs
you’ll only know if you were a fan from the beginning.
As well as this, they positioned the same campaign on
a sponsored Twitter post.

5. Tracking and insights
Tracking the effectiveness of the multi-product is
simple.
We can use UTM tracking codes which can be
displayed separately on Google Analytics.
This can be particularly useful if we’re promoting
different products or services. The link with the most
clicks (in comparison to the others) will prove just how
interested your audience is, or which products they are
most interested in.
For example for Bozboz, we could display an image for
each of our services which can lead potential clients to
a lead generation landing page. We’ll find out which
service has the most interest through clicks and
through sign ups.

6. The future
Multi-product ads are now available on Instagram.
Simply set up the ad using Facebook’s Power Editor
and connect your Instagram account.
We’ve also now seen availability to post a multi-
product style link organically to your Facebook page.
You don’t need to create a separate ad for it, it is
displayed when posting a link. Unfortunately you can’t
use different links on this way of posting but it’s great
for user engagement and driving traffic to the website.